2014-02-28

When most people think of action sports as they pertain to the sneakerhead world, it will most likely be skateboarding that first comes to mind, and rightfully so. The mid 2000s SB Dunk craze helped to popularize skateboarding shoes with skaters and non-skaters alike, and in turn, helped other elements of the culture to spill out into the mainstream and become a big money business. Roughly a decade later, skate style has worked its way into the very core of streetwear and hip-hop fashion in a seamless way where the pre-conceived lines that dictate who can wear what have become completely blurred. During the same stretch that Nike SB and the skate aesthetic were infiltrating pop culture on a mass scale, so were action sports in general. Thanks to the X-Games and other budding venues, skateboarders, snowboarders and BMX riders were quickly going from names and faces usually ...

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