How to Promote Your Music: Here are Top 10 Ways
We have already discussed in our articles here, how easy it is to setup a home music studio and create your own music.
But then how do you get others to listen to your music?
Promoting Your Music
Its difficult to approach a Music Label and get a top executive to hear your music, hoping that he/she will like your music and produce it.
Though you should continue sending your demo songs to the big music companies, you should also capitalize on social media marketing to make your music known.
Music marketing is all about attracting more fans. Attracting more fans means more people will buy your CDs, come to your shows, and spread the word to their friends.
Here are some more creative music marketing strategies that will help you expand your fan base and improve your music’s popularity.
Top Ways to Promote Your Songs
Social Networking
You’ve already seen the popularity of the Gangnam Video. Haven’t you?
And YouTube indeed does have a role to play in it.
So take advantage of websites such as MySpace, Facebook, YouTube etc; millions of viewers visit these sites everyday.
But don’t forget to copyright your music before you upload any of your songs out into the public domain.
Create A Brand
You must not only have great music but also present a professional image. You can get professional help here, or if you don’t have the budget, you may take steps on your own.
Get professional band/artist photos taken, create a logo for your band (use it on your MySpace page, YouTube Channel, etc.), create a style and image for the band members.
Live Shows
This is a good way to promote your music.
Gig as much as you can, in as many locations as you can. Doing this along with your social networking pursuits will gradually build up your fan base.
And record labels love to sign bands that have already created a buzz and following of some sort.
Music Marketing Manifesto
The music marketing manifesto is a great resource that contains advanced strategies, tactics and tips for selling your music on the internet.
It is written by major label recording artist John Oszajca.
Music Marketing Classroom
Another useful resource, the music marketing classroom is a cutting edge system that teaches you a step-by-step formula for creating a flood of new fans!
Useful, if you’re on a tight budget!
Create Your Website
You need to set up your own artist website providing artist photos, tour dates, news and a place to purchase music and merchandise.
Its best if you can promote your website as well.
Create A Press Kit
A press kit (aka media kit) is a pre-packaged set of promotional materials that comes in handy if you’re doing your own publicity.
It should include things such as your music CD, cover letter introducing you and your CD, one-page bio of you and your band, photographs.
Give Free Downloads
A great promotional strategy is to give away free downloads of your music.
This is the second most desired type of music consumption today, whether it be downloaded legally or illegally, so make use of it.
Free CDs
Sending out your CD to record labels, music publishers and artist managers is part of the process toward getting signed. It can be time consuming and costly but is worth the energy.
You can even distribute these at the Venues where you perform.
This is how to promote your music without having to spend a lot.