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Posted by AshleySefferman App Store Optimization, or ASO, is a way of ensuring your app meets app store ranking criteria and rises to the top of a search results page. But how does a marketer optimize for better discoverability in an app store? To...

Arik Air is West-Africa’s leading airline operating a domestic, regional and international flight network. We operate mainly from two hubs at Murtala Mohammed International Airport, Lagos and Nnamdi Azikiwe International Airport, Abuja. Arik Air’s head...

A marketing plan is part of a company’s business plan. It is composed of a comprehensive roadmap of a business’s marketing and advertising efforts. For a particular timeframe, it describes the company’s activities in achieving particular marketing objectives...

Behind every great digital campaign is a great agency. Thanks to the growing role of internet in our lives, agencies have come a long way in the past decade, and they’ve begun to hone in on and innovate in the realm of digital marketing. Whether the...

By Matt Foulger Welcome to the 2014 edition of the Hootsuite Social Media Glossary. This is a living document that will continue to grow as we add more terms and expand our definitions. If there’s a term you would like to see added, let us know in the...