Where on earth do Google Analytics pros cluster? A previous answer looked at individual profiles, while this one looks at some of the companies that employ them. The Google Analytics Certified Partner (GACP) program is “a company level accreditation for business consultants who package, sell and deliver analytics, website testing and conversion optimization services.” It’s Google’s roster of 269 offices that pass their standards for offering Analytics services. The idea here is to use this list as one measure of the geographic distribution of Google Analytics professionals.
Note: The GACP and the GCP company-level certifications are different! Google’s Certificated Partner (GCP) program is for companies that work with AdWords (as opposed to Analytics) and a company can be both.
We’ll first look at which cities are most represented as the home of GACP offices:
London takes the crown with 22 GACP offices, Paris has half of that at 11 and New York has 10. The UK, France, and most countries have distinct hubs where all or most of that country’s GACPs operate. The USA doesn’t have one central hub for Analytics-using companies, so although New York has “only” 11, there are 62 more sprinkled throughout the USA. The country’s 73 total GACP locations is 2 ½ times the UK’s second most total of 29. France’s 11 (all in Paris) places the country in fifth place as a home to GACP offices:
This is consistent with previous looks at Analytics users by location and language preference. If all companies that offer Analytics services were considered (and not just Google Analytics Certified Partners) – would the distribution be that much different?
Remarkably, being staffed by people who’ve been evaluated by the Google Analytics Individual Qualification (GAIQ) is NOT a requirement for an office to apply as a GACP, but it’s “highly preferred.”
Google looks at it more holistically, asking applicant companies to “provide evidence of proven expertise in web analytics. This can include, but is not limited to, speaking engagements at conferences, influential blogs, white papers, management bios, and/or other evidence demonstrating your expertise with web analytics.”
GACPs don’t have to be digital agencies, but they do have to impress Google with a significant record of expertly rendered Analytics services. PricewaterhouseCoopers wouldn’t be described as a digital agency, but it makes the cut. Listed here is every single valid entry in Google’s Analytics Certified Partner database, ordered alphabetically by country (notes at the end):
GACP
City
Country
Intellignos
Buenos Aires
Argentina
Datalicious
Sydney
Australia
Internetrix
Wollongong
Australia
Lens10
Melbourne
Australia
Loves Data
Sydney
Australia
Panalysis
Sydney
Australia
Reprise Media Australia
Sydney
Australia
Traffika
Brisbane
Australia
e-dialog
Vienna
Austria
comm.ag Communication Agency
Innsbruck
Austria
elements.at
Salzburg
Austria
Semetis
Brussels
Belgium
The Reference
Ghent
Belgium
These Days
Antwerp
Belgium
Wijs
Ghent
Belgium
Agência Casa
Curitiba
Brazil
Cadastra
São Paulo
Brazil
dp6
São Paulo
Brazil
i-Cherry Publicidade
Curitiba
Brazil
iProspect Brasil
São Paulo
Brazil
PREDICTA
São Paulo
Brazil
WA Consulting
São Paulo
Brazil
6S Marketing
Vancouver
Canada
Adviso
Montreal
Canada
Cardinal Path
Ottowa
Canada
Cardinal Path
Vancouver
Canada
ClickInsight
Toronto
Canada
ISL Web Marketing & Development
Halifax
Canada
K3 Media
Montreal
Canada
NVI
Montreal
Canada
Ressac Media
Montreal
Canada
T4G
Toronto
Canada
Tink Profitabilité Numérique
Montreal
Canada
Unilytics
Toronto
Canada
Wider Funnel
Vancouver
Canada
Intellignos
Santiago
Chile
Truemetrics Consulting
Beijing
China
Intergrupo Digital
Medellín
Colombia
Ataxo
Prague
Czech Republic
Dobry web
Prague
Czech Republic
Etnetera
Prague
Czech Republic
H1.cz
Prague
Czech Republic
IIH Nordic
Copenhagen
Denmark
iProspect Danmark A/S
Copenhagen
Denmark
NetBooster Group
Copenhagen
Denmark
Valtech
Copenhagen
Denmark
webdanmark.com
Viby
Denmark
Estime Oy
Helsinki
Finland
iProspect Finland
Helsinki
Finland
Quru
Helsinki
Finland
55 | fifty-five
Paris
France
Altima
Paris
France
AWE
Paris
France
Converteo
Paris
France
Eficiens
Paris
France
Keley Consulting
Paris
France
Liwio
Paris
France
NetBooster Group
Paris
France
Resoneo
Paris
France
Uptilab
Paris
France
Wasabi Analytics
Paris
France
Intellicon
Blieskastel
Germany
CODES / webalytics
Lampertheim
Germany
e-wolff
Heimsheim
Germany
Trakken
Hamburg
Germany
netstudio
Athens
Greece
AALL
Kerepes
Hungary
Tatvic
Ahmedabad
India
Communicate 2
Mumbai
India
Resultrix
Mumbai
India
Think.Web
Jakarta
Indonesia
XM Gravity
Jakarta
Indonesia
iQ Content
Dublin
Ireland
Radical
Dublin
Ireland
GO Internet Marketing
Netanya
Israel
Seperia
Herzelia
Israel
Conversion Journey
Rehovot
Israel
SWC Statistical Web Control
Tel Aviv
Israel
Universal McCann Search
Tel Aviv
Israel
3rdPLACE
Milan
Italy
TSW Search Marketing
Treviso
Italy
BitBang
Bologna
Italy
Coresecure Italia
Arce
Italy
Intarget Group
Pisa
Italy
Webranking
Correggio
Italy
Ayudante
Tokyo
Japan
Dentsu e-marketing One
Tokyo
Japan
e-Agency
Tokyo
Japan
Freesale
Tokyo
Japan
IMJ Corporation
Tokyo
Japan
Mitsue Links
Tokyo
Japan
Netyear Group
Tokyo
Japan
NRI Netcom
Tokyo
Japan
transcosmos
Tokyo
Japan
Kasatria
Kuala Lumpur
Malaysia
Persuasion Technologies
Selangor
Malaysia
Abaco Metrics
Mexico City
Mexico
Codice
Mexico City
Mexico
Adwise Internetmarketing
Almelo
Netherlands
Blue Mango Interactive
Eindhoven
Netherlands
ClickValue
Amsterdam
Netherlands
iProspect Netherlands
Nijmegen
Netherlands
Maxlead
Oegstgeest
Netherlands
Netprofiler
Amsterdam
Netherlands
Netsociety
Amsterdam
Netherlands
Onetomarket
Arnhem
Netherlands
Oogst
Amsterdam
Netherlands
OrangeValley
Breukelen
Netherlands
Traffic Builders
Almere
Netherlands
Traffic4u
Amsterdam
Netherlands
Tribal Internet Marketing
Hertogenbosch
Netherlands
Exceed Online
Auckland
New Zealand
First Rate (Now called FIRST)
Auckland
New Zealand
Arena Data
Oslo
Norway
Halogen
Oslo
Norway
iProspect Norway
Oslo
Norway
Metronet
Oslo
Norway
Synlighet
Bergen
Norway
WebOn
Tønsberg
Norway
Neo Consulting
Lima
Perú
Wide-Out Workforces
Taguig City
Philippines
Bluerank
Lodz
Poland
Kompan.pl
Warsaw
Poland
Marketing Online
Katowice
Poland
Sunrise System
Poznań
Poland
comOn Intelligence
Lisbon
Portugal
Kondiment
Bucharest
Romania
AdLabs
Moscow
Russia
Adventum
Moscow
Russia
Altera-Media
Saint Petersburg
Russia
ArrowMedia
Moscow
Russia
iContext
Moscow
Russia
i-Media
Moscow
Russia
Optimism.ru
Moscow
Russia
RealWeb
Moscow
Russia
SEM Complex
Saint Petersburg
Russia
WebProfiters
Moscow
Russia
clickTRUE
Singapore
Singapore
Happy Marketer Private
Singapore
Singapore
Sparkline Analytics
Singapore
Singapore
Clicks2Customers
Cape Town
South Africa
iProspect SA
Cape Town
South Africa
Quirk eMarketing
Cape Town
South Africa
nasmedia
Seoul
South Korea
Divisadero
Madrid
Spain
Elisa Interactive
Barcelona
Spain
Multiplica
Barcelona
Spain
Red y Comercio Interactivos
Seville
Spain
Tácticas On Line Overalia
San Sebastián
Spain
The Cocktail
Madrid
Spain
WATT
Barcelona
Spain
eMarketingEye
Nugegoda
Sri Lanka
iProspect AB
Stockholm
Sweden
KliKKi AB
Stockholm
Sweden
May&Barrow
Stockholm
Sweden
Mobiento
Stockholm
Sweden
Outfox
Stockholm
Sweden
Web Guide Partner
Stockholm
Sweden
Knowit
Gothenburg
Sweden
MediaAnalys
Kalmar
Sweden
CROSS AGENCY
Geneva
Switzerland
IC-Agency
Geneva
Switzerland
GONET Interactive
Izmir
Turkey
GroupM Search Turkey
Istanbul
Turkey
SEM
Istanbul
Turkey
Chain Reaction FZ
Dubai
UAE
77Agency
London
UK
Accenture
London
UK
amaze
Manchester
UK
Conversion Rate Experts
London
UK
ConversionWorks
London
UK
EMC Consulting
London
UK
Equimedia
London
UK
Fresh Egg
London
UK
Harvest Digital
London
UK
iProspect UK
London
UK
ivantage
London
UK
jellyfish
London
UK
Latitude Digital Marketing
London
UK
Lbi
London
UK
MoneySpyder
London
UK
NetBooster Group
London
UK
OMD Group
London
UK
Periscopix
London
UK
PricewaterhouseCoopers
London
UK
QuBit Products
London
UK
Screen Pages
London
UK
Seren
London
UK
Advanced Web Metrics
London
UK
Epiphany Solutions
Leeds
UK
Highland Business Research
Inverness
UK
HP Group
Colchester
UK
Lbi
Edinburgh
UK
Search Laboratory
Leeds
UK
Summit
Hull
UK
OWOX
Dnipropetrovsk
Ukraine
Actual Metrics
Phoenix
USA
Alight Analytics
Kansas City (MO)
USA
Analytics Pros
Seattle
USA
Beacon Technologies
Greensboro (NC)
USA
BEM Interactive
Greensboro (NC)
USA
BGT Partners
Hallandale Beach (FL)
USA
Blast Advanced Media
Sacramento
USA
Blue Acorn
Charleston
USA
Blue State Digital
Washington DC
USA
Blue Tent Marketing
Carbondale (CO)
USA
Brand Labs
Rochester (MI)
USA
Cardinal Path
Chicago
USA
Cardinal Path
Phoenix
USA
Crispin Porter + Bogusky
Boulder
USA
CrossView
Goldens Bridge (NY)
USA
Delve Partners
New York
USA
Digital Scientists
Atlanta
USA
Digitaria
San Diego
USA
Distilled
Seattle
USA
eCommerce Intelligence
Orlando
USA
Empirical Path
Albuquerque
USA
Empirical Path
Atlanta
USA
Empirical Path
Washington DC
USA
Endai Worldwide
New York
USA
E-Nor
New York
USA
E-Nor
San Jose (CA)
USA
Future Now
Fairfield (CT)
USA
greater than one
New York
USA
Groove Commerce
Baltimore
USA
Hanson
Toledo
USA
HS2 Solutions
Chicago
USA
iDimension
Saint Petersburg (FL)
USA
InfoTrust
Cleveland
USA
ISITE Design
Portland (OR)
USA
Just1
Meridian (ID)
USA
Keystone Solutions
Alpharetta (GA)
USA
Lever Interactive
Chicago
USA
Location3 Media
Denver
USA
LunaMetrics
Pittsburgh
USA
MaassMedia
Philadelphia
USA
Marcel Media
Chicago
USA
Marcus Thomas
Cleveland
USA
MECLABS
Jacksonville Beach (FL)
USA
MoreVisibility
Boca Raton
USA
Morpheus Media
New York
USA
Nebo
Atlanta
USA
Nehmedia
Austin
USA
Piston
San Diego
USA
POP
Seattle
USA
Portent
Seattle
USA
Pure Visibility
Ann Arbor
USA
Razorfish
New York
USA
Red Door Interactive
San Diego
USA
Resolute Digital
New York
USA
Resource
Columbus (OH)
USA
ROI Revolution
Raleigh
USA
Rosetta Marketing
Chicago
USA
Rosetta Marketing
Cleveland
USA
Rosetta Marketing
New York
USA
Rosetta Marketing
Trenton (NJ)
USA
Search Discovery
Atlanta
USA
Semphonic
Novato (CA)
USA
Stratigent
Chicago
USA
String Automotive
New York
USA
SwellPath
Portland (OR)
USA
Tealium
San Diego
USA
Technology Leaders
New York
USA
Three Deep Marketing
Saint Paul
USA
Trinity Insight
Philadelphia
USA
Vertical Nerve
Dallas
USA
Viget Labs
Washington DC
USA
Web Analytics Demystified
Portland (OR)
USA
WebStrategies
Richmond (VA)
USA
If you’ve made it this far, you’re really interested in the details. Companies with more than one location can certify individual offices, so some do and some don’t. Any company appearing here more than once has multiple GACP-certified locations, such as: Cardinal Path, Empirical Path, E-Nor, Intellignos, iProspect, LBi, NetBooster Group, and Rosetta Marketing. One company was removed because it has been acquired by another GACP and one company was removed because its website doesn’t seem to exist. You can query Google’s GACP roster yourself.
Ten individual office locations are duplicated in Google’s GACP database, but you’ll only find single entries for them here. Dupes have been removed for Conversion Journey (Israel), and the Tokyo-located Ayudante, Dentsu e-marketing One, e-Agency Co., IMJ Corporatio, Mitsue Links, Netyear Group Corporatio, NRI Netco, transcosmos, and Freesale. Any theory as to why 9 of the 10 duplicated offices are in Tokyo?
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