2013-07-26

Where on earth do Google Analytics pros cluster? A previous answer looked at individual profiles, while this one looks at some of the companies that employ them. The Google Analytics Certified Partner (GACP) program is “a company level accreditation for business consultants who package, sell and deliver analytics, website testing and conversion optimization services.” It’s Google’s roster of 269 offices that pass their standards for offering Analytics services. The idea here is to use this list as one measure of the geographic distribution of Google Analytics professionals.

Note: The GACP and the GCP company-level certifications are different! Google’s Certificated Partner (GCP) program is for companies that work with AdWords (as opposed to Analytics) and a company can be both.

We’ll first look at which cities are most represented as the home of GACP offices:



London takes the crown with 22 GACP offices, Paris has half of that at 11 and New York has 10. The UK, France, and most countries have distinct hubs where all or most of that country’s GACPs operate. The USA doesn’t have one central hub for Analytics-using companies, so although New York has “only” 11, there are 62 more sprinkled throughout the USA. The country’s 73 total GACP locations is 2 ½ times the UK’s second most total of 29. France’s 11 (all in Paris) places the country in fifth place as a home to GACP offices:



This is consistent with previous looks at Analytics users by location and language preference. If all companies that offer Analytics services were considered (and not just Google Analytics Certified Partners) – would the distribution be that much different?

Remarkably, being staffed by people who’ve been evaluated by the Google Analytics Individual Qualification (GAIQ) is NOT a requirement for an office to apply as a GACP, but it’s “highly preferred.”

Google looks at it more holistically, asking applicant companies to “provide evidence of proven expertise in web analytics. This can include, but is not limited to, speaking engagements at conferences, influential blogs, white papers, management bios, and/or other evidence demonstrating your expertise with web analytics.”

GACPs don’t have to be digital agencies, but they do have to impress Google with a significant record of expertly rendered Analytics services. PricewaterhouseCoopers wouldn’t be described as a digital agency, but it makes the cut. Listed here is every single valid entry in Google’s Analytics Certified Partner database, ordered alphabetically by country (notes at the end):

GACP

City

Country

Intellignos

Buenos Aires

Argentina

Datalicious

Sydney

Australia

Internetrix

Wollongong

Australia

Lens10

Melbourne

Australia

Loves Data

Sydney

Australia

Panalysis

Sydney

Australia

Reprise Media Australia

Sydney

Australia

Traffika

Brisbane

Australia

e-dialog

Vienna

Austria

comm.ag Communication Agency

Innsbruck

Austria

elements.at

Salzburg

Austria

Semetis

Brussels

Belgium

The Reference

Ghent

Belgium

These Days

Antwerp

Belgium

Wijs

Ghent

Belgium

Agência Casa

Curitiba

Brazil

Cadastra

São Paulo

Brazil

dp6

São Paulo

Brazil

i-Cherry Publicidade

Curitiba

Brazil

iProspect Brasil

São Paulo

Brazil

PREDICTA

São Paulo

Brazil

WA Consulting

São Paulo

Brazil

6S Marketing

Vancouver

Canada

Adviso

Montreal

Canada

Cardinal Path

Ottowa

Canada

Cardinal Path

Vancouver

Canada

ClickInsight

Toronto

Canada

ISL Web Marketing & Development

Halifax

Canada

K3 Media

Montreal

Canada

NVI

Montreal

Canada

Ressac Media

Montreal

Canada

T4G

Toronto

Canada

Tink Profitabilité Numérique

Montreal

Canada

Unilytics

Toronto

Canada

Wider Funnel

Vancouver

Canada

Intellignos

Santiago

Chile

Truemetrics Consulting

Beijing

China

Intergrupo Digital

Medellín

Colombia

Ataxo

Prague

Czech Republic

Dobry web

Prague

Czech Republic

Etnetera

Prague

Czech Republic

H1.cz

Prague

Czech Republic

IIH Nordic

Copenhagen

Denmark

iProspect Danmark A/S

Copenhagen

Denmark

NetBooster Group

Copenhagen

Denmark

Valtech

Copenhagen

Denmark

webdanmark.com

Viby

Denmark

Estime Oy

Helsinki

Finland

iProspect Finland

Helsinki

Finland

Quru

Helsinki

Finland

55 | fifty-five

Paris

France

Altima

Paris

France

AWE

Paris

France

Converteo

Paris

France

Eficiens

Paris

France

Keley Consulting

Paris

France

Liwio

Paris

France

NetBooster Group

Paris

France

Resoneo

Paris

France

Uptilab

Paris

France

Wasabi Analytics

Paris

France

Intellicon

Blieskastel

Germany

CODES / webalytics

Lampertheim

Germany

e-wolff

Heimsheim

Germany

Trakken

Hamburg

Germany

netstudio

Athens

Greece

AALL

Kerepes

Hungary

Tatvic

Ahmedabad

India

Communicate 2

Mumbai

India

Resultrix

Mumbai

India

Think.Web

Jakarta

Indonesia

XM Gravity

Jakarta

Indonesia

iQ Content

Dublin

Ireland

Radical

Dublin

Ireland

GO Internet Marketing

Netanya

Israel

Seperia

Herzelia

Israel

Conversion Journey

Rehovot

Israel

SWC Statistical Web Control

Tel Aviv

Israel

Universal McCann Search

Tel Aviv

Israel

3rdPLACE

Milan

Italy

TSW Search Marketing

Treviso

Italy

BitBang

Bologna

Italy

Coresecure Italia

Arce

Italy

Intarget Group

Pisa

Italy

Webranking

Correggio

Italy

Ayudante

Tokyo

Japan

Dentsu e-marketing One

Tokyo

Japan

e-Agency

Tokyo

Japan

Freesale

Tokyo

Japan

IMJ Corporation

Tokyo

Japan

Mitsue Links

Tokyo

Japan

Netyear Group

Tokyo

Japan

NRI Netcom

Tokyo

Japan

transcosmos

Tokyo

Japan

Kasatria

Kuala Lumpur

Malaysia

Persuasion Technologies

Selangor

Malaysia

Abaco Metrics

Mexico City

Mexico

Codice

Mexico City

Mexico

Adwise Internetmarketing

Almelo

Netherlands

Blue Mango Interactive

Eindhoven

Netherlands

ClickValue

Amsterdam

Netherlands

iProspect Netherlands

Nijmegen

Netherlands

Maxlead

Oegstgeest

Netherlands

Netprofiler

Amsterdam

Netherlands

Netsociety

Amsterdam

Netherlands

Onetomarket

Arnhem

Netherlands

Oogst

Amsterdam

Netherlands

OrangeValley

Breukelen

Netherlands

Traffic Builders

Almere

Netherlands

Traffic4u

Amsterdam

Netherlands

Tribal Internet Marketing

Hertogenbosch

Netherlands

Exceed Online

Auckland

New Zealand

First Rate (Now called FIRST)

Auckland

New Zealand

Arena Data

Oslo

Norway

Halogen

Oslo

Norway

iProspect Norway

Oslo

Norway

Metronet

Oslo

Norway

Synlighet

Bergen

Norway

WebOn

Tønsberg

Norway

Neo Consulting

Lima

Perú

Wide-Out Workforces

Taguig City

Philippines

Bluerank

Lodz

Poland

Kompan.pl

Warsaw

Poland

Marketing Online

Katowice

Poland

Sunrise System

Poznań

Poland

comOn Intelligence

Lisbon

Portugal

Kondiment

Bucharest

Romania

AdLabs

Moscow

Russia

Adventum

Moscow

Russia

Altera-Media

Saint Petersburg

Russia

ArrowMedia

Moscow

Russia

iContext

Moscow

Russia

i-Media

Moscow

Russia

Optimism.ru

Moscow

Russia

RealWeb

Moscow

Russia

SEM Complex

Saint Petersburg

Russia

WebProfiters

Moscow

Russia

clickTRUE

Singapore

Singapore

Happy Marketer Private

Singapore

Singapore

Sparkline Analytics

Singapore

Singapore

Clicks2Customers

Cape Town

South Africa

iProspect SA

Cape Town

South Africa

Quirk eMarketing

Cape Town

South Africa

nasmedia

Seoul

South Korea

Divisadero

Madrid

Spain

Elisa Interactive

Barcelona

Spain

Multiplica

Barcelona

Spain

Red y Comercio Interactivos

Seville

Spain

Tácticas On Line Overalia

San Sebastián

Spain

The Cocktail

Madrid

Spain

WATT

Barcelona

Spain

eMarketingEye

Nugegoda

Sri Lanka

iProspect AB

Stockholm

Sweden

KliKKi AB

Stockholm

Sweden

May&Barrow

Stockholm

Sweden

Mobiento

Stockholm

Sweden

Outfox

Stockholm

Sweden

Web Guide Partner

Stockholm

Sweden

Knowit

Gothenburg

Sweden

MediaAnalys

Kalmar

Sweden

CROSS AGENCY

Geneva

Switzerland

IC-Agency

Geneva

Switzerland

GONET Interactive

Izmir

Turkey

GroupM Search Turkey

Istanbul

Turkey

SEM

Istanbul

Turkey

Chain Reaction FZ

Dubai

UAE

77Agency

London

UK

Accenture

London

UK

amaze

Manchester

UK

Conversion Rate Experts

London

UK

ConversionWorks

London

UK

EMC Consulting

London

UK

Equimedia

London

UK

Fresh Egg

London

UK

Harvest Digital

London

UK

iProspect UK

London

UK

ivantage

London

UK

jellyfish

London

UK

Latitude Digital Marketing

London

UK

Lbi

London

UK

MoneySpyder

London

UK

NetBooster Group

London

UK

OMD Group

London

UK

Periscopix

London

UK

PricewaterhouseCoopers

London

UK

QuBit Products

London

UK

Screen Pages

London

UK

Seren

London

UK

Advanced Web Metrics

London

UK

Epiphany Solutions

Leeds

UK

Highland Business Research

Inverness

UK

HP Group

Colchester

UK

Lbi

Edinburgh

UK

Search Laboratory

Leeds

UK

Summit

Hull

UK

OWOX

Dnipropetrovsk

Ukraine

Actual Metrics

Phoenix

USA

Alight Analytics

Kansas City (MO)

USA

Analytics Pros

Seattle

USA

Beacon Technologies

Greensboro (NC)

USA

BEM Interactive

Greensboro (NC)

USA

BGT Partners

Hallandale Beach (FL)

USA

Blast Advanced Media

Sacramento

USA

Blue Acorn

Charleston

USA

Blue State Digital

Washington DC

USA

Blue Tent Marketing

Carbondale (CO)

USA

Brand Labs

Rochester (MI)

USA

Cardinal Path

Chicago

USA

Cardinal Path

Phoenix

USA

Crispin Porter + Bogusky

Boulder

USA

CrossView

Goldens Bridge (NY)

USA

Delve Partners

New York

USA

Digital Scientists

Atlanta

USA

Digitaria

San Diego

USA

Distilled

Seattle

USA

eCommerce Intelligence

Orlando

USA

Empirical Path

Albuquerque

USA

Empirical Path

Atlanta

USA

Empirical Path

Washington DC

USA

Endai Worldwide

New York

USA

E-Nor

New York

USA

E-Nor

San Jose (CA)

USA

Future Now

Fairfield (CT)

USA

greater than one

New York

USA

Groove Commerce

Baltimore

USA

Hanson

Toledo

USA

HS2 Solutions

Chicago

USA

iDimension

Saint Petersburg (FL)

USA

InfoTrust

Cleveland

USA

ISITE Design

Portland (OR)

USA

Just1

Meridian (ID)

USA

Keystone Solutions

Alpharetta (GA)

USA

Lever Interactive

Chicago

USA

Location3 Media

Denver

USA

LunaMetrics

Pittsburgh

USA

MaassMedia

Philadelphia

USA

Marcel Media

Chicago

USA

Marcus Thomas

Cleveland

USA

MECLABS

Jacksonville Beach (FL)

USA

MoreVisibility

Boca Raton

USA

Morpheus Media

New York

USA

Nebo

Atlanta

USA

Nehmedia

Austin

USA

Piston

San Diego

USA

POP

Seattle

USA

Portent

Seattle

USA

Pure Visibility

Ann Arbor

USA

Razorfish

New York

USA

Red Door Interactive

San Diego

USA

Resolute Digital

New York

USA

Resource

Columbus (OH)

USA

ROI Revolution

Raleigh

USA

Rosetta Marketing

Chicago

USA

Rosetta Marketing

Cleveland

USA

Rosetta Marketing

New York

USA

Rosetta Marketing

Trenton (NJ)

USA

Search Discovery

Atlanta

USA

Semphonic

Novato (CA)

USA

Stratigent

Chicago

USA

String Automotive

New York

USA

SwellPath

Portland (OR)

USA

Tealium

San Diego

USA

Technology Leaders

New York

USA

Three Deep Marketing

Saint Paul

USA

Trinity Insight

Philadelphia

USA

Vertical Nerve

Dallas

USA

Viget Labs

Washington DC

USA

Web Analytics Demystified

Portland (OR)

USA

WebStrategies

Richmond (VA)

USA

If you’ve made it this far, you’re really interested in the details. Companies with more than one location can certify individual offices, so some do and some don’t. Any company appearing here more than once has multiple GACP-certified locations, such as: Cardinal Path, Empirical Path, E-Nor, Intellignos, iProspect, LBi, NetBooster Group, and Rosetta Marketing. One company was removed because it has been acquired by another GACP and one company was removed because its website doesn’t seem to exist. You can query Google’s GACP roster yourself.

Ten individual office locations are duplicated in Google’s GACP database, but you’ll only find single entries for them here. Dupes have been removed for Conversion Journey (Israel), and the Tokyo-located Ayudante, Dentsu e-marketing One, e-Agency Co., IMJ Corporatio, Mitsue Links, Netyear Group Corporatio, NRI Netco, transcosmos, and Freesale. Any theory as to why 9 of the 10 duplicated offices are in Tokyo?

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