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A website is effectively a shop front. You can think of it like the front of a retail store as it is the point that will entice you to open the door and have a proper look around to see what exactly is on offer. If you would not have a nice looking site then people may be deterred by you from looking any farther. They will simply return to the search engine results pages and go to the next site on the list -- which if it seems great and is an easy task to navigate might only win their custom.
Just what exactly can make a terrible site then? Usually web sites which are built on templates lack the personal touch and may be off - putting to visitors. It [http://www.evolvenet.co.uk/ web design oldbury] is much better to invest in custom website design in order that the site fully meets the customers' needs and the ones of the potential website visitors.
A fully customised site which has been tailored to the clients ' needs [http://www.evolvenet.co.uk/ecommerce-website-design-26-s.html ecommerce designers] could be more expensive than having one built on an existing template but it's going to supply the client more rather flexibility functionality and than being restricted by off the shelf templates [http://www.evolvenet.co.uk/seo-search-engine-optimisation-birmingham-london-uk-68-s.html ecommerce seo] or shopping cart application software. These templates are excellent in the event that you are simply looking for a simple website to get a foot in the door of the online market but they will soon be less effective for organizations who are looking to really build up a presence online.
Needless to say next comes Search Engine Optimisation website design - - a sort of website design that ensures the site is fully optimised for search. This process will include making certain total keyword research has been performed during the time of the website content creation so that the related key words may be used in page headers, titles and URLs. It's going to also include adding meta tags such as for example titles and descriptions to each page in order that this advice may tie up with any off site search engine optimization being carried out on the website.
When having a website customised to the client's exact needs it is expected that some measure of onsite SEO will be implemented to ensure the site is prepared for search engine optimisation which can be the means of backlink building offsite that will enhance popularity with the search engines and enable the customer to rank on the top pages for the products and services they offer.