2014-05-07

Formerly known as SES conference & expo Clickzlive is the digital marketing expo for digital marketers by digital marketers. Clickzlive is a showcase of digital marketing trends which is bringing together the digital marketing gurus. This conference is going to be held on May 14-16, 2014.

The venue for this conference is Toronto Marriott Downtown Eaton Centre, Toronto.

This digital marketing expo is going to last for two days and the event is going to be sold out due to the heavy duty agenda and renowned speakers.

Before getting into the technical sessions there is a training scheduled for beginners which focuses on practical experience and hands on applications.

Trainings

Morning Workshops

The training sessions include morning workshop on integrated content promotional plan for search and social media which will be conducted by Simon Heseltine who is a Senior Director of Audience Development from AOL Inc. Simon will be taking the audience through the interrelationship of the search and social. He says that you need to create just the right content which would be targeting the right kind of users. This session will enable your writers to write more effectively and the developers also will understand the mechanisms to work on to be successful. All in all this session is going to be beneficial to three category of people, the businessmen, writers and developers.

Another morning workshop is based on effective email marketing strategies which will be conducted by Sundeep Kapur who works with Allied Solutions. Sundeep’s session will have the following key drivers like:

Enhancing preferences of the consumer

Multi device email design

Powerful strategies for segmentation

Creating nurture campaigns which are good and powerful 

Highlight of this session is that three case studies will be discussed here which would surely give you an opportunity to interact with your marketing competitors.

Afternoon Workshop

Afternoon workshops include a walkthrough for collection, interpretation and usage of web analytics data which will be conducted by Tom Craver who is a VP, Development and IT, Internet Marketing Ninjas.

This is a four hour training session which would take you through the processes beyond the basics of checking the web statistics. It aims at giving you the hands on experience about understanding the KPIs based on your business and strategies for you to measure them across the channels like social, search, online and offline campaigns.

There would be a workshop on display advertising before the meet up.

Technical Sessions

There are three tracks Paid, Owner/Earned and Integrated for these technical sessions.

Day 1

Want to connect with your customers on the go? Learn how to do marketing effectively through mobile

There are so many channels of mobile marketing and there are plenty of opportunities which are prompting the companies to engage the customers. It is all about providing your customers with the they would like to access on the go. This session will be hosted by Cong Lu who is a search marketing consultant- Bell Business market.

Aligning search with marketing channels to increase revenue

Guillaume Bouchard who is a CEO of iProspect will be speaking about how to align search with marketing channels to increase the revenue of your business.

After this session you will understand the benefits of enhanced campaign, the transition between two platforms for better reporting, the advantage of bidding differently and when and when not to show the advertisements.

Day 2

Big data and its help for digital marketing

You can be acquainted with dealing with complexities of digital information, application of predictive analysis to the digital domain through this session which will be conducted by Sylvia Ng. Sylvia is a marketing data lead at Google. She will walk us through the topics such as dealing with the nitty-gritties of digital information, applying predictive analytics to digital domain, building data team and managing a data culture without cropping creativity

Brand and agency and their never ending relationship

Selecting the right agency which will suit your business, how to take inventory of your talent and resource pool, the information which should be handy regarding the agency, what to ask if you are planning to have a specialized agency and how to optimize the relationship in order to improve your brand to the next level, all these aspects of branding and agencies will be discussed in detail by Simon Heseltine and Judith Lewis. Simon works as Senior Director of Audience Development at AOL and Judith is the founder of deCabbit Consultancy.

All about multi-channel attribution

Nick Necsulescu, Manager, Digital Reporting and Analytics, TD bank group will be taking you through the in-depth understanding of multi-channel attribution. He will also emphasize on linking digital distribution to offline conversation.

These sessions and many more are lined up for this event of Clickzlive Toronto.

The takeaways are a perfect mix of mentoring, application and business strategies. Register soon.

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