I’m very excited to announce the release of my newest book, Social Media: Platform Building Blocks for Both the Savvy & the Shy. This book is available in both a PDF download version from Selah-Press.com and a Kindle version available on Amazon.com.
I am also super proud to share that three students from Selah Press Author-preneur training classes have recently published their first books. New programs are starting soon and I cannot wait to see what books my students publish next. If you want to keep up on programs at Selah Press make sure you join for Author-preneur University. Big announcements coming soon!
The new books published by Selah Press students include:
KL Press The Art of Schlepping: Proven strategies to get in, fit in, and sell your products at markets and fairs by Kismet Andrews and Lisa Thorstenson
Farmers’ markets, holiday craft fairs, bazaars, street fairs, and festivals. What do these all have in common? They are all events where hundreds—if not thousands—of customers spend their money. They are looking for your brand of special sauce (that thing you sell). But not every vendor application is accepted. So how do you increase your odds of getting into those events? Through The Art of Schlepping, that’s how! This revolutionary book will arm you with simple strategies and provide you with the tools you need to be a profitable schlepper. The Art of Schlepping is the indispensable, innovative how-to guide for selling your special sauce at events. It doesn’t matter if you sell original works of art, jams and jellies, fishing flies, sterling silver jewelry, handmade soaps and lotions, leather purses from Peru, or pottery from Mexico. By the end of this book, you will feel confident and prepared with the information you need to make the best decisions for your brand. The Art of Schlepping is based on co-authors Kismet Andrews and Lisa Thorstenson’s twenty-five combined years of schlepping experience. This book was written for you, dear reader. It arms you with everything Kismet and Lisa wish they had known when they started schlepping. This is a field guide for getting your special sauce in front of eager buyers over the span of a few short hours. The Art of Schlepping is written for anyone with a burning desire to sell their special sauce at events, craft fairs, and markets, and it teaches the schlepper how to make money while forging meaningful connections. This book also contains pearls of wisdom for the experienced schlepper who’s looking to step up their game.
Point by Point Power Press The Power of Free Publicity: Using HARO (Help a Reporter Out) to Build Relationships and Get Free Press by Roberta L. Perry
Every business could benefit from free publicity because it offers more credibility than traditional advertising. Free publicity can also help potential customers and clients see the personality behind your brand. In this day of social connection, those personal touches are more important than ever. In these pages, I will show you a few pointers and tips about getting free publicity and hopefully answer some of the questions that you may have. So, what will you learn? This book will, most importantly, help you realize that you are an expert. It will also enable you to get over your fear of pitching to writers and reporters, teach you how to develop a comprehensive bio, expand your ideas about writing topics and explain important tips for success in using HARO. Then, it will help you craft the perfect query answer in a step-by-step workbook section, and inspire you with powerful testimonials about how free publicity helped several businesses grow by leaps and bounds. Includes a conversation with Peter Shankman, HARO Founder.
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