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Every CRO project should begin with a baseline measurement and benchmark of the key metrics. There are many tools available today to marketers for granularly measuring web and mobile traffic and user behavior, but the most common – Google Analytics and...

Posted by Everett If eCommerce businesses hope to remain competitive with Amazon, eBay, big box brands, and other online retail juggernauts, they'll need to learn how to conduct content marketing, lead generation, and contact nurturing as part of a...

Author Shashank Nigam talks with aviation professionals Lillian Tamm, Joni Lampert Schultz, Shane Ballman, and Paula and John Williams about some of the topics covered in his airline marketing book SOAR. Transcript –  Book Club Discussion – SOAR with...

Not all traffic is created equal. The reality is that 1,000 visits can still be far less valuable than 100 that come from a highly qualified source. On this episode of Shopify Masters, you’ll learn what happened when two entrepreneurs stopped focusing...

As marketers, we’re all trying to improve the customer experience and increase conversions. We have these things in common. However, some marketers are much better at doing so than others. What is comes down to is that delivering a single message to...