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As Super Bowl LI approaches, and brands start to preview their upcoming ads on YouTube, it’s becoming clearer and clearer that a long-developing trend has gone past the tipping point; the year’s biggest market no longer airs commercials. At least, not...

This article is by Peter Daboll, CEO of Ace Metrix. As the CEO of an advertising analytics company, I am constantly asked, “Is a spot in the Super Bowl worth the $4 million investment for just 30 seconds of air time?” The answer is a conditional...

CYNOPSISSPORTS 02.08.17 Good morning. It’s Wednesday February 8, 2017 and this is your first early morning Sports briefing. NBCUniversal hits the one year mark before the Winter Olympics today and unveiled a lineup of promotional and editorial initiatives...

Super Bowl ads are running $5 million for a 30 second spot this year, twice what they cost 10 years ago. But the ad itself is increasingly only the start. Brands are now investing an extra 25% on top of the media spend to advertise the ads they’re advertising...

By Tanya Dua | DIDIDAY Brands of all stripes have tried to capitalize on the rise of chatbots, coming up with everything from beauty advice and cocktail recipe bots to financial assistant bots. But given the sheer volume of inquiries brands get on their...