Want to be part of a revolution in digital entertainment? We’re Audible, an Amazon company, and we’re the leading digital provider of spoken word entertainment. Every day, millions of people around the world choose to be more entertained, informed, and educated by listening to over 200,000 fascinating stories, original programming and non-fiction titles on their smartphones and tablet devices with Audible.
Since we first started in 1995, our mission has been to unleash the power of the spoken word, providing a breath-taking range of titles that includes best sellers, non-fiction and classics, for people who love to read and people who love to be read to.
Amazon English, an Audible-built product recently launched in Japan, is a new language learning app that helps customers improve conversational English, in their own time.
The Amazon English team is seeking a highly talented and enthusiastic CRM Manager. In this position, you are responsible for leveraging digital communications to acquire new Amazon English customers, and also to nurture and develop our customer member base. The ideal candidate must be able to think strategically and execute flawlessly and will have a proven track record of delivering results, ideally in customer relationship or online marketing. He or she will utilize a data-driven approach to create and optimize email marketing programs, structure marketing tests and quickly double down on programs that show success. This individual will excel in managing and navigating cross-functional efforts and partnering with many other Amazon teams to create successful cross-marketing efforts.
Primary Responsibilities
* Develop and monitor Amazon English’s CRM program to optimize effectiveness and ensure flawless execution, incouding email, push notifications, and on-site messaging
* Create and execute a comprehensive email acquisition and retention marketing strategy to maximize the long term value of our customers.
* Identify scalable programs to drive member spend (ie loyalty program, reactivation, etc).
* Drive continuous, well-structured campaign testing designed to validate the potential of targeted marketing strategies.
* Define, build and manage reporting and key business metrics related to customer spend and long term customer value.
* Drive analyses that help connect consumer behavior onsite to actionable testing plans
* Act as voice of the customer by conducting and analyzing customer surveys and research studies
* Work closely with your domestic and international counterparts to share best practices and analytics.
* At least 5+ years of progressive responsibility, including substantial experience in online marketing, product management and/or membership/loyalty program management.
* Strong understanding of CRM principles and methodologies.
* Strong critical thinking and attention to detail
* Track record of delivering innovative solutions in ambiguous situations.
* Strong analytical and quantitative skills.
* Excellent verbal and written communication skill, in both English and Japanese
* Ability to manage or partner closely with technical teams.
* MBA
* Experience driving automated, large scale online marketing programs
* Experience developing sound analytics-based solutions to business problems
* Proficiency at querying relational databases (SQL) and ability to pull & integrate data from multiple sources
* Strong knowledge of major CRM platforms, a plus