RESPONSIBILITIES:
Overview:
The Manager of Global Strategic Insights works closely with the Senior Director to guide global strategies and innovation on all businesses with Japan. He/she works with the Senior Director to guide portfolio decisions across Japan and translate global strategies into action across Japan.
He/she demonstrates strong communication and partners collaboratively with
business teams to drive these initiatives into action. This role covers
quantitative and qualitative research that feed into business plans, IMC (Integrated
Marketing Communication), and commercial innovation. This role is responsible
for Steps 4-5 (Global and Local Connections) in the IMC process for global
brands and all steps in the IMC process for local brands.
From a
category perspective, he/she will be the authority on the Japan portfolio.
He/she will assist the marketing teams on key strategic initiatives in
Japan, developing and implementing multi-market projects that drive strategic
plan objectives for high growth.
He/she
executes day-to-day research activity for all brands in the Japan portfolio
(planning, designing and executing the work) as well as assists in driving
global strategy into action on prioritized brands and need states. He/she
will liaise with the local marketing team s to translate global J&J
strategies for the local equity.
This
person identifies business information needs and assists in developing learning
plan and the most appropriate research strategies to deliver against business objectives.
He/she conducts work in line with GSI principles outlined within the new GSI
OGSM for J&J Consumer. He/she integrates best practice learning and global
standards to ensure ‘best-in-class’ performance and actively contributes to
broader GSI initiatives. He/she ensures consumer foundational work is performed
against global guidelines.
Specifics:
* Manages the activities that drive the global
strategies for brands and need states into action with Japan.
* Uses knowledge of key macro trends and leads
understanding of consumer, market and competitive landscape to diagnose
business performance and address focused business issues; applies
understanding of brand/marketing fundamentals to assess brand health, and
assists in marketing plan and category/brand strategies development.
* Uses broader range of research
tools/resources/processes to assess business issues; identifies key
business issues/questions and develops the most appropriate research
design and analytic plan to address business/ research needs
* Is a business partner, not just a market research
specialist. Manages complex business issues, in consultation with
Senior Director, and helps team set strategic direction. Creates
consensus.
* Collaborates with Global and Regional partners,
including GSI, Marketing, R&D, to identify commercial innovation
opportunities but does so within the context of the brand’s purpose and
global strategies.
* Integrates knowledge from multiple sources and
creates meaningful interpretations and recommendations that address
business issues; Interprets and pragmatically translates research learning
into feasible business building action steps, and ensures alignment with
key business partners. Influences others in the implementation of
action steps to drive the business. Demonstrates objectivity
in the interpretation of findings and development of recommendations and
implications. Guides cross-functional team members to an objective
viewpoint. Ensures that all summary results are consistent with the
GSI “one-pager” format. Communicates with impact and clarity.
* Grounds business in the consumer, and makes sure
business decisions on growth opportunities and portfolio strategy are
consumer motivated.
* Assists in developing global integrated learning
plans (GILPs) to address core business needs and oversees creation and
sharing of integrated learning plans across functions to ensure full
learning needs are identified for each core initiative.
Supports global business in the annual budgeting process for owned portion
of the business.
* Uses panel and behavior analytics to address
business issues focused on penetration, targeting and measurement, trial
and repeat, source of volume, cannibalization/incrementality,
own/competitive interactions and halos, etc.
* Translation of consumer foundational work, broad,
cross-customer shopper insights and category knowledge into
insights to identify and address customer opportunities that
will help J&J and top-tier mass retailers achieve their goals
* Presents and shares shopper insights at top tier
customer and internally to sales and marketing to develop and optimize the
trade plan. Majority of presentations are presented to Senior
Leadership both internally and externally
* Develops and gains alignment from customers, sales
team members and internal partners to ensure that the most appropriate
insights and analytics are gathered to help grow the business and support
the business plan and feeds customer-specific needs into the broader Brand
Building/Brand Development processes and upfront innovation processes
* Leads the development and execution of top tier
customer’s shopper learning plan, ensuring alignment internally and with
rest of sales organization when appropriate, to provide sales teams and/or
customers with strategies and tactics that lead to greater retail shelf
presence.
* Uses systems/databases/GSI portals/SharePoint sites
and keeps them updated to allow continuous and updated sharing of consumer
knowledge across skin care GSI globally. Proactively contributes to
the GSI community; Integrates best practice learning and global standards;
Ensures activities are AE and HCC compliant.
Encourages vendors to act as “strategic thought partner,” supervises vendor
partners to execute projects and proactively manages priorities across budget
lines.
Qualifications
Requirements:
* 6+ years of progressed experience in Market
Research, preferably in a consumer marketing or manufacturing
company.
* Demonstrated ability to influence cross-functional
partners to impact decision-making; and “have an opinion” backed up by
insight
* Strong communication skills; Ability to think
analytically to understand complex or ambiguous problems or issues and
communicate solutions/conclusions clearly and concisely
* Strong strategic business knowledge with the ability
to appropriately use judgment and risk-taking
* Must be self- driven and capable of creating agenda
and deliverables given knowledge and understanding of Japan
businesses and GSI OGSMs
* Must be able to manage operational plans that have
an impact on business results
* Technical market research and analytical expertise
and conversant in a range of quantitative and qualitative ad hoc research
techniques and syndicated business analyses
* Demonstrated digital savviness and experience
gathering insights through social listening
* Strong track record of progressive leadership in
high performance consumer packaged goods environment.
* This position requires approximately 10-20% domestic
and international travel.
Primary Location
Asia Pacific-Japan-Tokyo-To-Chiyoda
Organization
Johnson & Johnson K.K. (8235)
Job Function
Market Research