/Clarivate Analytics/accelerates the pace of innovation by providing trusted insights and analytics to customers around the world, enabling them to discover, protect and commercialize new ideas faster. Formerly the Intellectual Property and Science business of Thomson Reuters, we own and operate a collection of leading subscription-based services focused on scientific and academic research, patent analytics and regulatory standards, pharmaceutical and biotech intelligence, trademark protection, domain brand protection and intellectual property management./Clarivate Analytics/is now an independent company with over 4,000 employees, operating in more than 100 countries and owns well‐known brands that include/Web of Science, Cortellis, Thomson Innovation, Derwent World Patents Index, CompuMark,*MarkMonitor*/and/Techstreet/, among others. For more information, visit Clarivate.com.
*/MarkMonitor/*, Part of Clarivate Analytics, is the world leader in brand protection business. We are looking for Field Marketing Manager in Japan who would be responsible for implementing, measuring and optimizing integrated marketing programs to drive enterprise revenue and lead targets.
*More About the Position:*
On any day, you’ll be involved with lead-generation programs from a variety of disciplines –events, webinars, direct email marketing, and syndicated content. You’ll be the go-to person for campaign management in Eloqua and Salesforce.com, equipping the sales force with a strong leads pipeline and providing comprehensive program and lead analytics to continually improve the pipeline and optimize marketing efficiencies and expenditures. You will also be responsible for the planning, management, and execution of tradeshows, prospect and customer engagement events, aligning them with marketing strategy and business goals, and driving sales ROI.
The ideal candidate will be highly motivated, extremely organized, and maintain a laser-sharp focus on producing successful events and programs to create and manage lead pipeline. Candidates must have the ability to work collaboratively and cross-functionally with internal sales and marketing teams and external vendors to develop programs and all associated deliverables to make those programs a success, and demonstrate effective pre to post events expertise from concept to completion.
*Job Responsibilities:*
• Manage integrated marketing campaigns to attain enterprise lead targets and revenue goals; designing program components, deliverables, offers, metrics, timing and flow
• Work with Marketing Director and core stakeholders including marketing, product marketing and sales leaders to creatively and effective plan and execute all aspects of events - project managing from beginning to end including all logistics, onsite execution and post event analysis for our participation in tradeshows, conferences, sales meetings, customer and partner events
• Develop and execute event strategies and tactical plans within budget guidelines and under strict deadlines
• Be a strong and effective ambassador at events, creating impactful customer experiences and driving successful customer acquisition and brand positioning
• Report program efficiencies based upon performance & ROI metrics; apply marketing intelligence to optimize programs accordingly and establish prospect profile(s)
• Supervise day-to-day project management of marketing programs to ensure work is executed against approved program objectives, requirements and timing
• Maintain and enhance closed-loop marketing database utilizing Eloqua and Salesforce.com
• Organize online event logistics, including pre-event preparation (presentation materials, speaker prep, partner participation, support collateral, email campaigns) and post-event follow-up and analysis
• Execute campaign management in Eloqua; implementing campaign logic & segmentation and measuring and reporting on program performance
*Minimum Requirements:*
• 5 years plus B2B marketing programs and event management experience in Japan
• A thorough knowledge of Salesforce.com is a must; and a working knowledge of Eloqua or equivalent Marketing Automation Software is required
• Highly organized, prepared, deadline-driven and able to make sound and time-sensitive decisions independently
• A commitment to driving & demonstrating ROI
• Experience developing & implementing program measurement systems
• A track record of successfully promoting commercial software, meeting or exceeding lead generation goals
• Direct marketing experience required in either a client or agency setting
• Strong project and vendor management skills with demonstrated ability to deliver on-time and on-budget
• Extremely professional demeanor with excellent verbal and written communication skills
• Excellent knowledge of direct and value-added channel sales and experience driving marketing, lead generation and sales programs through these channels
• All candidates must be fluent in Japanese; Native speaker preferred, with the ability to also communicate and conduct business in English
• BS/BA required
*Winning Requirements:*
• High energy, outgoing, positive aptitude and attitude – great under pressure and while at an event
• Expert knowledge of trade show and events strategies and tactics in the Japan B2B market
• Self-starter with the ability to work autonomously as well as part of an extended global team
• Experience working for an international organization
• Enterprise software and security industry experience preferred
• Experience marketing in international geographies preferred
*About MarkMonitor:*
MarkMonitor—the world leader in brand protection—safeguards the revenues and reputations of more than half of the Fortune 100 brands in the rapidly evolving digital world. Using a SaaS delivery model, advanced data technology, and domain expertise, MarkMonitor addresses Domain, Brand, Piracy, and Fraud risks that brands face due to the web's anonymity, global reach, and shifting consumption patterns for digital content, physical goods, and services.
At Thomson Reuters, we believe what we do matters. We are passionate about our work, inspired by the impact it has on our business and our customers. As a team, we believe in winning as one – collaborating to reach shared goals, and developing through challenging and meaningful experiences. With over 50,000 employees in more than 100 countries, we work flexibly across boundaries and realize innovations that help shape industries around the world. Bring your ambition to make a difference. We’ll bring a world of opportunities.
As a global business we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under country or local law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.
Intrigued by a challenge as large and fascinating as the world itself? Come join us.
To learn more about what we offer, please visit thomsonreuters.com/careers.
More information about Thomson Reuters can be found on thomsonreuters.com.
**Job:** **Marketing Family Group*
**Organization:** **IP&S Mark Monitor*
**Title:** *Field Marketing Manager*
**Location:** *Japan-Tokyo-Tokyo-JPN-Tokyo-Akasaka Park Bldg*
**Requisition ID:** *JREQ075105*