Content Producer
Department: Strategy & Engagement
Reporting to: Head of Creative
Status: Permanent (full time)
Key objectives
Internal: Source and originate digital content for specific campaigns to increase audience size, engagement and commercial returns.
External: A key representative for Further’s creativity and content expertise.
The role
The Content Producer works with the Head of Creative to bridge the divide between data, strategic objectives and campaign realisation, collaborating on the creation of category-leading content and interactive experiences.
Working with the Head of Creative, strategy and creative teams, the Content Producer will draw together designers, front-end developers, copywriters, interaction designers, and videographers to produce superbly thought-through, relevant and engaging experiences.
Key responsibilities
Developing content concepts to create relevant experiences
Briefing and liaising with creative resource from concept through launch
Be the ‘go-to’ person internally for digital asset requests for a group of allocated clients
Management of multiple projects from the content production perspective
Monitor performance of content assets, working with the Strategist to help derive insights from the data available to optimise and improve future asset creation
Being the voice for the creative team in strategy discussions with colleagues
Providing assistance with the creative direction for client presentations
Providing ideas and insight for new business pitches
Helping to maintain a culture of continuous improvement
Skills and experience requirements
At least 2 years of experience in a content-related field – agency, journalism, digital PR etc
A proven background in digital content production and maintenance – including writing for an online audience, and ideally editing AV and imagery
Understanding of the full content cycle from creation to submission, outreach, community engagement and analysis
Creative thinking
Digitally and design savvy with an up-to-date knowledge of web trends, including social and mobile
Understanding of digital marketing channels and their potential
A clear, fluent writing style and an ability to produce strong editorial and documentation
Excellent attention to detail and subbing skills
The confidence and ability to present a brief to clients
Strong organisation skills and the ability to help develop, monitor and follow project plans, timelines and deadlines
Understanding of how to work with data, including initial campaign research and monitoring of results
Ability to collaborate with colleagues across Further’s range of operations
You will be…
Articulate and confident
Passionate about strong attention to detail.
Web savvy and active in a variety social media platforms, using these to build professional contacts and client engagement
Highly organised and able to make decisions independently when required
Able to work individually and collaboratively
Persuasive in both verbal and written communication
Technical Skills
Required:
CMS experience
SEO knowledge
Working knowledge of web analytics and online monitoring tools
Desirable:
Photoshop
Working knowledge of CSS and HTML
Illustrator
Fireworks
AV editing tools (Avid, Final Cut Pro)
Further is a digital marketing agency specialising in search marketing (SEO and PPC) and content marketing.
RAR Digital Award 2014: Best UK agency for Digital Strategy (under 40 staff)
RAR Digital Award 2014: Best UK agency for Content Strategy
Winner: European Search Awards 2012
An NMA Top 40 UK Search Agency
With an HQ in Norwich and supporting sales office in London, Further’s clients include BFI, Aetna International, AVG Technologies, Beko, Adrian Flux and the British Safety Council – the majority of whom have come to the Agency through word of mouth recommendation.
Find us on Facebook here: http://on.fb.me/MuR0PL
Find us on Twitter: @further
Find us on Google + here: http://bit.ly/J5sgch