Caltex which is under Chevron Malaysia Limited, in partnership with BLoyalty Sdn Bhd (BCARD), recently launched the Caltex JOURNEY Card Loyalty Program. The program aims to reward customers by adding value to petrol purchases at Caltex service stations as well as purchases at other BCARD partner outlets.
From left, Gary Yeoh (Director of BLoyalty Sdn Bhd) and Jeremy Oh (Country Chairman of Chevron Malaysia Limited) unveiling the JOURNEY Card.
Gary Yeoh (Director of BLoyalty Sdn Bhd) kick-starting the event with an introduction on BCARD.
Jeremy Oh (Country Chairman of Chevron Malaysia Limited) conveying his opening address during the JOURNEY Card Official Launch.
Loyalty programs are not something new in the market. The highlight of this Caltex JOURNEY Card Loyalty Program is the partnership with BCARD which makes it robust. Not only card members are able to earn & redeem points at over 400 Caltex petrol stations, they can use the card at over 65 BCARD merchant partners and 1200 outlets nationwide.
“Every Journey’s a Reward” tagline reflects commitment to enhance travel experience & value customer loyalty
This includes the likes of Starbucks, Kenny Rogers, Chatime, Krispy Kreme, BORDERS, Lazada and more! That would really bring true value to customers of Caltex. It is absolutely FREE to apply for your JOURNEY card and you could do so in just 3 simple steps.
Step 1 : Visit the nearest Caltex station and fill in the application form
Step 2 : Submit your completed form
Step 3 : Collect your JOURNEY card on the spot
*The first 400 new JOURNEY Card sign-ups at each respective Caltex station with a minimum transaction of RM30 on RON97 petrol and/or Mart items will receive a special gift courtesy of BCARD, Lazada, Papa John’s Pizza and Caltex.
In conjunction with this launch, JOURNEY Card members will get 2 entries to BCARD’s Swipe to Cardiff promotion which ends on 28 February 2014. Winners will win an all-expense paid trip to the United Kingdom to watch a Barclays Premier League match featuring Cardiff City against Liverpool.
There are also exciting weekly prizes up for grabs. Only JOURNEY Card members are entitled to be rewarded with double participation entries in this contest.
To participate in BCARD’s Swipe to Cardiff Promotion
Register at www.bcard.com.my/cardiff
Swipe the JOURNEY Card for an accumulated spend of RM200 at any BCARD merchant
JOURNEY Card members will automatically earn double entries with any swipe at Caltex stations during the contest period.
More Info : http://www.caltex.com/my/products-and-services/journey-card/
To recap, here are the benefits of the JOURNEY Card :
-Lifetime membership. No annual fee
-Earn and redeem BPoints at over 65 BCARD merchants and 1200 outlets nationwide
-Redeem BPoints at Caltex stations for petrol, Havoline and selected purchases in our convenient stores
-Exclusive promotions and offers only for JOURNEY Card members
-Receive exclusive privileges and goodies from BCARD and partners
-Check your points on-the-go with BCARD App on iTunes and Android
I personally signed up for one and I’ve been using it to earn and redeem points since then, the card works like a charm and I’m enjoying it so far. Go apply for one today and make every journey on the road a rewarding one!
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