2016-11-10

In this episode of the Unleash Your Blog podcast, Danny Coleman and I give a rundown of the five essential software that every blogger needs to build a successful online business.

These tools include WordPress,
Google Apps
G Suite, ConvertKit, CoSchedule, and Slingshot―but you’ll also get an explanation of when you need each app, so you don’t buy all at once!

Episode Outline

Why I always recommend WordPress for blogging 2:05

The difference a quality theme makes on your WordPress experience 3:25

How web hosting today is actually a mind-boggling service 5:45

When it comes to backups, what’s the best way to keep your information safe 7:45

How to use Google’s enterprise software when you’re just starting out 8:55

The importance of setting your business up like a professional (even early on) 10:05

Your most effective method for avoiding the dreaded spam folder 13:10

The nerdiest (yet coolest) calendar app you could possibly use 16:45

The tool that acts as my strategic marketing brain online 18:10

What caused me to stop using Buffer completely in a day 20:00

Should you use CoSchedule if you’re just starting out? 20:53

The fastest way to plan your launch for any product or service 22:29

How to learn best-practice launch techniques without reading a dozen blog posts 23:30

The crazy 24-hour challenge that lead to creating SlingShot in a day 24:55

Resources Mentioned

WordPress (free website software)

Notable Themes (recommended WordPress theme company)

A Small Orange (shared hosting service―use discount code “MEESE”)

BackupBuddy (easy-to-use plugin for website backups)

G Suite (free trial of Google’s email & file storage software)

Free month trial of ConvertKit (email marketing software)

List Goal (track your email list growth in your browser)

CoSchedule (strategic content calendar management)

Buffer (social media content scheduler)

Slingshot (plan your product launch in five seconds)

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