Posted: 09/09/2014 | Employer: Border States Electric
Be part of a growing, successful company in an exciting and challenging field. Border States is 100% employee-owned, which means you're empowered to make decisions, find solutions and receive rewards for your hard work. Responsibilities Responsible for developing and implementing the market intelligence strategy which provides clear actionable insight derived from both internal and external resources relevant to our business and market place. Interpret and clearly communicate the derived information and insight to help make sound business decisions across the enterprise.Lead and manage a team serving as a center of excellence for business intelligence with emphasis on building a strong team in the spirit of the corporate values and culture. Specific Responsibilities :Guide a team performing internal and external data analysis and conduct market research in support of the organization's strategic goals. Analyze and interpret information, formulating both enterprise and customer-centric recommendations. Quantify, measure and trend customer satisfaction.Develop an understanding of the various marketplaces through primary and secondary research translating this knowledge into actionable insights.Manage and maintain the sales dashboard and market databases, reporting on key metrics and measuring the effectiveness of marketing programs set through the sales and marketing plan. Create reporting tools to measure the effectiveness of our technical resources and their impact on market segments and initiatives.Define, maintain, measure/trend and report; BSE trade areas, competitive landscape, market potential, and market share information.Identify opportunities to develop forecasts, statistical models, segmentation schemes, product gap, product mix rationalization and data-driven analysis. Support special projects acquiring and analyzing data.Maintain customer hierarchy and customer contact information, and ensure appropriate customer classification and segmentation.Establish and maintain detailed intelligence on current and potential markets; including start-ups, acquisitions, new markets, and related trends.Accountable for customer master and marketing fields in company software; SIC codes, NAICS codes, Nielsen Indicator, D&B numbers. Work with customer financial services department to maintain customer master (profiling) data.Maximize revenue opportunities and forecasts via detailed customer knowledge and lead generation. Assist sales with new customer acquisition. Utilize various lead generation tools to prepare list of target customer leads.Must be comfortable working with business leaders across the organization including executive and senior management.This position requires the ability to lift over 20 lbs. on an occasional basis, and/or move up to 0 - 20 lbs. on a constant basis. This position may require frequent standing and/or walking and or constant sitting. These physical requirements must be met with or without accommodation.EDUCATION/EXPERIENCE: Minimum four-year economics, sales, marketing or business degree preferred or equivalent in work experience. Significant industry, business or market intelligence experience is preferred.Strong aptitude for analyzing big data; experience utilizing qualitative and quantitative methodologies, and statistical analysis.Prior supervisory experience preferred.Strong knowledge of electrical, utility, industrial or communication products and systems preferred.Knowledge of SAP materials management system and its reporting capabilities is preferred.Excellent interpersonal, written and verbal communication, reading, analytical, and customer service skills are preferred with the ability to effectively plan, organize and negotiate.Prefer strong working knowledge of PC for Windows, Microsoft Office (Excel, Word, Access, and PowerPoint), Internet, email, analytics tools and SAP .