Diageo is the world’s leading premium drinks company, a business built on the principles and foundations laid by the giants of our industry. Arthur Guinness, John Walker and his sons and all those many talented people that followed in their footsteps, cared deeply about the people, businesses they fostered, and the communities in which they operated. Today we stand on the shoulders of these giants and act with the same entrepreneurial spirit. The success of Guinness®, Smirnoff®, Johnnie Walker®, Tanqueray® and many more brands led to the formation of our company in 1997.
Digital Manager – Brands
Job Type Full Time
Qualification BA/BSc/HND
Experience 4 – 6 years
Location Lagos
Job Field Media / Advertising / Branding
Job description
Reports To: Consumer Connections Manager, Nigeria
Context/Scope
Guinness Nigeria plc is a strategically important market for Diageo and for the Guinness brand globally being the #2 Market globally by volume. The emergence of mobile phone technology as the primary medium of communications within Nigeria has led to a dramatic shift in emphasis from conventional to emerging media. This role is strategically important to establishing Guinness as Africa’s #1 Beer brand. This role focuses on the step-change in investment and management of Digital Media in Nigeria and beyond.
Purpose
To assist in delivering the Diageo Digital Transformation agenda by increasing the visibility of Guinness Nigeria brands digital assets. Specifically, the individual will support the delivery of the Game Plan strategy which is aimed at increasing the awareness and adoption of each respective brands digital asset
Top 5 Accountabilities
Develop the annual Brand Digital Plan for non-conventional media and development of third party strategic partnerships.
Oversee the targeting and media strategy of assigned Brand digital investments
Deliver all campaigns in full and on time, meeting or exceeding brands category performance benchmarks
Collaborate with Planning and Analytic teams within the Consumer Connections unit to develop solutions that will enhance brands digital operational efficiency and improve performance
Proactively make recommendations on rate to the digital agencies and consult on media restrictions to provide an understanding to the brand/marketing managers on the levers that influence delivery.
Qualifications And Experience Required
University degree in marketing /business or other related discipline. Postgraduate Qualifications is an advantage
4-6 years proven and strong Brand and Trade Marketing experience
Minimum 2 years proven experience of Digital marketing strategy development and implementation
Ability to work under own initiative / pro-activity
Excellent commercial judgement and acumen.
Proven experience of working on Digital Activation platforms & understanding of Execution standards required for the demanding consumer.
Experienced at managing key stakeholders nationally & internationally.
Policies highly relevant to the Marketing Function
Diageo Marketing Code, Environment Policy, Competition & Anti – Trust Policy, External Communications Policy, Anti-corruption Policy, Occupational Health and Safety Policy, Corporate Security Policy, Employee Alcohol Policy, IMS Policy, Anti-discrimination & Human Rights Policy.
In addition, the Company has 15 (fifteen) global policies and a Code of Business.
Method of Application
Interested and qualified? Go to DIAGEO career website on sjobs.brassring.com to apply