Location: Cape Town
URL: http://media4.com
Description:
DIVISION: Media24 Magazines – Weeklies unit, publishers of flagships Huisgenoot, YOU, DRUM, The Juice, TVPlus, Landbouweekblad, finweek
REPORTING TO THE: General Manager
Reporting to the GM, the Digital Business Development Manager will be empowered to drive the commercial strategy and direction of the unit that is committed to staying at the cutting edge of technology affecting media in general. The person would form part of the senior management team with the specific role of managing all commercial components of the new media strategy as well as plotting and implementing the future strategy in this key area of growth and expansion.
The ideal candidate will provide ideas and solutions that bridge web, mobile, tablet applications, augmented reality, e-commerce, social media, email, search, etc. with the objective of positioning the weeklies brands for future commercial success in the digital media sphere.
The candidate would also assume responsibility for the innovative, revenue-generating digital campaigns and managing these through the entire process from concept to evaluating and reporting back to clients.
Specific Key Performance Areas would include the following:
Provide strategic commercial direction in alignment with broader business strategy in order to develop, own and execute the company’s digital strategy, finding ways to make best and most profitable use of content and brands across platforms
Develop effective, integrated digital campaign strategies driven by value exchanges between consumers, users and brands in the digital space
Propose, cost and communicate revenue generating digital initiatives in support of defined strategies
Build and maintain a relationship with magazine publishers and editors and aiding and facilitating them in the implementation of an agreed upon a new media commercial strategy.
Proactively gather and disseminate information on key digital developments in the wider industry, acting as the key source of digital revenue knowledge for the company.
Managing relationships with our international publishing partners and ensuring that we derive maximum benefit and value from their online initiatives and activities.
Requirements:
An avid consumer of digital and social media, always in the know about the latest trends, technologies and platforms.
Focused not just on the brand, but on the experience of the end user.
A creative and practical problem solver who understands the importance of measurability.
Creative, resourcefulness and the ability to come up with innovative content and commercial solutions
Passion and love for brands and their consumers
Understanding of the industry landscape and key players
Understanding of the relevant performance metrics for each medium and platform
Demonstrated experience in developing and executing a digital media strategy in a diverse, complex environment
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