Location: Johannesburg
URL: http://recruitdigital.co.za/


Our client is one of the fastest growing travel companies in the world and one of the world’s largest independent travel retailers operating in 8 countries. They’re looking for a candidate experienced in running social media across multiple brands including content, competitions and engagement.


Devise social strategy and coordinate social media initiatives

Developing online communities

Coordinate content strategy

Monitor and engage social channels

Manage social media budget


Translate marketing initiatives into relevant social media campaigns

Promote marketing campaigns on specific channels

Coordinate monthly campaigns and contests

Develop and implement activities throughout social networks to engage our existing followers and fans

Commission, edit and publish unique blog content from bloggers and staff

Increase organic search results

Support marketing campaigns

Monitor social channels for brand mentions and engage with them

Route enquires to appropriate area of business

Allocate budget accordingly

Implement paid activity, monitor and optimise spend

Performance measures

Community growth

Referral traffic from social media to brand websites

Community growth

Engagement scores

Number of blog posts created each month

Referral traffic from social media brand websites

Achieving desirable CPA/ CPC

Skills and capabilities

Communicator – essential

Planning and time management – essential

Candidate Description

Excellent written and oral skills

Ability to set clearly defined objectives

Preparation of project proposals and campaign planning

Ability to think on feet and respond to ad hoc requests

Ability to multi task and prioritise

Skills and capabilities

Experience of delivering social media strategies – essential

Community building and relationships – essential

Blogging experience – essential

Experience using social media tools – essential

Understanding of Google tracking tools – essential

Facebook advertising experience – essential

Active in travel social media community – desirable

Events management – desirable

Understanding of SEO – desirable

Understanding of Facebook developer tools – desirable

Candidate Requirements

Minimum 2-3 years successful experience of using social media to deliver marketing campaigns on behalf of brands

Experience of devising a Google+ social strategy to grow and help improve SEO rankings

Platforms Facebook, Twitter, Google+, Pinterest, LinkedIn, You Tube, Instagram etc

Record of achievement in building online and offline communities and currently active in the travel community

Demonstrated experience and understanding of blogging platforms and tools, preferably on behalf of a brand

Experience using WordPress (or similar) blogging platform

Experience using monitoring program Hootsuite

Experience managing the development of Facebook applications and contests

Understanding of Google Analytics for social media tracking and reporting

Knowledge of UTM link tagging for tracking and reporting

Experience writing, planning and implementing Facebook advertising, monitoring results and optimising spend

Experience of engaging with the travel community on social media

Experience of organising both online and offline social media events (Tweet ups/ Twitter chats/ Live webcasts)

Intermediate knowledge of SEO principals including meta data

Solid business understanding of Facebook developer tools/concepts such as open graph, apps and social plug ins

Experience of briefing and working with Web Development teams to launch new Facebook concepts


Blog content

Customer focus

Managing social media campaigns

Community building and relationships


Communicating strategy

Innovation and research

Job Description

Create rich and engaging content

Ensure blogging and content best practices are adhered to

Work with the SEO team to create SEO friendly content

Ensure linking best practices are adhered to

Provide outstanding service to customers

Work with brand leaders on social media initiatives

Focus on customer needs

Manage conflicting priorities

Developing proposals and targets and implementing results-oriented social media campaigns

Working with brand managers to support marketing campaigns

Provide monthly reporting

Establish relationships within external travel, social media, and other communities

Build and sustain productive relationships with Brand Leaders, Marketing Mangers, Product Managers, Area Leaders, Team Leaders and other staff

Running social media events

Attending roadshows and store events and promoting them on social channels

Evangelise the social media strategy internally to staff through training and attending events and externally at events

Foster and share new ideas, concepts, and technologies among the team

Being in touch with developments in the social media arena and thinking of ways we can stay ahead


Degree educated

Essential/ desirable

Essential (relevant experience considered)

*To be considered please send your CV, cover paragraph, salary expectations and any other supporting material via the “apply” link below

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