Location: Johannesburg
URL: http://recruitdigital.co.za/
Description:
Our client is one of the fastest growing travel companies in the world and one of the world’s largest independent travel retailers operating in 8 countries. They’re looking for a candidate experienced in running social media across multiple brands including content, competitions and engagement.
Accountabilities
Devise social strategy and coordinate social media initiatives
Developing online communities
Coordinate content strategy
Monitor and engage social channels
Manage social media budget
Objectives
Translate marketing initiatives into relevant social media campaigns
Promote marketing campaigns on specific channels
Coordinate monthly campaigns and contests
Develop and implement activities throughout social networks to engage our existing followers and fans
Commission, edit and publish unique blog content from bloggers and staff
Increase organic search results
Support marketing campaigns
Monitor social channels for brand mentions and engage with them
Route enquires to appropriate area of business
Allocate budget accordingly
Implement paid activity, monitor and optimise spend
Performance measures
Community growth
Referral traffic from social media to brand websites
Community growth
Engagement scores
Number of blog posts created each month
Referral traffic from social media brand websites
Achieving desirable CPA/ CPC
Skills and capabilities
Communicator – essential
Planning and time management – essential
Candidate Description
Excellent written and oral skills
Ability to set clearly defined objectives
Preparation of project proposals and campaign planning
Ability to think on feet and respond to ad hoc requests
Ability to multi task and prioritise
Skills and capabilities
Experience of delivering social media strategies – essential
Community building and relationships – essential
Blogging experience – essential
Experience using social media tools – essential
Understanding of Google tracking tools – essential
Facebook advertising experience – essential
Active in travel social media community – desirable
Events management – desirable
Understanding of SEO – desirable
Understanding of Facebook developer tools – desirable
Candidate Requirements
Minimum 2-3 years successful experience of using social media to deliver marketing campaigns on behalf of brands
Experience of devising a Google+ social strategy to grow and help improve SEO rankings
Platforms Facebook, Twitter, Google+, Pinterest, LinkedIn, You Tube, Instagram etc
Record of achievement in building online and offline communities and currently active in the travel community
Demonstrated experience and understanding of blogging platforms and tools, preferably on behalf of a brand
Experience using WordPress (or similar) blogging platform
Experience using monitoring program Hootsuite
Experience managing the development of Facebook applications and contests
Understanding of Google Analytics for social media tracking and reporting
Knowledge of UTM link tagging for tracking and reporting
Experience writing, planning and implementing Facebook advertising, monitoring results and optimising spend
Experience of engaging with the travel community on social media
Experience of organising both online and offline social media events (Tweet ups/ Twitter chats/ Live webcasts)
Intermediate knowledge of SEO principals including meta data
Solid business understanding of Facebook developer tools/concepts such as open graph, apps and social plug ins
Experience of briefing and working with Web Development teams to launch new Facebook concepts
Responsibilities
Blog content
Customer focus
Managing social media campaigns
Community building and relationships
Events
Communicating strategy
Innovation and research
Job Description
Create rich and engaging content
Ensure blogging and content best practices are adhered to
Work with the SEO team to create SEO friendly content
Ensure linking best practices are adhered to
Provide outstanding service to customers
Work with brand leaders on social media initiatives
Focus on customer needs
Manage conflicting priorities
Developing proposals and targets and implementing results-oriented social media campaigns
Working with brand managers to support marketing campaigns
Provide monthly reporting
Establish relationships within external travel, social media, and other communities
Build and sustain productive relationships with Brand Leaders, Marketing Mangers, Product Managers, Area Leaders, Team Leaders and other staff
Running social media events
Attending roadshows and store events and promoting them on social channels
Evangelise the social media strategy internally to staff through training and attending events and externally at events
Foster and share new ideas, concepts, and technologies among the team
Being in touch with developments in the social media arena and thinking of ways we can stay ahead
Qualification
Degree educated
Essential/ desirable
Essential (relevant experience considered)
*To be considered please send your CV, cover paragraph, salary expectations and any other supporting material via the “apply” link below
Apply to this job