Location: Cape Town
Description:
We are looking for a Community Manager to work on the South African social media communities for top global liquor brands. In the role of Community Manager you will responsible for building, growing and nurturing local online communities through always-on conversations on all social media platforms like Facebook, Twitter, Instagram, Youtube and Pininterest, etc leveraging the brands digital agencies capabilities
You will be responsible for managing and growing the brands’ online communities by driving engagement on social media platforms. This includes identifying opportunities and ideas for media support and influencer engagement.
The successful candidate will be a highly creative and diligent person who is passionate about building brands in the digital age. A pro-active attitude, exceptional writing ability and outstanding communication skills are non-negotiable.
You will report into the Digital Marketing Manager, but work closely with agency partners to ensure all communication is on strategy and engaging for our consumers.
RESPONSIBILITIES:
Daily community management of social platforms – updates and conversational scanning
Identify opportunities for tactical and customised consumer engagement
Respond appropriately to user comments and queries and reporting
Engage with bloggers, influencers and media to build brand awareness
Assist with community insights and trend analysis to achieve business objectives of brands
Ensure all campaigns are socially amplified
Liaise with internal clients, agencies and suppliers
Job Description
SKILLS AND QUALIFICATIONS REQUIRED:
Exceptional writing ability and attention to detail (a writing test will form part of the interview process)
Strong knowledge of digital marketing, branding and creative communications
Bachelor’s Degree and/or diploma from AAA, Vega or Red & Yellow
Minimum five years’ experience managing social media for brands
Understand the mechanics of a variety of social media platforms
Ability to multi-task and be proactive
Strong communication skills and confidence
High level of creativity, logic and problem-solving skills
Experience in online reputation management platform, Sprinklr or similar
FUNCTIONAL AND TECHNICAL COMPETENCIES:
Digital Marketing : content production, community management and consumers interaction
Integrated Communications : Media planning and campaigns execution and timing
Project management, teamwork and agencies coordination
Reporting, tracking results and optimizing digital assets, budget and interactions
Knowledge sharing, consumers trends and technology watch
BEHAVIOURAL COMPETENCIES:
Excellent strategic and analytical skills.
Excellent communication and interpersonal skills as you will be working with key brands teams within the organisation.
Creative problem solver with ability to multi-task while giving attention to details.
Proven experience in digital marketing (Social Media, ePR, eCommerce, eCRM, Search, Media)
Strong understanding of the digital landscape and how it can be used to support and develop the brand.
Creative, technology savvy with a true interest in brands.
Result driven, a self-starter
This job description is a broad reflection of the role and does not attempt to capture all specifics of the position. There may be variations within the same roles due to seniority or regional differences.
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