Princess Cruises/Santa Clarita, CA (Los Angeles, CA)
Princess Cruises is one of the world's premiere cruise lines, with 17 ships sailing to hundreds of worldwide destinations. Outstanding customer service is the cornerstone of our success, and this value is shared by our employees at all levels, both shipboard and shoreside.
Princess Cruises is The Consummate Host®. We achieve this high standard by focusing on our service, our people, innovation, integrity, accountability and consistency. Our core values sum up our philosophy: We serve. We respect our team. We innovate. We are consistent. We are accountable. We do it right. These beliefs are part of everything we do, and have helped to make us one of the most successful cruise lines in the world.
We are now recruiting a Social Media Channels Manager to join the Public Relations team at our corporate offices in Santa Clarita, CA (just north of Los Angeles). Responsibilities
* Defines, proposes and leads strategies for primary social media channels including, usage guidelines, message mix, scheduling/volume, and the role of each channel in overall marketing strategies.
* Leads integration of social channels with Princess websites and other Princess marketing channels
* Collaborates with other Marketing and Customer Service stakeholders on strategy development and program implementation, ensuring alignment with and support of overall Marketing and Public Relations efforts
* Oversees strategy for Facebook to drive increased fan engagement: proposes themes and promotions, develops and sources content, coordinates scheduling across groups.
* Manages development, maintenance and promotion of special Facebook page features and functionality; supervises vendors as needed.
* Monitors ongoing evolution of Facebook site and proposes strategies and features as appropriate.
* Oversees brand presence development, communication/posting strategies and day-to-day maintenance of Princess activity on secondary social channels such as, YouTube, Flickr, and Pinterest.
* Monitors Princess-related posts and commentary across all key social channels (Facebook, Cruise Critic, Twitter, and major blogs) on a daily/weekly basis; produces and distributes meaningful, actionable analysis on key conversation topics, volume and sentiment for management review.
* Conducts ad hoc analysis of social conversation in response to issues, crisis situations and other trends impacting brand image and consumer opinions while providing insight and recommendations on overall communications strategies to management.
* Reviews, analyzes and provides actionable reporting on key engagement and fan base metrics for Facebook, YouTube, Twitter, and Flickr.
*Responsible for training, coaching, performance management and salary administration of assigned staff.
Requirements:
* Completion of four year Bachelors' degree or equivalent work experience. MBA is a plus.
* Seven to ten years of progressive experience developing and executing marketing or public relations programs, including at least three to five years focused on social media strategies and campaigns.
* Three or more years of management experience.
* Strong verbal and written communication skills.
* Strong interpersonal and presentation skills.
* Experience in planning and strategizing
* integrated communications programs across multiple media.
* Ability to manage multiple programs simultaneously.
* Proficient in Microsoft Office programs including Word, Excel and Powerpoint.
Benefits:
* Flexible Work Schedule! 9/80 alternative workweek schedule providing each employee with one (1) weekday off every two weeks.
* Time off benefits - 8 paid holidays, paid vacation, bonus vacation time and paid sick time
* Travel - Cruise and Travel Privileges for you and your family
* Health - Complete benefit plans including medical, dental, vision and flexible spending accounts
* Wellness - Health and wellness programs include onsite exercise classes, onsite nutrition and lifestyle classes and discounted gym memberships
* Tuition Reimbursement - up to 75% with a maximum of $2000 per year
* 401(k) - Company match up to 6% of salary at 50% for the first 5 years and 100% thereafter
* Employee Stock Purchase Plan - up to a 15% discount off of FMV of CCL stock
* Training - In-house Princess University courses on professional development
* Rewards & Incentives - Employee Recognition and Reward Programs; rideshare, financial commuter incentives and free parking; special employee discounts for child care, banking services and retail stores.
Next Steps…
Apply today and set sail on an exciting new career course! Our goal is to be the number one cruise and cruise-tour provider. To make that happen, we need qualified, top-notch team members. If you're looking to get your talent noticed, apply today! Our application process is quick and easy: Apply online using the link below. Enter the job title into the keyword search to access the job. If you are already on the Princess Cruises website be sure to create a profile and then apply directly to your specific job. Princess Cruises is an equal opportunity employer.
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