Coldwater Creek/Sandpoint, ID
Why we're different-
We're a company born and bred in the Northwest. One that takes great pride in our heritage and our unique brand identity. Right now, we're looking for similarly minded independent spirits to join our Marketing Team. Yes, we're also a multi-million-dollar household-name women's apparel company. But unlike other big players, here you'll be part of a small-scale, high-visibility team that thrives on cross-functional collaboration and Social Media Marketing solutions with just-in-time panache – all in an agile project management environment.
And not only will you manage the Social Media Marketing for Coldwater Creek, you'll live a lifestyle seldom realized in most corporate settings. Along with a competitive salary and benefits, we offer a full relocation package to Sandpoint, Idaho – a town that's been called: the “No. 1 Ski Town in the USA,†(Rand McNally), “an idyllic adventure haven†(National Geographic Traveler) and “the most beautiful small town in America†(USA Today). So if you're as passionate about the great outdoors and small-town culture as you are about your work, read on. We'd love to talk to you.
Summary-
The ideal Social Media Marketing Manager is motivated, results oriented and committed to providing outstanding customer service. Your goal is to build, engage and cultivate our online community.
Responsibilities:
• Develop and implement creative and highly measurable Social Media marketing strategies and programs
• Own the acquisition of and manage the social community for Coldwater Creek including ownership and management of: Coldwater Creek Facebook, Twitter Pinterest, YouTube, and the Coldwater Creek blog
• Identify, interpret and capitalize upon social media trends
• Develop and drive execution of Social Media calendar
• Partner with creative team to generate a full spectrum of custom content
• Partner closely with merchants to understand key trends and product priorities related to Social Media requests
• Work in lockstep with external PR Agency on news and collaborate cross functionally to surface other content for social distribution
• Work with the following to ensure Social Media aligns with overall Coldwater Creek objectives: Merchandising, Creative (print and digital), eCommerce, HTML, and Web Development.
• Plan and execute standard business processes across Marketing channels to support business needs, including completion of brief template for campaign kickoff through execution
• Collaborate with peers and leaders to ensure project outcomes align with program priorities and direction
• Effectively monitor and report on Social Media results
• Own special Marketing projects as needed, especially regarding new and innovative ways to drive business
Qualifications:
• Minimum 4 years Communications, Marketing, PR experience, with at least 2 years of Social Media
• A proactive attitude and strategic mindset including a clear understanding of Social Media community, preferably related to Fashion and/or Retail
• Proven success implementing social strategies
• Strong organizational skills; able to handle simultaneous projects under rapid deadlines
• An analytical mindset to help communicate clear results
• Ability to work independently as well as collaboratively
• Proficiency in MS Office suite, as well as key Social Media platforms (Facebook, Twitter, Pinterest, YouTube, etc.)
• Clear and effective written and verbal communication and strong interpersonal skills
• Working understanding of fashion retail trends
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