Confidential/Lincoln Park, NJ
SEO / SEM Specialist
Job Overview:
Company: IGM Creative Group
Base Pay: Relative to Skills and Experience
Employee Type: Full-Time (on-premise)
Industry: Marketing / Advertising
Job Type: Administration / Marketing
Required Education: 4-Year Degree
Required Experience: 1-2 Years
Location: Lincoln Park, NJ
Company Description:
We are an interactive marketing and advertising agency in Lincoln Park in search of a Specialist skilled in Search Engine Optimization, Social Media Campaigns, and Content Marketing. The ideal candidate will be able to work full-time on-premise and has 3 years professional experience working within an Ad Agency.
Essential Duties and Responsibilities
1. Social Media Campaigns (SMC)
• Create content on website, YouTube, social media pages, and blog to increase quality score
• Help produce daily content for Facebook, Twitter, LinkedIn, Google+ at scheduled times
• Produce monthly social media reports for insights
• Pay-Per-Click experience
• Research social media trends and new technologies
2. Search Engine Optimization (SEO)
• Execute SEO strategy with client intake
• Monitor, track and report on analytics metrics monthly
• Research and analyze competitor site and link structure
• Optimize internal link building and metadata
• Keep up-to-date on SEO strategies/tactics/algorithm shifts
• Ability to translate analysis into useful managerial reports
3. Search Engine Marketing (SEM)
• Manage Google AdWord/display network campaigns and optimize using set budgets
• Good grasp of performance marketing, conversion, and online customer acquisition
• Optimize keyword portfolio through testing with ad copy, landing page quality, bidding strategies, and negative keywords
4. Content Marketing
• Create landing pages for promotions and form submissions
• Manage blog calendar
• Coordinate and publish guest blogger posts
• Compose creative blog posts using SEO keywords
5. Email Marketing
• Create, test, and deliver email campaigns on a scheduled basis
• Produce e-mail marketing campaign reports providing metrics
6. Administrative Duties
• Organize and keep track of open project plans
• Proposal and Estimate Development
• Client Accounts Representation
• Manage and Organize Invoices and Receivables
Experience and Education:
• Minimum 1-2 years working on multiple Google AdWord/Display Network campaigns (experience working with bid management technology is preferred)
• 1-2 years of creative writing experience in a social media setting
• 1-2 years of e-mail marketing campaign management
• Bachelor's Degree in Marketing, Advertising, or related field required
Skills:
• Excellent writing capabilities is mandatory
• Strong Knowledge of Social Media for Business – Experience handling Facebook, Twitter, LinkedIn, YouTube and Google+ is necessary
• Excellent knowledge of Google analytics
• Adobe Suite – Photoshop and InDesign
• Microsoft Office for Mac – Word, Excel and PowerPoint
• Ability to learn and research new marketing programs
• Strong organizational skills and attention to detail
• Ability to multitask and prioritize tasks effectively
• Knowledge of HTML, CSS, Web Services and CMS (WordPress or Joomla) is a huge plus
Salary $35.000 annual
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