Empire Today, LLC./Northlake, IL
POSITION SCOPE
Empire Today is seeking a bright, energetic, and ambitious SEO Marketing Analyst to drive lead acquisition from organic search. As a core member of the digital marketing team, this person will optimize rankings for all key words across the major search engines to drive traffic to our site. This highly visible and very active opportunity will be a key driver to our expansion in 2013 and beyond.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Drive volume of appointments delivered through organic search results by:
Developing and implementing a plan across all aspects of SEO, supported by the Digital and Brand marketing teams.
Achieving and maintain top rankings across critical keywords on major search engines
Establish, provide, and use ongoing reporting on key metrics to highlight changes and develop plans for future optimization opportunities.
Working across teams and personnel, both internal and external to implement plans and programs (web developers, designers, writers, etc ).
Ongoing monitoring and testing of SEO best practices and techniques
Managing ongoing Online Reputation Management program
KNOWLEDGE, SKILLS AND ABILITIES
Minimum 3 years' experience in search engine optimization
Direct SEO experience with major search engines, understanding of search engine ranking algorithms and crawlers
Strong analytical and project management skills-detail oriented. Approach to business challenges with a problem-solving mindset is critical.
Highly self-motivated. Proven ability to prioritize amongst multiple objectives to identify most critical deliverables, drive them hard to completion, and deliver meaningful results.
Problem analysis and resolution at both a strategic and functional level
Excellent interpersonal and communication skills & utilize in a highly visible, key role
Familiarity with SEO/PPC tools (Raven Tools, SEOMoz , MajesticSEO , Google Analytics)
Experienced and Comfortable with website analytics tools like Site Catalyst, WebTrends and/or Google Analytics
Proficient in Microsoft Office, esp Excel.
HTML knowledge; CSS experience preferred (Other coding is a plus).
Education Required: Bachelor's degree in Marketing, Business or related field required.
Computer Knowledge Requirements: MS Word, Excel, Outlook , SEO/PPC tools (Raven Tools, SEOMoz , MajesticSEO , Google Analytics) , Site Catalyst, WebTrends and/or Google Analytics.
Our employees enjoy a casual, yet results-oriented environment where we value creativity, teamwork and innovation. To take your first step toward joining our winning team, please apply today.
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