SuccessFactors/Boston, MA (MA)
$1,000 Referral Reward
Location: United States - MA - Boston
Senior Field Marketing Manager - East Region
The Senior Field Marketing Manager develops and implements field marketing and lead generation plans and programs supporting the sales organization. Key objectives include working closely with the regional sales leaders to accelerate and close business through regional events; creating awareness and education of SuccessFactors product and service offerings; establishing and managing lead generation campaigns, and generating qualified sales leads through other field marketing programs.
Duties and Responsibilities:
Develop and implement integrated marketing programs focused on creating awareness, education, interest and qualified sales leads aligned with business and revenue goals. Activities to include, pipeline acceleration and late stage closing events, seminar series and road shows, thought leadership programs,, third party event participation, partner programs, and more. Track marketing activity through sales follow-up and create ROI/metrics reports. Report to Director of Americas Field Marketing and works closely with sales organization.
Qualification and Requirements:
- Bachelors degree in business, marketing, communications, or related field. 6+ years marketing experience, staff and vendor supervision a plus
- Experience working with a telesales organization (in-house or outsourced)
- Enterprise software experience preferred
- Financial focused marketing perspective; sees plans in terms of ROI and measurable results with a track record of successfully delivered results in an ROI based environment
- Collaborative team player willing to jump in where necessary to achieve goals and promote company growth
- Excellent verbal, interpersonal, and presentation skills; Clear, concise and persuasive business writing skills
- Ability to manage multiple projects and work under tight deadlines when necessary
- Strong attention to detail and effective project management skills
- Proven leader with out-of-the-box ideas and able to identify fresh, forward-thinking techniques to reach lead generation and revenue goals
- Experience with commonly used marketing tools including GoToWebinar, CRM systems
About SuccessFactors
SuccessFactors, an SAP Company, is the leading provider of cloud-based applications. Although everyone seems to be talking about cloud computing solutions for business, we've been in the cloud from the beginning. We began our journey in Human Capital Management earning the distinction of the leading provider of cloud-based Business Execution (BizX) Software. BizX delivers business alignment, team execution, recruiting execution, people performance, and learning management solutions to organizations of all sizes across more than 60 industries. Fast forward to today -- now as part of SAP we are responsible for the SAP Cloud business and have become one of the largest and fastest-growing SaaS players in the industry – touching 15M + users, 3500+ customers, in 168 countries, 35 languages and serving 60 industries.
For the most comprehensive cloud computing portfolio in the market, SAP Cloud delivers mature business applications that drive collaboration across a business and connect to partners. There are over 20 applications and suites in the SAP Cloud designed to optimize and manage a company's most critical assets – its people, money, customers, and suppliers. And for those who prefer to run their entire business on a single, cloud-based software solution, we offer a suite that will surely meet your needs.
Our primary focus is on delivering beautiful products for our customers. When our customers win, we win. And we pride ourselves in delivering the most powerful software-as-a-service (SaaS) solutions on the market. As we like to say… our cloud strategy is BadAss SaaS. As an SAP company, the possibilities for growth, innovation, and impact are endless!
Are you ready? You are in for an exciting ride. SuccessFactors is known for its innovation, extraordinary leadership, and high-energy culture. We hire high-performing people that want to make a difference.
We expect all of our talent to be leaders – no matter what your role. We challenge ourselves and each other to swing big and take risks every day. We move fast, but we care about how we work with each other. It's one of our core values – “No Jerks!â€
In turn, our commitment to all employees is to provide the opportunity for personal and professional growth, recognition for real impact, and meaningful rewards for delivering amazing results! Employees truly are the heart of our success.
See what it's like to work at SuccessFactors- check out this video! http://youtu.be/eZarfkN4hUo
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Requisition ID: 23416
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