EventMobi/Toronto, ON, Canada
About EventMobi:
The web has been reborn on mobile and in turn EventMobi has revolutionized live events with the power of smartphones and tablets in every attendee's hands. EventMobi helps thousands of event planners and conference organizers turn their traditional printed show guides into interactive mobile apps. We are changing the way attendees experience events using their smartphones and tablets at conferences and tradeshows by going paperless, finding the right people to network with and being fully engaged live at events.
EventMobi supports its partners & clients around the world from its offices in US, Canada and Germany. With over 2,000 clients building thousands of event apps for millions of attendees every year, we are proud to be the #1 choice in the event industry. Join us as we turn the next page and empower face-to-face meetings with leading edge technology.
The Low Down:
You love leads and you crave analytics. Your ultimate goal is to generate new quality leads from all online and offline channels, paid and organic. You are an Excel wiz and comfortable with numbers. Turning complex graphs from usage metrics, adwords, user behavior or email open rates into key actionable items is a piece of cake for you. You are focused and goal oriented but believe in agile marketing and the idea of experimentation and truth behind numbers. You can analyze inbound marketing KPIs in your sleep and decide when it's time to activate adwords and retargeting ad campaigns. Your daily tools of the trade are web-analytics tools, CRM, marketing-automation, Excel and most importantly your analytical mind putting it all together and strategizing the right path to focus marketing activities.
EventMobi has a multi-faceted approach to marketing from exhibitions and meeting clients face-to-face to PPC and marketing automation campaigns. Our overall marketing approach is focused on educating clients rather than just brand advertising.
You will report directly to the CEO and work along in a flat-hierarchy with a talented and passionate team of marketers, content creators and designers to create compelling campaigns and programs to help educate, and promote EventMobi products and services.
As the fastest growing start-up in the event industry, you'll be a part of the team that manages the company's growing online presence, lead capture & database as well as our shiny new marketing automation toy. Personally responsible for reviewing all online metrics and analytics, marketing automation flows, website design and Search Engine rankings. You will be leveraging best practices in search engine optimization, adwords, retargeting ads and utilizing social media campaigns. Your numbers-oriented analysis will lead to informed decisions and actionable recommendations to the management team to adjust the overall marketing budget and direction.
We Need You To:
• Have at least 3 years of experience in other start-ups or fast growing companies involved in sales, marketing, or business development roles.
• Understand different stages of the marketing and sales funnel, conversion rates, and lead scoring process.
• Be very tech/web savvy an excel-whiz, in love with your smartphone and active on social media. But at the same time love events and believe in the power of face-to-face meetings to build connections and deliver effective education.
• Have deep expertise in SEO, SEM and understanding all corners of Google Analytics.
• Expertise in the world of SEM & PPC specifically Adwords, Facebook/LinkedIn Ads, retargeting platforms & effective display ads.
• Previous Experience with Marketing Automation tools like (Hubspot, Marketo or Pardot) is a major plus.
• Experience with CRM software like Saleforce.com, Zoho, or SugarCRM.
• Experience with A/B testing tools and content/design strategies to improve CTR for website, landings pages, and ads.
• Have basic HTML knowledge but basic scripting language knowledge is a bonus.
• Work closely with sales team and feed them the necessary lead intelligence as well as manage cold lead database, outsource data-cleanups and segment new leads.
• Have amazing analytical mind mixed in with fantastic written and verbal communication skills. You can basically see graphs and numbers, and instantly create an effective report outlining problems or opportunities.
• Understand every single possible online lead source for the event industry and be able to prioritize campaigns to target each separately.
• Work with publications, organizations, and influencers to setup co-marketing or banner-ad campaigns.
• Love your work and co-workers and enjoy an environment where collaboration, honesty, and transparency are highly valued.
• Be empathetic and truly care about helping and solving others problems.
• Never be satisfied with status quo and always think outside the box and come up with creative solutions to challenging problems. Question Everything.
What You Will Get From EventMobi:
• An experience of a life-time working with young, open-minded and a diverse team, who are excited to come to work every day and passionate about what they do and the clients they help.
• An environment that is both fast-paced and fun to work at it.
• A great office right across from University of Toronto with beautiful views of downtown and meters away from Kensington Market, Chinatown and Baldwin St. where good food and beautiful parks are only steps away.
• Fancy espresso machines, Ping-Pong, Xbox & Kinect when you have too much energy and a nap-room when you are tired.
• Commitment to healthy employee life style, weekly boot-camps along with a stationary-bike & a treadmill hooked-up to standup desks at the office ! Who says staying fit is hard :)
• Free breakfast and 'healthy' snacks with random yogurt days, juice days, fruit & veggie days, bagel days but we also love our cake and ice-cream days!
• Subsidized healthcare plans with dental, vision, drug coverage.
• Competitive salary and lots of perks from attending conferences to annual incentive trips (this year we all went to Costa Rica!)
• The ability to try new things, fail and learn, and be as creative you can be.
• But most importantly EventMobi is a place where you will be encouraged to learn everyday in order to enhance your skillset and expertise and grow as a professional in your field.
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