American Society for Clinical Pathology/Chicago, IL
Overview:
The Social Media Community Manager at the American Society for Clinical Pathology develops and implements a comprehensive social media strategy that will strengthen the ASCP brand by building broader and deeper engagement with key audiences including: ASCP members, potential members/customers, other pathology and laboratory organizations and the public. He/she creates, writes, and manages content for ASCP social media activities, monitors and evaluates our online presence and advises leadership on the effective use of social media for promoting the Society.
The Social Media Manager role is a highly interactive, full time role at our downtown Chicago office. To qualify for this role, candidates must meet the qualifications stated below and must also reside in the Chicagoland area (or be able to relocate to this area without financial assistance).
About ASCP~~
Our society offers a generous salary and benefits package, including comprehensive medical, dental & vision plans and various other voluntary benefit plans. Competitive paid leave & flexible work/life programs. We have an excellent employer-paid annuity plan, and much more.
Our organization provides certifications, continuing education, publications, legislative advocacy and valuable memberships for pathologists and medical laboratory professionals.
Our staff mission is to be of service to our members, the public, and our colleagues. We do this by working with our core values: collaboration, ethics, innovation and respect.
We encourage you to learn more about the ASCP at our website - ascp.org
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Job Duties:
-Assume responsibility for all content on www.ascp.org and leverage the content to maximize value to ASCP members and users.
-Develop, execute, monitor, and grow online ASCP community sites by creating special interest groups by sub specialty, geography, scope of practice. Requires previous experience in this area and is a main component of this position.
-Develop and execute a social media strategy across ASCP that enhances the brand, increases visibility and deepens relationships with key audiences. Acquire new connections and followers; Engages and retains existing fans and followers.
-Manage existing ASCP presence on www.ascp.org, YouTube, Facebook, Twitter, and LinkedIn.
-Evaluate new platforms and make recommendations on our presence, watch trends and evangelize the benefits to the entire Society.
-Determine appropriate digital content to be posted, secure rights and approvals, as needed.
-Work aggressively to cross-promote and maximize engagement with key audiences.
-Consult with, train, coach, and support partner departments to enable them to be effective in social media and achieve their goals.
-Build relationships with appropriate social media influencers. Optimize social media for search engine visibility.
-Monitor all social media content and moderate discussions and trends via real-time reporting, and identify ways for ASCP to leverage current topics of interest to a higher degree. Track success metrics for ASCP's presence on all platforms.
-Provide regular reports on engagement metrics, making recommendations, as needed.
-Closely monitor competitive presence, as well as best-in-class social media presences.
-Create and implement social media guidelines and standards
-Develops outreach plans and manages relationships with social influencers
-Prepares monthly reports to update marketing and communications staff on efficacy and impact; Analyzes content and translates anecdotal or qualitative data into recommendations and plans for revising social media content.
-Optimizes social media for search engine visibility; Includes most relevant meta-data such as hashtags, geolocation, current shorthand, tags, and descriptions for a variety of media types.
-Trains and mentors students and volunteers to create blogs and video content.
-Manage web writer/content administrator.
Required Education & Experience:
-At least four years of online marketing experience, that includes two years of social media experience, required.
-Experience at successfully growing online communities, writing engaging and effective content and keeping a "following" required.
-Analytical skills to measure social media impact.
Competencies
-Excellent writer with strong editing skills. Demonstrated history of writing compelling headlines, tweets, posts for web, social channels, and online community.
-Proficiency working with popular social media platforms such as Facebook, Twitter, LinkedIN, Flickr, WordPress and YouTube. Demonstrated proficiency with Hootsuite, Tweetdeck or other management tools. Ability to learn new platforms and teach others required.
-Successful experience working with numbers, metrics and analysis required.
-Ability to prioritize multiple tasks and follow-through with minimal supervision required.
-Ability to work independently to accomplish goals and use good independent decision making skills required. Excellent and creative problem solving skills required.
-Superior interpersonal communication (verbal and written) skills with ability to work collaboratively with internal and external stakeholders required.
-High degree of independent thinking, self-confidence, business maturity and diplomacy, initiative-taking and commitment to quality required.
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