Radware inc./Mahwah, NJ
Social Media Manager– Job Specification
Company Overview:
Radware (NASDAQ: RDWR), is a global leader of application delivery and application security solutions for virtual and cloud data centers. Its award-winning solutions portfolio delivers full resilience for business-critical applications, maximum IT efficiency, and complete business agility. Radware's solutions empower more than 10,000 enterprise and carrier customers worldwide to adapt to market challenges quickly, maintain business continuity and achieve maximum productivity while keeping costs down. For more information, please visit www.radware.com.
Radware encourages you to join our community and follow us on LinkedIn, Radware Blog, Twitter, YouTube and the Radware Connect app for iPhone®.________________________________________
Position Summary:
The Social Media Manager leads and executes the company's day-to-day immersion in the social networking realm. This includes, but not limited to Twitter, LinkedIn, YouTube, Google+. This is a centralized role reporting into the overall, corporate marketing organization. The position also has interaction with multiple levels and departments within the company.
In this capacity, he/she has hands-on responsibility for successfully increasing the company's visibility, influence, and interaction with its target market through diverse, social media outlets. The right individual should have a personal passion for the medium and eagerness to bring new ideas/tactics designed to take the program to the next level.
Primary Responsibilities:
– Develop a cohesive, social media program designed to stimulate traffic, generate buzz, increase brand awareness, and help grow organic search rankings.
– Create compelling content and cultivate conversations that resonate with tiered audiences to: deepen presence and engagement; promote company spokespeople as “go-to†commentators with media & bloggers; and enhance product/service preference vis-à -vis competitors.
– Solicit, mentor and manage individual contributor participation across various channels.
– Assist in monitoring discussion boards and forums
– Establish a content curation strategy and process to harvest relatable, high-quality original and third- party content.
– Coordinate program execution with other disciplines including SEM/SEO/traditional advertising/PR/specific campaigns/etc. as required.
– Propose additional strategies and outlets to continuously evolve the program and keep it fresh; implement upon acceptance.
– Assess the effectiveness of all social media efforts via tracking, analyzing and presenting meaningful measurements for both marketing and non-marketing audiences.
– Work with third-party vendors and PR agency in executing social media campaigns
– Stay up to date on new social media trends, tools and best practices.
Minimum Qualifications:
– 5-7 years of professional social media experience internal to a mid- to large-size company in the business-to-business (B2B) segment preferably in the high-tech or telecom industries.
– BA/BS in Marketing, Digital Marketing, Communications or related field of study.
– Proven experience in conceiving and implementing social media programs including: Twitter, LinkedIn, YouTube, corporate blogs, Google+, and other online communities.
– Excellent written and digital communications skills; adept at audience engagement and tone setting.
– Proficient with social media publishing platforms, monitoring & aggregation techniques, SEO linking, and analytics.
– Be able to interact successfully at all levels of the company, serve as an internal social media champion, and thrive under deadline-driven challenges.
– Particular preference may be given to candidates with high-tech journalism/PR and social media backgrounds.
– International experience, working with or within other nationalities/countries a plus.
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