SuccessFactors/London, United Kingdom (London)
$1,000 Referral Reward
About the role
We're looking for passionate, driven people who want to join with us in defining the next generation of how people work. Successful “SuccessFactors†employees think big, are ambitious, and have a true passion for the importance of human capital management and how to improve organisation productivity. Our Marketing Manager, reporting to the Marketing Director, EMEA, will extend SuccessFactors' market penetration by leading the strategy and execution of campaigns and pipeline development against SuccessFactors' target and sweet spot target customers and prospects. This is a great opportunity to work with technology that transforms businesses and grow with SuccessFactors.
Responsibilities
- Develop and execute a targeted UK&I marketing plan to bring together corporate programs and regional opportunities via activities such as integrated campaigns, field events, executive programs, customer retention/loyalty programmes, tradeshows, social media, customer references, PR, and industry associations
- Implement and measure targeted campaigns to generate response and to build awareness of SuccessFactors Business Execution Software to strategic Line-of-Business (LOB) executives, such as Finance, IT, Strategy, Operations in addition to HR
- Analyse and recommend pipeline building programs and activities that map to the attributes and account types of each unique sales territory
- Manage in-house and external resources to deliver effective campaigns
- Capture, measure and analyse relevant data across lead generation activities and programs to evaluate effectiveness and ROI
- Manage live events including participation at exhibitions, customer user groups, industry conferences, new business events and webinars
- Develop team's ability to proactively analyse sales pipeline and consultatively suggest potential marketing approaches to grow and accelerate revenue generation
- Work with sales, product marketing, corporate marketing, global regional teams, partners, alliances, creative services and/or agencies in the development and execution of field marketing plans
- Work with SAP Market Units (regions), lines of business in both sales and marketing and develop and execute on joint field marketing plans
- Build and maintain strong rapport and ongoing communications with Sales Leadership, Regional Sales Managers and the broader Marketing organization
Required Skills and Knowledge
- 7+ years of relevant technology marketing experience with a mix of enterprise and small, medium business experience working in both a direct and indirect go to market model. Working in Cloud/SaaS technology a plus, working in matrix environments a plus
- Strong presentation and organisational skills
- Creative flair mixed with ability to communicate SuccessFactors' message to a business audience
- Excellent grasp of multiple marketing disciplines (events, advertising, direct and on-line marketing, partner and alliance marketing, PR, telemarketing etc.)
- Multi-tasking is essential, ability to handle multiple assignments under tight deadlines, often simultaneously, running on-line and off-line campaigns, tradeshows and events across the UK territory and vertical markets
- Experience with PR, analyst relations and proven ability to leverage social media for business
- Ability to work in a team-oriented environment with both local and remote colleagues
- Must be ‘hands on' with marketing activities
- Experience building strong working relationships and trust with Sales
- Experience with CRM systems and database management (SalesForce), Content Management Systems (managing local web pages), email campaign management - and how to integrate campaigns and generate effective performance reports
- Excellent English written and verbal communication skills with superb attention to detail, as well as excellent problem-solving and decision-making skill
- Eligible to live and work in Europe
Traits/Behaviours/Style
- Creative lateral thinking
- Competitive
- Celebrates Achievement/ Praise/ Recognition
- Straight Forward
- High Energy
- High Emotional Intelligence
- Strong Integrity
Company Core Values:
- Respect for the individual. No Jerks.
- Passion. Get a rush from what we do.
- Customer Success. Making heroes of our customers through results.
- Kaizen! Continuous improvement.
- Take Calculated Risks. Make mistakes, learn from them.
- Meritocracy. Pay for performance.
- Support. We don't leave our wounded behind.
- Get it Done. Do whatever it (legally) takes.
- Transparency. Brutally honest communication.
- Measurable Results.
SuccessFactors, an SAP Company, is the global leader in Business Execution Software Solutions. Our Execution Suite (BizX), which is delivered through the cloud (Software-as-a-Service), improves business alignment, team execution and people performance to drive results for companies of all sizes. Across 168 countries and 35 languages, more than 15 million users in 3,500 companies leverage SuccessFactors every day.
BizX bridges the gap between strategy, execution and results, by allowing each person in an organization to execute against their goals better and faster. SuccessFactors helps companies increase productivity, improve performance, attract & retain top talent, and make best use of people, by delivering robust business insights, analytics and improved collaboration, communication and learning.
Our Mission: we strive to change the world by making every company we work with a more meritocratic place to work, where promotion and pay is based on performance and not politics. In this way, we are working to increase the execution of every company we work with by 50%.
Are you ready? You're in for an exciting ride. SuccessFactors is known for its innovation, extraordinary leadership, and high-energy culture. Our talent around the world is all passionately focused on revolutionizing the future of work, and we hire high-performing people that want to make a difference.
Our commitment to our employees is to provide opportunity for personal and professional growth, recognition for real impact, and meaningful rewards for delivering amazing results! Employees truly are the heart of our success!
We expect all our talent to be leaders – no matter your role. We challenge ourselves and each other to swing big and take risks every day. We move fast, but we care about how we work with each other. It's one of our core values – “No Jerks!â€
Requisition ID: 23056
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