Acrodex/Edmonton, AB, Canada
Our clients expect the best and that is what we are looking for, so if you are that high quality individual who is professional in all aspects of your work, then Acrodex is interested in talking to you about joining our team of information technology professionals. You will be supported by an outstanding group of like-minded technology and business professionals who are known for their reputation, commitment to quality, delivery and uncompromised customer service. This is the reason why our clients rely on us as trusted advisors and it is through our client's recommendations that new business opportunities arise.
About the Company
Acrodex is a full spectrum, enterprise-wide technology solutions provider that has been in the IT business since 1984. We deliver end-to-end solutions: application innovations, systems integration services, hardware and software, and managed services including computer facilities management, application management and life cycle management services. With over 500 employees we deliver quality service from our office locations in Edmonton, Calgary, Toronto, Vancouver, Regina, Winnipeg and Fort McMurray. We offer a full benefits program which includes Life Insurance, Accidental Death and Dismemberment, Short and Long Term Disability, Extended HealthCare (including a Vision Care program), and Dental care.
General Accountability:
Reporting to the Vice President, Sales (National) will develop corporate marketing and external communications strategies in support of Acrodex corporate goals and objectives, and implement programs and tactics to execute on these national strategies.
This includes managing a team of marketing, specialists in marketing plan development, execution and follow-up for both corporate and program-related services and events design, development and executing external communication strategies
Specific Accountabilities:
1. Conduct marketing research designed to identify and differentiate existing and potential market segment opportunities
2. Initiate and develop strategic marketing plans enabling Acrodex to penetrate new markets and to maximize existing opportunities.
3. Work with key third party partners to understand their marketing strategy and determine where marketing activities and collateral can be jointly leveraged.
4. Support sales staff in assigned project based work, which may include:
      a. Correspondence to prospects and client
      b. Coordination of development of marketing pieces for print and web-based solutions
      c. Preparation of sales proposals
5. Develop, execute and administer external communication strategy including establishing corporate branding and messaging, and promoting a positive awareness of Acrodex externally.
6. Develop and manage a Corporate Social Responsibility plan.
7. Develop, execute and administer a yearly marketing, external communications plan and budget for each.
8. Consult with customers and work with client managers to determine product needs in the marketplace.
9. Specify market requirements for existing and potential services and solutions, in designated key portfolios, through market research and on-going customer consultation
10. Ensure that the delivery and vendor management organizations have the direction they need to make strategic decisions regarding resource investment, capabilities, partnerships, certifications and product development, for each key portfolio
11. Develop and implement a company-wide go-to-market plan, work closely with Sales to develop targeted marketing campaigns, and effective sales strategies, which are national in scope with regional considerations.
12. Promote Acrodex's vision and values.
Qualifications (Education/Experience/Skills & Abilities)
1. Post secondary degree or diploma in marketing and/or communication/journalism with a minimum of 5-7 years marketing, communications and product management experience or an equivalent combination of education and experience
2. Experience in the Information Technology (private sector) industry would be an asset.
3. Project management skills including the ability to take ownership and accountability of work.
4. A proactive and highly organized approach with an ability to motivate, persuade and deal with all levels in the company and externally.
5. Strong analytical, presentation and communication skills.
Should you have interest and are qualified for this exciting position, please submit your covering letter and ResumeÂ
We thank you for your interest in this opportunity however, only applicants short-listed for interview will be contacted.
Employment Type: Permanent
Other Pay Info: To be negotiated
Note: Applicants must be eligible to work in the specified location. No sponsorship is available unless noted in the description above.
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