Resonate/New York, NY
Account Manager
New York, NY
We are seeking a highly-talented Account Manager who will help manage our continually growing business in the Brand space. The ideal candidate is someone who thrives amidst the challenges of a fast-paced, start-up environment and possesses a natural bent towards innovative thinking. If you are an engaged team-player, we want to hear from you.
Key Responsibilities
• Understand business needs of customers both external (primary) and internal to the organization. Consult with clients on relevant and attainable solutions to achieve their desired goals.
• Manage relationships with multiple clients in extreme detail before/during/after campaigns and coordinate all elements to ensure the campaign is executed per their expectations.
• Become fully skilled in Resonate's survey data and proprietary targeting data platform (RTP) in order to develop relevant consumer profiles for efficient media targeting.
• Develop digital media strategies based on the Resonate defined target audience and implement campaigns most ideally suited for the client goal and target audience.
• Compile and deliver consistent online ad campaign performance reports with a keen ability to analyze and extract insights that can be presented to the customer.
• Work across internal teams to facilitate customer requests (sales, sales operations, research, ad operations, product management, development); serve as key customer champion inside the entire organization.
• Think strategically regarding client needs and be solution-oriented to help them achieve their goals.
• Creative thinker and problem solver who can come up with unique solutions, both internally and externally, in a timely fashion.
Qualifications & Experience Requirements
• 3+ years of direct client interaction, often with senior level executives, presenting data and reports with confidence and in-depth analysis.
• 3+ years with intimate knowledge of the workings of the online advertising industry (knowledge of key terms, how the industry is structured, understanding of ad serving platforms, exchanges, DSPs, audience buying, media planning/buying experience, etc.).
• 3+ years of experience with advanced Microsoft Excel functionality (pivot tables, vlookups, logic statements, macro functionality, charts/graphs, etc.).
• Must be able to maintain a “Big Picture†perspective, both internally and externally.
• Ability to work independently and in a team to develop innovative solutions.
• Must have a basic understanding of pixel tracking and digital analytics.
• Strong communication and collaboration skills.
• Must have entrepreneurial spirit and drive and thrive in a fast-paced environment.
• Ability to manage many deadline-driven tasks to a schedule to ensure customers receive key deliverables on time.
Desired Qualifications & Experience
• Agency background a BIG plus, digital agency even better.
• Digital media planning and buying is critical.
• Working knowledge of ad serving and digital measurement systems and demand side platform data is a BIG plus.
• DoubleClick, Atlas, MediaMind, MediaPlex, Google Analytics, etc.
• RTB buying, 3rd party data segment targeting providers.
• Brand/product marketing background a plus (assistant brand/product manager, etc.).
• Familiarity with online ad effectiveness studies (purpose, structure, output).
• Familiarity with syndicated 3rd party measurement data providers such as comScore, Nielsen, etc.
• Understanding of direct response or return-on-investment goals.
• Experience with social and search offerings.
Educational Requirements
• BS, BA
• MBA is a plus
More Information:
This position will be based out of Resonate's New York City office, with visitation to the Reston, VA headquarters on a frequent basis, especially at the start of hire.
Find out more about our story at www.resonateinsights.com.
Resonate offers a competitive compensation and benefits package.
To apply please send cover letter and resume using the apply button below.
About Resonate:
Resonate enables advertisers to reach audiences based on the nuances in consumers' belief systems and values. Our proprietary platform allows marketers to build rich consumer profiles to power online advertising campaigns, and gain actionable consumer insights before, during, and after execution. Resonate's insights power the campaign performance of leading brand and political advertisers. Resonate powers the campaign performance of leading brand and political advertisers.
Resonate, recently voted one of America's Most Promising Companies by Forbes Magazine, has pioneered a completely new way to identify and reach highly-targeted audiences online. Resonate has transformed audience targeting into a game-changing advantage. The company is headquartered in Reston, VA, with offices in Chicago, Los Angeles, New York City, and Washington, D.C. Be a part of the team that changes the industry!
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