Synectics/Peoria, IL
Summary:
Support the analytic needs of Client business units by analysing web traffic using Google Analytics to produce reports with analysis.
Create holistic dashboards by pulling data from different data sources and websites.
Collaborate with external partners such as agencies to assist with data collection and reporting.
Gather core insights from the data to suggest fundamental improvements to the site experience & optimization of campaigns (including PPC, SEO, social, email, banners, print, etc.)
Work with website development teams to identify gaps in the data capture strategy and collaboratively implement enhancements.
Partner with business units and outside the company to ensure that best practices in metrics are being incorporated into the websites and reports.
Manage data pulls of varying size and complexity on aggressive timelines
Strong attention to detail, accuracy, accountability and deadlines, with excellent organizational, time-management, multi-tasking and project management capabilities SKILLS:
Team/Leadership Skills:
Excellent communication skills and ability to interact with all levels of end users and technical resources.
Works effectively both independently and as a member of a cross functional team.
Uses sound judgment to identify issues and escalates when appropriate
Contribute to improvements in processes (technical or business) used by analysts.
Drives focused decisions within specific areas and is a key contributor to decisions beyond specific scope of role.
Ability to identify key needs or gaps and provide leadership to close those gaps.
Resolves disagreements and conflicts constructively, knows when to involve others.
Learns from mistakes, takes action to apply the learnings and provides peer and team wide feedback for those in immediate area of focus.
Identifies and communicates specific personal growth goals for self.
Technical/Functional Skills:
Understands relevant technology applications in their area.
Uses strong analytical skills to provide insights, solutions and recommendations to business units and upper management.
Handles multiple tasks, Switches priorities and focuses as needed.
Exhibits high degree of pro-activeness in analysing customer behavior using available data to influence changes on the website.
Understands the complex web ecosystems and best practices and applies this knowledge to their work.
Collaborates on creation of project plan and tasks for the team.
Education/Experience:
Web or Computer related four year College or University Degree
At least three to four years of working with standard web analysis tools: Google Analytics, Omniture, WebTrends, CoreMetrics etc.
Three to five years of experience using the Microsoft Office suite with expert Excel knowledge (eg complex calculations, pivot tables).
Experience with web analytics implementation:
Three to five years of business analysis experience in large size companies with multiple functions/business units preferred
Gather core insights from the data to suggest fundamental improvements to the site experience and optimization of campaigns (including PPC, SEO, social, email, banners, print, etc.)
Candidates need to have 1-2 years solid Google analytics experience preferably with a large company. Internship experience will not be accepted as experience, has to be working experience.
Really looking for web analysis as well.
Candidates also need to have significant experience with Microsoft Excel
Preferred, but not required:
Three to five years of business analysis experience in large size companies with multiple functions/business units preferred
Experience with Web Content Management Systems like Adobe CQ (AEM) and WebSphere
SQL experience
SAS experience
Tableau experience
Experience with SEM (Search Engine Marketing)/PPC (Pay Per Click) and SEO (Search Engine Optimization) and a minimum one year experience measuring the success of SEM/PPC and SEO campaigns/efforts.
Two to three years project management skills and working in a fast paced environment.
Employment Type: Contract
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