The Royak Group Inc./Duluth, GA
Position Summary
As a member of Company's marketing team, the Public Relations Manager will cultivate and drive PR and corporate communications activities in support of the company's strategic plan. The Public Relations Manager will collaborate with internal and external constituents to elevate the company's industry profile, improve its perception as a thought leader, and increase sales of our products in support of the company's business objectives.
Key Duties:
Serve as the company's functional leader for media and analyst relations, set a strategic direction for the program, and lead the implementation of the strategy
Create an annual media & analyst relations plan that aligns to business goals
Identify and build nurture relationships with key influential journalists, bloggers, analysts and key influencers
Help develop messaging to analysts that differentiates the Company
Set measurable program goals, analyze, and report on progress
Develop and execute the corporate communications strategy
Create and manage a content calendar aligning external content with Company's product roadmap and thought leadership activities
Author compelling content including press releases, blog posts, and social media posts that align with Company's POV
Amplify Company's voice through award and speaking opportunities
Develop a list of key industry award opportunities, build relationships with the event organizers, and draft and complete competitive submissions
Develop a regular cadence of speaking opportunities and manage deliverables associated with these opportunities by engaging Concurrent spokespersons and customers, identifying appropriate panels, keynotes, and industry events for participation
Promote Company's technology vision through thought leadership activities
Develop thought leadership content such as byline articles, technology papers, and white papers and obtain coverage in key industry publications
Identify and organize technology interviews to promote Company's position as a thought leader
Stay current on relevant industry research, market trends, and competitive messaging to provide sales and marketing with actionable intelligence that can help increase sales effectiveness
Keep marketing, product marketing, and sales abreast of industry trends and competitive news
Understand analyst attitudes/sensibilities in order to better influence their opinions and garner their support
Education & Experience Requirements:
Bachelor's degree in marketing, journalism, English, business or related field
At least 4 years of related industry analyst experience with a successful track record in building corporate programs and creating and delivering effective communications
Relationship with key media across the cable and telecom industries
Experience working with relatively technical topic materials
Excellent writing and communication skills
Attention to detail, with an ability to manage projects to a fixed deadline
Organization, time management, and creative problem solving skills
Ability to interact with senior level executives to provide regular updates on the PR strategy and progress
Excellent sense of accountability and professional judgment
Employment Type: Permanent
Work Hours: Full Time
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