Job Summary
Company Name : Shruth and Smith Holdings
Locations : Bengaluru / Bangalore
Experience : 1 - 6 years
Keywords / Skills : digital marketing, content writers, social media, SEO, SEM, Media campaigna USA
Function : • IT • Sales/ Business Development
Role : • Business Development Executive • Other Sales - DIGITAL MARKETING EXECUTIVE
Industry : IT/ Computers - Software
Posted On : 3rd Feb 2015
Job Ref code : RA&IS-USUK-FEB15
Job Description
We have an immediate Opportunity for,
Digital Marketing Exec (SEO / SEM) and
Content and Social Media Exectives -with one of Our leading IT client in Bangalore.
The JD is as below.If the Opportunity interests You Kindly send us Your Update Profile along with the CTC details immediately to sunil "at the rate" shruthandsmith.co.in or reach us at 9739224041.
Please note : its a 3 PM to Night 1 AM Shift Job
1. Position: Digital Marketing Exec (SEO / SEM)
Reporting to: Lead – Content Marketing
The Job:
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Create visibility for branding of the Organisation and generate leads for its products and services from the right target markets and segments through digital marketing techniques
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Implement appropriate SEO strategies (on page and off page) to drive relevant organic traffic to Organisations websites, and device measures to convert them to conversations and leads
- Implement inorganic lead generation campaigns through content marketing through a variety of channels, and driving appropriate traffic to landing pages / websites
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Consistently meet targets with respect to lead generation and brand visibility goals
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Work closely with rest of the content marketing team to achieve team goals in an integrated manner
The Person:
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Smart, tech savvy, digital marketing executive with 2+ years of hands on experience in Search Engine Optimization and Search Marketing in B2B or B2C environments
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Any Bachelor’s degree with consistently good academic record; Ideally should be certified by Google, or by other reputed Digital Marketing training providers
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Must have carried out multiple SEO / SEM campaigns targeted at USA geography, with proven results
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Should be well versed with all aspects of SEO (keyword research, on-page optimization, off page activities like link building, directory submissions, blog promotion, article submission, social book marking etc.)
- Should be well versed with Webmaster Tools (Google and Bing) and Google Analytics; Must have basic hands on experience to make technical changes to websites for requirements like URL optimization or configuring tracking on GA / GWT
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Should be well versed with Google Adwords, with experience in search and display advertising. Must demonstrate savviness in learning the new features that are frequently introduced by Google; Experience with Bing advertising will be an added advantage;
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Experience with affiliate networks or third party ad networks will be an added advantage
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Good communication skills
2. Position: Content and Social Media Exec
Reporting to: Lead – Content Marketing
The Job:
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Create compelling new media content (blogs, articles, white papers etc.) and promote them through social media channels to engage with prospective customers and convert them to leads
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Create a content calendar for Organisation (by topic, month) for various types of content
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Discuss with appropriate stakeholders inside the Organisation, as well as research to gather inputs for creating content;
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Convert inputs in to compelling stories / articles
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Promote the content through channels like company website / blogs as well as through third party sites (free, and paid services where economically feasible)
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Set up social media pages for the Organisation.
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Leverage social media channels to promote fresh content created; This will include posting on popular social media channels (FB, Twitter, LinkedIn) as well as relevant social media book marking sites
- Track visitors and engagement with posts and articles; Engage with visitors systematically to create awareness about Organisation and generate business conversations;
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Analyze (using appropriate tools) and report on key metric of content engagement and conversion across various channels
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Work closely with SEO / SEM Exec to achieve an integrated approach
The Person:
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Experienced content writer (B2B, Technology product / services) for marketing communication with 2-3 years of experience in creating compelling content;. Experience in digital agencies catering to technology sector is also fine. Any Bachelor’s Degree with flair for technical and marketing article writing, coupled with social media experience
- Must be well versed with social media tools and technologies and must have hands on experience in using them to engage with prospects; Experience in social media analytics would be a plus;
- Must demonstrate good understanding of Information Technology
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Excellent written communication skills
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Ability to understand complex technology products / value propositions and capture that in to compelling marketing content
- Quick learner, always on the lookout for new ideas
Regards
Sunil
9739224041
Company Profile
SHRUTH And SMITH HOLDINGS is a fast growing HR solutions company in India, located in the Silicon Valley Bangalore,with specialized service offerings in Recruitment Solutions, Staffing Services, Training and Skill Development, Executive Search, and Training and Project based RPO hiring.We provide Quality HR services across India to various Organizations, including leading MNCs and large Indian firms across industries. Recruiting and retaining the right talent is critical to the stability and success of any organization. – SHRUTH AND SMITH's vision is to be a leading player in the Human Capital industry in the emerging markets across the Globe. - SERVICE OFFERINGS : Recruitment Solutions. Full Time Hiring & Contract & Contract to Hire Hiring. Talent Acquisition. Turnkey Projects. Project based Recruitment (Training &Development). Temporary Staffing Services. Recruitment Process Outsourcing(RPO). Backend Process Management. INDUSTRY VERTICALS IT & ITES. Hospitality & Health Care. Consumer Services &Telecom. Banking, Financial & Insurance (BFSI). Educational Sector. Engineering R&D & Manufacturing Sector www.shruthandsmithholdings.com HR CONSULTING, STAFFING SERVICES, TRAINING, RPO
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