Company Profile
Guinness Nigeria Plc – Diageo is the world’s leading premium drinks business with an outstanding collection of international brands across spirits, wine and beer. Our global priority brand portfolio consists of Smirnoff, Johnnie Walker, Guinness, Baileys, J&B, Captain Morgan, Tanqueray and many more.
Diageo trades in approximately 180 markets and employs over 25,000 talented people around the world. With offices in 80 countries, we also have manufacturing facilities across the globe including Great Britain, Ireland, United States, Canada, Spain, Italy, Africa, Latin America, Australia, India and the Caribbean.
Our great range of brands and geographic spread means that people can celebrate with our products at every occasion no matter where they are in the world. This is why ‘celebrating life every day, everywhere’ is at the core of what we do.
Job Title: Customer Marketing Manager – Mainstream Spirits
Role and Accountability
Contribute to the Spirits category JUBP process (Category strategy, Trade strategy, GAME Plan, Sales unit plan, sales driver activation plan etc.)
Input to Mainstream Spirits Category S&OP volume planning
Ensuring activity plan are sufficient to deliver on company’s objectives and RTM is fully capable of delivering on activities requirements. Partner with the field regional sales team are fully supported for brilliant execution
Support and partner with the Regional Sales Managers, Key Account Manager in strategy formulation and ensuring brilliant execution
Lead the design & execution choices of Category BTL Activities including by channel customization
Accountable for end-to-end execution of category BTL activities including ongoing tracking and evaluation
Ensure Category A&P BTL budget effectiveness, activity tracking and M&E process for all spirit CM lead activities
Design choices for sales force toolkit (sales & trade briefs, sales aids, POS, selling tools etc)
Guides brand teams on strategic decisions via analysis and insights
Ensure RTM is fully capable of delivering on activity requirements and intervene where required
Stakeholder Management: Manage relevant communications and implementation updates to sales and marketing team.
Leadership Responsibilities
Be Authentic – Role models Diageo values and demonstrates integrity and trust
Find Solutions – Creates possibilities for future success
Manage People for success – Drives the People development agenda
Consistently Deliver Great performance – Demonstrates brilliant execution
Functional Capability
Category Knowledge Capability.
Insight Based Activity Design by Channel.
A&P Effectiveness and Stewardship.
Customer Profitability.
Activity Management & Sufficiency.
Coaching.
Leadership Development.
Qualifications and Experience Required
Graduate with 3-4 years commercial expertise gained across Customer Marketing, Field Sales and/or Consumer Marketing. Minimum 2 years spend in field sales role is essential.
A good understanding and strong capability to coach others on customer marketing fundamentals & BTL process.
A good understanding of all Diageo Way of Selling Capabilities and tools. Strong capability and able to coach others in Insights, Sales Drivers, Outlet Segmentation and Managing Relationships
Strong communication skills –written and verbal
Great People Skills
Barriers to Success in Role
Being out of touch with trade, shopper/consumer and field sales due to too much time spent in the office
Inability to collaborate effectively with the category teams and field sales.
Inability to generate insights and translate them into specific actions
Loss of personal integrity.
Inability to properly identify risks, and plan mitigation steps.
Job Title: HR Administrator – Mainstream Spirits
Role and Accountability
Role model the HR Model and “push” HR queries to the appropriate channels. Provide training and occasional support to employees and line managers on the new HR systems, processes and embeds the new roles and responsibilities. Important to act as a trainer and not as a doer of transactional activities for Line Managers or HR BPs.
Takes ownership for and resolves any complex, market specific queries referred to them that require either detailed market knowledge or a face to face intervention.
Responsible for the delivery of the following:
Employee On- boarding – ensuring that all documentation for new hires has been satisfactorily completed and captured.
Benefit enrolment – ensure that all new hire’s have been enrolled in the appropriate benefit programmes.
Reporting – maintain contact with local vendors / government agencies to receive and administer reports or statutory documentation.
Employee Correspondence – Prints and distributes letters and other correspondence developed in first point SSC but requiring local printing.
Employee file Management – own the creation of and on-going maintenance of locally held hard copy employee files and maintenance of soft copy files in the document management system.
Payroll (where appropriate) – provide Workday reports to Payroll and coordinate non Workday payroll data (e.g. Overtime) to provide to Payroll.
Market HR Reporting – Runs market or business unit reports from Workday (Eg Headcount, Absence) and provides to HRBP / HRD for business performance meetings.
Exits: Local or face to face support to Line managers or HRBPs for Exit processes (e.g. collection of equipment etc.)
Local Non Workday related Employee Lifecycle processes – There will be market specific processes that are not completed in Workday, these will vary by market. The in-market first point team will be expected to deliver these.
Works seamlessly with the first point Africa SSC to ensure consistency of service to HR, Employees and Line managers.
Embed continuous improvement as the way we do things – personally championing and role modelling innovation and simplification ideas, and encouraging and demanding them from others.
Works directly with customer groups when there are any service issues or complaints which need to be resolved, representing first point to find the best solution and implementing longer term prevention with pace and responsiveness
Provide proactive input and advice to support the business in ad-hoc projects including the implementation of organisational restructures and other annual projects.
Partners skillfully with first point Africa SSC, Reward, Payroll and IA to ensure great end to end HR experience for customers.
Leadership Responsibilities
Work in close partnership with the market HRBP’s to influence the customer service experience.
Drive a process improvement and simplification agenda for Employee Lifecycle processes.
Qualifications and Experience Required
Tertiary qualification in a relevant field or equivalent experience
Proven track record of HR capability and experience in a large multinational organisation
Performance driven mind-set that delivers on agreed outcomes at pace – Instinct for delivering, and inspiring others to deliver.
Resilience and confidence in a dynamic and at times ambiguous environment.
Can see both the minute detail as well as the bigger picture when needed.
Ability to find solutions and tackle barriers.
Aptitude for technology with the ability to manipulate and manage systems to deliver insights.
A thorough understanding of local HR policies, procedures and practices and their application.
A full understanding of how processes, data and systems interrelate
Job Title: Key Accounts Executives – Mainstream Spirits
Role and Accountability
Customer Strategy and Business Plan
Execute the customer strategic business plan for his respective categories.
Drive the implementation of the agreed joint customer business plan for his respective categories.
Works in close collaboration with the sales Manager for the category input, and with Trade marketing for the banner/channel plan
Execute optimal integrated promo plan (incl. selling the plan @ the customer) and manage promo investments
Manages customer promo investment at his customer
Manage the customer P&L for his respective categories
Provide clear Key Account’s objectives and deliverables for the field team
Deliver the agreed plan, follow-up achievement of counterparts set in the agreement
Negotiation
Drive the deal with the Customer by ensuring that negotiated the trade terms, trade funding, and counterparts according to the DBN strategy on his brands.
Manages overall levels of Customer Investments for his brands.
Monitors Customer Performance by tracking customer contribution and market share DBN Mainstream Spirits brands.
Plays active ambassador role
Acts as active ambassador of Diageo at the customer level.
Participates actively in with meetings with Key Accounts, looking at the best solution for the business.
Leadership Responsibilities
Be Authentic – Role models Diageo values and demonstrates integrity and trust
Find Solutions – Creates possibilities for future success
Manage People for success – Drives the People development agenda
Consistently Deliver Great performance – Demonstrates brilliant execution
Grow self
Functional Capability
Relationship Management
Identifying Sales Drivers
Commercial Planning
Outlets Classification
Trade Strategy
Insights generation
Qualifications and Experience Required
Graduate with minimum 2 years commercial expertise gained across Sales/Consumer Marketing or Sales Management
Good communication skills – written and verbal
Good IT skills
Good inter personal skills
Geographically mobile.
Experienced driver with valid license
Barriers to Success in Role
Inability to spend time on shopping floors and with purchasing officers of the modern trade chains/outlets (essential to stay in touch with the market and the competition).
Job Title: Brand Manager USL Portfolio
Role and Accountability
Leads team to deliver powerful brand plans across the brand, effectively balancing short and long term performance delivery. Exceptional at identifying critical issues, and balances intuition and data to reach breakthrough solutions and action plans. Engages the entire organization behind one vision.
Accountable for delivery of the F16 annual operating plan. Effective business partner with commercial teams and 3rd party brand owners/ distributors, and develops innovative brand activity that meets the needs of both the brand and key customers/partners that is executed brilliantly.
Ruthless focus on brilliant execution. Drives self and teams to demand world class outputs, and will never settle for second best. Identifies executional problems quickly and implements solutions including those relating to route to market challenges i.e. pricing/value chain, cost of goods.
Support & inspire the rest of the Spirits & RTD Brand Teams and act as a role model for leading through other cross functional teams.
Leadership Responsibilities
Consistently deliver great performance – You are committed to drive positive change in business performance. You are results driven and stop at nothing to ensure you deliver high quality results consistently. You have a positive outlook, channel your energy into finding opportunities and solutions even in times of uncertainty and ambiguity
Find Solutions – With a deep understanding of the business, you are able to use imagination when finding solutions and perusing breakthrough opportunities for the brand/ portfolio. You think in the future, anticipating trends and opportunities but have pace in your ability to translate ideas into scalable, actionable plans that drive change.
Grow Yourself – committed to the development of self and others
Functional Capability
Strategic penetration -Uses analytical skill to quickly identify the key issues and optimal growth drivers. Ensures insights are always at the heart of the plan.
Motivating cross functional teams and agencies -Constantly strives to build great productive relationships by breaking down barriers to performance
Marketing judgement–balances instinct with rational logic to evaluate creative work and is increasingly using technical expertise to just a creative idea.
Commerciality – Demonstrates complete understanding of budgeting, pricing and cost management and bottom line. Fully understands sales team priorities and understands and tracks performance. .
Brilliant Execution – Can manage multiple projects and works to aggressive time scales within budget. Manages project complexity and insists on high implementation standards.
Qualifications and Experience Required
Degree in marketing / business or other related discipline.
Proven and strong Brand and Trade marketing experience (3-4 years)
Developing level capability on all Marketing Functional capabilities as identified in the capabilities above.
Can demonstrate excellent Commercial judgement & acumen.
Is experienced at managing key stakeholders nationally & internationally.
Strong experience of BTL & Experiential strategy development and implementation working with 3rd party agencies.
Budget & cost control management
Job Title: Key Accounts Manager – Mainstream Spirits
Role and Accountability
Plan and implement a Key Account Strategy
Deliver the Mainstream Spirit’s strategy across Key Accounts.
Plan and implement a relationship development plan to provide value
Manage the pipeline of opportunities
Performance/Satisfaction Measurement
Leadership Responsibilities
Demonstrate high integrity and build great relationship with internal and external partners.
Be imaginative in finding solution to issues, anticipating trends and opportunities, and pursuing opportunities for the business.
Act as a positive representative of the company, upholding the company’s reputation.
Demonstrate drive to make a difference to business performance through brilliant execution, thoroughness and high standard in everything you do.
Ability to create focus and clarity for team, with clear communication on on-going activities to provide context.
Grow your capability and experience.
Functional Capability
Identify, build, develop and maintain customer relationships with key accounts or channels.
Direct calls on customers to sell in initiatives such as new brands and packages and marketing promotions.
Resolve customer concerns and issues.
Build and execute sales forecasting and ensure proper execution of pricing, promotional programs and Customer Agreements (CA) or channel pricing.
Ensure in-outlet standards are executed per channel direction
Develop and implement sales incentive promotions.
Execute creative marketing promotions.
Obtain authorization from customer to sell and deliver
Develop and deliver sales presentations.
Communicate market conditions with internal sales force
Qualifications and Experience Required
Graduate caliber
Minimum 5 – 6 years commercial experience in sales or marketing.
Good track record with translating strategy into action.
Excellent IT skills.
Strong presentation skills
Budget management experience;
Influencing and interpersonal skills.
Excellent communication and interpersonal skills
Barriers to Success in Role
Ineffective planning and execution of brand and account activity
Inability to plan and implement strategically.
Loss of personal integrity.
Job Title: Regional Sales Managers – Mainstream Spirits
Role and Accountability
Deliver Annual Operating Plan
Lead trade & customer strategy at the Region to develop customised annual plan to deliver financial and volume targets for priority brands.
Develop and activate annual customer account plans (JUBP) to support the delivery of business goals.
Excellent execution in the implementation of business plans, trade term compliance, cycle activation and category management
Deliver against Sales driver imperatives – QDVP3
Deliver amazing promotional activation experiences in line with Game Plans
Lead and develop the RTM strategy for optimum coverage.
Attract, Develop and Retain Great Talent
Build Business Development Executives’ functional and leadership capability via agreed training programmes, both classroom and In Field
Ensure all team members have a clear understanding of their performance objectives and that processes are in place for development
Build people management capability by engaging in personal growth and development of Business Development Executives.
Measurement
Delivery of NSV, Vol. and TP plan targets via AOP
Deliver marketing plans via Market share data and Brand health scores
Growth of partnerships via JUBP
Development and growth of the team through P4G and Diageo Survey
Controls, compliance and governance via audit reviews
Leadership Responsibilities
Be Authentic
Find Solutions
Manage People for Success
Consistently deliver great performance
Connect to the Diageo Purpose
Grow Yourself
Functional Capability
Managing Relationships: Experienced
Distributor Management: Experienced
Commercial Planning: Developing
Sales Drivers: Experienced
CDOS: Experienced
Trade Strategy: Developing
Qualifications and Experience Required
Graduate with 5-6 years minimum commercial expertise gained across Consumer Marketing and / or Sales Management. A strong track record in Sales at a management level, with experience in at least two areas of Sales. Particularly critical is previous experience of Field Sales or other customer facing roles.
Strong leadership and communication skills –written and verbal
A good understanding of all Diageo Way of Selling Capabilities and tools and how these interact together to deliver brilliant execution in Field Sales. Strong capability and able to coach others in the Execution Standards, Managing Relationships (including negotiation skills), Sales Force Effectiveness, Outlet Segmentation, JBP, JUBP and Targeted Trade Investment. These roles are particularly important in championing the Responsible Drinking agenda through the Field
Previous experience of leading / managing others, delivering results through teams and strong track record as a coach. Experience of change management is particularly advantageous.
Previous exposure to strategy development is valuable. Strong project management skills, commercial and financial capability are important.
Previous experience of working with other parts of Sales and/or other functions is particularly valuable.
Job Title: Brand Manager, Smirnoff Vodka and RTD
Role and Accountability
To take a lead role in the design and implementation of Brand strategies in order to achieve targeted profit, market share and volume objectives on the brand/category
Accountable for delivery of the annual operating plan for the brand
Develop and seamlessly execute the annual brand plans ensuring plans are grounded on deep market and consumer insight and are in-line with Diageo global standards.
Deliver brand strategy & advertising communication founded upon a deep understanding of the consumer to achieve agreed brand health targets.
To deliver robust Measurement and Evaluation for all projects and effectively use search and spin.
Leadership Responsibilities
Consistently deliver great performance – You are committed to drive positive change in business performance. You are results driven and stop at nothing to ensure you deliver high quality results consistently.
You have a positive outlook, channel your energy into finding opportunities and solutions even in times of uncertainty and ambiguity
Find Solutions – With a deep understanding of the business, you are able to use imagination when finding solutions and perusing breakthrough opportunities for the brand/ portfolio.
You think in the future, anticipating trends and opportunities but have pace in your ability to translate ideas into scalable, actionable plans that drive change.
Grow Yourself – committed to the development of self and others
Functional Capability:
Strategic penetration -Uses analytical skill to quickly identify the key issues and optimal growth drivers. Ensures insights are always at the heart of the plan.
Motivating cross functional teams and agencies -Constantly strives to build great productive relationships by breaking down barriers to performance
Marketing judgement-balances instinct with rational logic to evaluate creative work and is increasingly using technical expertise to just a creative idea.
Commerciality – Demonstrates complete understanding of budgeting, pricing and cost management and bottom line. Fully understands sales team priorities and understands and tracks performance. .
Brilliant Execution – Can manage multiple projects and works to aggressive time scales within budget. Manages project complexity and insists on high implementation standards.
Qualifications and Experience Required
Degree in Marketing / Business or other related discipline.
Proven and strong Brand and Trade marketing experience (3-4 years)
Developing level capability on all Marketing Functional capabilities as identified in the capabilities above.
Can demonstrate excellent Commercial judgment & acumen.
Is experienced at managing key stakeholders nationally & internationally.
Strong experience of BTL & Experiential strategy development and implementation working with 3rd party agencies.
Budget & cost control management
How to Apply
Interested and suitably qualified candidates should Click Here to Apply
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