Toronto, Ontario (ON) iProspect Canada
About iProspect Canada (9152-7945 Québec Inc.)
As a leading digital marketing agency, iProspect creates powerful marketing programs for some of the world's most successful brands. Whether we are developing effective search engine marketing programs, social media strategies, or innovative mobile marketing initiatives, our work helps these major players stay ahead of the competition.
iProspectors love digital performance marketing. Because of that, they work hard to develop innovative solutions that create impactful business results. While iProspect is a team based company, we focus on individual development - you will definitely enhance your career here. You will be given the opportunity to work with a diverse group of people and a variety of clients in an ever changing industry.
With our exceptional employee training program, iProspectors are always up to speed with the latest and greatest. While iProspect is driven by innovation, we are grounded by our singular goal of delivering real business results - you'll definitely create client success here. You can make an impact here!
Job Description
The Paid Search (PPC) Analyst plays an integral role in execution of the paid search channel in outlining effective strategy and techniques for account, as well as implementing the paid search discipline, in addition to presenting recommendations and strategy to client. The PPC Analyst will report into the Account Supervisor. This role requires a strong understanding of paid search, as well as of all aspects of performance marketing, to effectively drive day-to-day tactical execution of the service and meet client expectations. The Analyst will collaborate with Account Supervisor and channel team to ensure all analytics and reporting is clear and communicated efficiently to client.
Main Responsibilities:
Plan, manage, and execute paid search/Pay Per Click (PPC) campaigns, including but not limited to account setup, strategy development, organization, and management
Daily use of reporting, analytics, and trend tools, including but not limited to Google Analytics, comScore, and Compete
Manage day to day communication with client when needed, for all things paid search focused, including best practices, presentation decks and assisting with strategy plans
Coach and collaborate with PPC Coordinators to execute strategy
Monitor PPC trends, best practices and techniques to ensure correct account spend/growth, identify new opportunities
Proactively research campaign issues and formulate actionable solutions based off findings
Main Competencies:
Ability to work autonomously and demonstrate self-started qualities and to research PPC issues and formulate tangible solutions
Successfully fulfil the client's strategy by creating clear deliverables and recommendations
Mastered understanding of reported metrics and what they mean
Ability to handle multiple tasks in a fast-paced environment, under tight deadlines
Proven ability to manage multiple projects, drive hard to completion, and deliver effective results
Requirements:
4+ years experience on a similar position
Proven PPC skills, optimization techniques, and bid management
Experience creating, managing and optimizing Google Adwords campaigns
Experience managing large budget Adwords accounts
Experience providing CRO audits and strategy documents
Website Analytics knowledge: completing audits, implementing goal tracking, providing monthly insights and training to clients
Familiarity with Yahoo! Search marketing and Facebook ad platforms
Experience creating and managing Adwords scripts
A working understanding of Display Media, SEO, Affiliates, Feeds, Mobile, Social and Attribution
Experience with bid management tools, including the knowledge of their different types of search engine marketing tactics
Experience with Paid Search Platforms like Marin, Kenshoo, DS3, Certification a plus
Google Certification (Fundamentals), Analytics and Adwords Certification
Google Advanced Search and Advertising Fundamentals certifications
Search Engine Optimisation (SEO) knowledge: technical recommendations, keyword research, link building and content strategy (a plus)
Knowledge of HTML and JavaScript
Advanced computer skills, proven experience in Excel and PowerPoint
Strong quantitative and qualitative analytical skills
Bachelor's degree required
Benefits: Group insurance (medical, dental, vision care, life, disability), 3 optional days, 2 sick days.
Working schedule: Monday-Friday, 35h/week
iProspect has an ultra-comfortable ergonomic chair available and we are looking for a highly skilled individual to sit on it.
Please send your resume via email to the attention of Human Resources.