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“Get the Facts, Be Sure and then Decide.” Ezra Taft Benson Picture the scene: It’s 10am on a Monday and you’re sitting in a meeting room surrounded by tired-looking colleagues, all hoping the speaker will hurry up already because it’s time for some...

The first post in this series introduced the new TrinityP3 book “The Ultimate Guide to Digital Marketing in a Data-driven World” – you can read the introduction post here. This is Chapter 1 of the book and in it we look at the history of digital marketing...

San Francisco — What a week! Google Cloud Next ‘17 has come to the end, but really, it’s just the beginning. We welcomed 10,000+ attendees including customers, partners, developers, IT leaders, engineers, press, analysts, cloud enthusiasts (and skeptics...

If you’re launching a mobile app, you’ve likely considered the differences between optimizing a simple site and a mobile app or game. But have you considered how the measurement and data analysis process will be different? Without a definitive plan...

Posted by DaveSottimano Let’s face it: SEO isn’t as black & white as most marketing channels. In my opinion, to become a true professional requires a broad skill set. It’s not that a professional SEO needs to know the answer for everything; rather...