Issey Miyake is about to launch “L’Eau d’Issey City Blossom”, a new eau de toilette. Alberto Morillas, the master perfumer who created the new fragrance, calls it “an outburst of floral poetry”.
Morillas was asked to create an eau de toilette with the best of nature in an urban environment. How did he find his inspiration? “It was as I was walking past certain great Paris florists that something was triggered: nature literally overflows from their shops to the pavement, with these cascades of flowers, greenery… my eye was drawn to delicately scented flowers in riotous colours, precisely the so-called “city blossoms” which bring colour and life to passers-by. They don’t grow there but they are the basis of sublime bouquets, a beautiful floral dance. An imprint of beauty in the city.”
L’Eau d’Issey City Blossom is an abstract woody floral fragrance. Morillas describes its composition: “Freesia, osmanthus and magnolia, which are at the heart of this creation, have common characteristics, such as being at once soft, delicate, fleeting and therefore hard to capture. With such flowers, you appeal to your imagination, you escape, better and further away perhaps than with other flowers that offer themselves to your nose, instantly and directly. The difficulty lies in mastering this evocation, halfway between a natural, crystal clear freshness and a composition which allows a glimpse of a fantasised yet harmonious nature. However, without the magic of pink peppercorn in the top notes, which I have made my signature note over time, the flower would be less abstract.
L’EAU D’ISSEY CITY BLOSSOM (Limited Edition)
Photos: Courtesy of Issey Miyake
VIDEO: CITY BLOSSOM BY MADEMOISELLE MAURICE
VIDEO: ORIGAMI TUTORIAL BY MADEMOISELLE MAURICE FOR ISSEY MIYAKE
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