A while ago I was invited to the launch of AUPRES which is a new skincare & makeup brand under Shiseido Company.
AUPRES is not exactly new because it has successfully established itself as one of the top cosmetic brand in China after being launched in 1994 and the brand’s main skincare line was officially revamped in 2008 and Sun Li, China’s small-screen darling was appointed as the ambassafor. After 18 successful years, with more than 900 counters in China, Malaysia is the 2nd country in the world that has AUPRES. Also I was kinda suprise when I was told that AUPRES is not available in Japan even though it's a brand under Shiseido Japan, I wonder why... many in Japan too many brands under Shiseido already!
AUPRES, which means “next to you, close to you” in French upholds its basic philosophy of “High Quality”, “High Service” and “High Image” is an exclusive skincare and makeup brand launched in 1994. AUPRES is created exclusively by ASIANS for Asians, provides all Asian women the prestige option at an affordable price. Using some of the best Japanese skincare technology, the brand consists of skincare ranges to target women with specific skincare needs and a makeup line for enhancing women's natural beauty.
The dainty affair began with an elegant harp performance, followed by a welcome speech by Jamie Ong, Senior General Manager of Shiseido Malaysia Luxury Division. Masayuki Kohchi, Managing Director of Shiseido Malaysia and Raymond Teo, Chief Operating Officer of Parkson Group was then invited on stage to officiate the launch of AUPRES.
AUPRES has 5 skincare ranges all together, namely :-
Pro Balancing (Hydrating range)
Pureness Bright (Brightening range)
Ultimate White (Whitening range)
Time Lock Solution
Premium
Besides that AUPRES has special care range featuring AUPRES Aqua Active Sleeping Mask, and Suncare range and AUPRES makeup line.
The price range of AUPRES skincare ranges from RM45- RM275 , which cheapest is AUPRES Pro-Balancing Cleansing Foam at RM45 and most expensive being AUPRES Cell Renewing Cream at RM275, however the price is consider reasonable taking into consideration it is a counter brand under Shiseido Group and it is cheaper by half compare to the Shiseido products.
Below are the details of Aupres skincare range together with the price list
AUPRES Pro-Balancing Range
AUPRES Pro-Balancing is a hydrating range that provides skin with an essential balance of water and oil for healthy and moisturized skin. The range of products consiss of the basic 1,2 and 3 steps and also several essential care products to rid skin of its rough & dry appeance. With continuous use, skin will appear smoother, hydrated and well-balanced.
It is formulated with the unique ingredient; Water-Oil Balancer, the products works hard not just on the surface, but also repair the horny layer structure if skin while promoting long-lasting hydration.
Aupres Pro-Balancing (Hydrating) Price List
AUPRES Pro-Balancing Cleansing Foam (125g) - RM45
AUPRES Pro-Balancing Moisture-Control Lotion I (150g) - RM50
AUPRES Pro-Balancing Moisture-Control Lotion II (150g) - RM50
AUPRES Pro-Balancing Moisture-Control Emulsion I (100ml) - RM55
AUPRES Pro-Balancing Moisture-Control Emulsion II (100ml) - RM55
AUPRES Pro-Balancing Moisture-Control Emulsion III (50g) - RM55
AUPRES Pro-Balancing Perfect Moisture Control Essence (80g) - RM75
AUPRES Pro-Balancing HydrocAUPRE Eye Cream (20g) - RM80
AUPRES Aqua Active Sleeping Mask (80g) - RM95
This caught my attention as I think this is my first time to come across a Japanese beauty brand to come out with sleeping mask and I manage to try with a sample I got from the counter. It is a jelly-emulsion type with little beads that melts as I massage onto the skin. It has the light floral scent that relax my senses. It kinda like how it feel on my skin, absorb nicely and not sticky.
AUPRES Pureness Brightness Range
AUPRES Pureness Brightness is a brightening range which helps to improve skin dullness, reveals visibly brighter and glowing radiant skin. It targets to prevents sebum oxidation on skin, reduces melanin production and replenishes water in skin cells. It promises effectively improves skin dullness, brings out the inner glow and shines for bright and radiant skin.
Aupres Pureness Bright (Brightening) Price List
AUPRES Pureness Bright Soft Scrub Cleansing Foam (125g) - RM55
AUPRES Pureness Bright Refining Lotion I (150ml) - RM65
AUPRES Pureness Bright Refining Lotion II (150ml) - RM65
AUPRES Pureness Bright Refining Emulsion I (100ml) - RM70
AUPRES Pureness Bright Refining Enulsion II (100ml) - RM70
AUPRES Pureness Bright Refining Enulsion III (50g) - RM70
AUPRES Pureness Bright Soft Pink Brightening Protector SPF22 PA++ (30g) - RM70
AUPRES Pureness Bright Night Time Skincare Powder (12g) - RM85
AUPRES Pureness Bright Cooling Skin Refresher (100g) - RM75
AUPRES Pureness Bright Cool Brightening Mask (6pcs) - RM90
AUPRES Ultimate White Range
AUPRES Ultimate White is a whitening range which offers to reduce the formation of dark spots and helps on skin firming. It promises to give skin moisture and a translucent, bright look.
It contains special targeted whitening ingredient, 'Tranexamic acid" and "Multi-functional brightening component α" to prevent dark spot formation. It promises to deliver fairer, dewy and translucent skin while preventing the further formation of spots.
Aupres Ultimate White (Whitening) Price List
AUPRES Ultimate White Clear Clay Cleansing Foam (125g) - RM65
AUPRES Ultimate White Vitalizing Lotton I (170ml) -RM100
AUPRES Ultimate White Vitalizing Lotton II (170ml) -RM100
AUPRES Ultimate White Vitalizing Emulsion I (130ml) - RM105
AUPRES Ultimate White Vitalizing Emulsion II (130ml) - RM105
AUPRES Ultimate White Vitalizing Emulsion III (50g) - RM105
AUPRES Ultimate White Repair Whitening Cream (50g) -RM130
AUPRES Ultimate White Extra Intensive Spot Serum (30ml) -RM150
AUPRES Ultimate White Super Effect Whitening Protector SPF22 PA++ (50ml)- RM100
AUPRES Ultimate White Mild Exfoliating Gel (80ml) -RM65
AUPRES TimeLock Solution Range
AUPRES Time Lock Solution is an anti-aging line that helps skin maintain its vitality and resilence, keeping skin free lines and wrinkles. This range incorporates ingredients such as Yeast extrat which enhances skin's collagen network and Japanese basil extract to maintain skin resilience.
Time Lock Solution also delivers high moisturizing effects to maintain youthful-looking skin with continuous usage. Every application renews skin and rids skin of visible pores and sagging.
Aupres Time Lock Solution (Anti-Aging) Price List
AUPRES Time-Lock Solution Vitalizing Cleansing Foam (125g) - RM70
AUPRES Time-Lock Solution Vitalizing Lotton I (170ml) -RM110
AUPRES Time-Lock Solution Vitalizing Lotton II (170ml) - RM110
AUPRES Time-Lock Solution Vitalizing Emulsion I (130ml) - RM115
AUPRES Time-Lock Solution Vitalizing Emulsion II (130ml) -RM115
AUPRES Time-Lock Solution Vitalizing Emulsion III (50g) - RM115
AUPRES Time-Lock Solution Intensive Resilient Firming Cream (50g) -RM140
AUPRES Time-Lock Solution Intensive Anti-Wrinkle Eye Cream (20g) -RM130
AUPRES Time-Lock Solution Intensive Firming Mask (6 pcs) - RM135
AUPRES Premium Range
AUPRES Premium Range is a range of revitalizing skincare that incorporates highly-acclaimed stem cells properties to deliver the perfect skin texture. This product line moisturizes and nourishes skin to produce a healthy, rosy glow from within.
AUPRES Premium is a result of brands's meticulous stem cells research and other intensive nourishing as well as restorative ingredients. The rich and lustrous products work together to promote skin's natural collagen fiber formation and delays the deterioration of skin firmness to produce fine-textured, ageless and firmer skin.
Aupres Premium Range (Cell Renewing) Price List
AUPRES Premium Cell Renewing Cleansing Milk (150ml) - RM95
AUPRES Premium Cell Renewing Lotion Ⅰ(170ml) - RM140
AUPRES Premium Cell Renewing Lotion Ⅱ(170ml) -RM140
AUPRES Premium Cell Renewing Emulsion Ⅰ(130ml) - RM145
AUPRES Premium Cell Renewing Emulsion Ⅱ(130ml) - RM145
AUPRES Premium Cell Renewing Emulsion Ⅲ(50g) - RM145
AUPRES Premium Cell Renewing Essence (30ml) - RM230
AUPRES Premium Cell Renewing Eye Cream (15g) - RM190
AUPRES Premium Cell Renewing Under Eye Gel (30g) - RM180
AUPRES PremiumCell Renewing Cream (50g) -RM275
AUPRES City UV Care
AUPRES City UV Care is a line of suncare that focuses on protecting skin from constant environmental changes and harsh urban UV rays. This range is specially formulated with the potent Double UV Shield, an ingredient developed through strenuous reseaches. This suncare range also provides skincare benefits such as repairing damaged skin caused by oxidation of sebum and prevents skin from drying, all adverse effects of prolonged exposure to UV rays.
Aupres City UV(Cell Renewing) Price List
AUPRES City Uv Care Hydrating Sunblock Gel SPF25 PA++ (60ml) - RM75
AUPRES City Uv Care Mild Sunblock Lotion SPF30+ PA++ (60ml) - RM90
AUPRES City Uv Care Perfect Sunblock Lotion SPF30+ PA+++(60ml) - RM80
AUPRES City Uv Care Twinkling Sunblock Lotion SPF30+ PA+++ (Body Only) - RM65
I was kinda please to know that AUPRES Sun Care was then appointed as the official cosmetics product for China’s team of athletes for the 2000 Sydney Olympic Games and subsequently in the 2004 Olympics in Athens, Greece. I did try the sunblock at event and I kinda like some of their texture
however was wondering why their the highest SPF is only 30? I would be
more comfortable to use sunblock with SPF50 PA+++ on my face.
AUPRES Makeup is designed with the philosophy of maintaining an enhancing Asian women's natural beauty. The products aim to help women achieve beautiful skin with youthful and healthy vibrancy.
Below are some of the makeup products available in AUPRES
AUPRES Lively Finish Liquid Foundation (5shades) - RM105/each
AUPRES Expanding Image Eye Shadow (8 shades) - RM80/each
Close up look, the colour seems to be pigmented when I tried it on my hands.
AUPRES Brilliant Star Liner (5 shades) - RM50
AUPRES Gloss--Stay Dimensional Lipstick (18 shades) - RM60
AUPRES Energetic Spiral Lip Gloss (8 shades) - RM55
AUPRES Lively Finish Pressed Powder (3 shades) - RM100
AUPRES Smile＆Touch Blush (5 shades) - RM55
Other AUPRES makeup range includes
AUPRES Lively Finish Moisture Makeup Base -RM80
AUPRES Lively Finish Oilcontrol Makeup Base - RM80
AUPRES Lip Shaping Liner (6 shades)- RM30
AUPRES Infinite Extending Mascara (Volume) - RM60
AUPRES Infinite Extending Mascara (Long) - RM60
AUPRES Mascara Enhancing Base (Volume & Curl) - RM60
AUPRES Fine Finish Browliner (3 shades) - RM50
AUPRES Fine Finish Browliner Cartridge - RM25
AUPRES Fine Finish Eyeliner (2 shades black/brown)- RM50
AUPRES Fine Finish Eyeliner Cartridge - RM25
AUPRES Perfecting Makeup Remover (Eyes & Lips) (90ml) - RM40
AUPRES Deep Clear Cleansing Oil (150ml) - RM85
AUPRES Mild Clear Cleansing Oil (150ml) -RM65
Phewww took so long to write out this post and type in all this price list, hope you all will find the pricelist useful since AUPRES has just been opened early this month!
AUPRES would be available exclusively in Parkson. Currently AUPRES has counter in Parkson Pavilion & Parkson Sg Wang and I think more AUPRES counters would be opened in stages.
Spotted in AUPRES Parkson Pavilion counter that with purchase of AUPRES Aqua Active Sleeping Mask (RM 95) , one can get the skincare trial set for free and together with a small jar of sleeping mask sample!
I am a big fan of Shiseido skincare but they are a little bit pricey to maintain and I am kinda excited to know AUPRES which are specially formulated by Shiseido Laboratories, Japan which is created exclusively for Asians is now available in Malaysia and price are bit more affordable!
From the event launch, I got to bring home AUPRES Ultimate White Range to try! Review will be up soon after I am done trying them!
Meanwhile I was wondering whether have you heard of AUPRES before or have you tried them before? What are the AUPRES products you plan to try out?
For more information, visit AUPRES Malaysia facebook