Kat Von D WORLD RENOWNED TATTOO ARTIST AND MAKEUP MOGUL LAUNCHES HER MAKEUP BRAND THIS SEPTEMBER IN THE MIDDLE EAST EXCULSIVELY AT SEPHORA
This September, Kat Von D will launch her makeup line exclusively at Sephora Middle East in the UAE, Qatar and Kuwait. An evocative, authentic and unexpected Makeup brand that celebrates self-expression. The cult-favorite brand is known for its long-wear, high pigment, and bold color cosmetics that fuse old Hollywood glamour with a rock n’ roll artistic edge. Her products have been recognized with multiple editorial beauty awards in the categories of color and complexion.
Kat Von D’s talent as talent as a renowned tattoo artist, sketch artist, and musician inspire her beauty collection with a gorgeous array of options that allow you to unleash your inner artist.
“People have always asked me what I would be doing if I wasn’t a tattooer, and the only thing I could imagine being as fulfilling as tattooing would be doing makeup,” says Kat Von D. “To me, makeup is one of the most artistic outlets of self-expression, and this collection – a mix of old Hollywood glamour with an L.A. vibe – personifies that.”
COMPLEXION
“The true inspiration behind the Shade + Light Contour Palette comes from all these years of trying to understand the usage of shadows and light within the portraits I draw.”
“If you wanna hide a tattoo just for one day, the proper concealer can make that happen! No one has to see what you don’t want them to see! I think just as much as people have the choice to be tattooed, they should also have the liberty to look whatever way they want whenever they want.”
Lock-It Foundation – 175 AED/175 QAR/ 14 KWD
Kat Von D created this foundation to provide exceptional coverage without compromising a smooth, striking finish. Formulated with 21 percent pigment, this powerful formula was developed with proprietary pigments to match a broad range of skin tones with bold, full coverage.
The combination of raw materials and the best siliconic elastomers and siliconic esters provide 24-hour wear with transfer resistance. Natural polymers absorb oil for a matte, soft finish, and the added emollients provide a velvety texture for perfectly smooth, hydrated skin.
Exists in 12 shades
Lock-It Powder Foundation – 165 AED/165 QAR/ 12.5 KWD
Day or night and everything in between, this budge-proof foundation promises flawless coverage around the clock. The buildable formula evens the complexion and hides imperfections all without the need for touch-ups. Smudge- and sweat-proof, this foundation won’t cake or crease and the velvety texture wears with a breathable, light touch.
Exists in 10 shades
Lock-It Concealer – 100 AED/100 QAR/ 7.5 KWD
“If you want to hide a tattoo just for one day, the proper concealer can make that happen! No one has to see what you don’t want them to see! I think just as much as people have the choice to be tattooed, they should also have the liberty to look whatever way they want whenever they want.”
Kat Von D Concealer is a creamy, blendable secret weapon that provides the ultimate, customizable coverage to hide dark circles, blemishes and anything you don’t want the world to see. This oil- and paraben-free, long-wearing formula is perfect for any occasion that calls for a flawless look.
Exists in 6 shades
Shade + Light Contour Palette – 220 AED/220 QAR/ 17 KWD
“The true inspiration behind the Shade + Light Contour Palette comes from all these years of trying to understand the usage of shadows and light within the portraits I draw.”
Take artistry shading into your own hands with this Shade + Light Contour Palette. Effortlessly sculpt, chisel, shape, and slenderize your features for enhanced definition. Unlike traditional bronzing powders, the Shade + Light Contour Palette is loaded with a unique selection of matte shades that capture the true hues of shadow and light. The three contour shades create realistic shadows to recede facial features, while the three highlight shades impart a soft luminosity to amplify dimension. A true artist’s palette specially designed to be used with the Shade + Light Contour Brush, these silky, buildable powders blend effortlessly into the skin for a flawless, fade-proof finish that flatters every skin tone or face shape.
Shade + Light Contour Face Brush – 150 AED/150 QAR/ 11.75 KWD
Experience the transformative power of contouring with this advanced multipurpose brush. Specially designed by Kat Von D to be paired with the Shade & Light Contour Palette, this brush’s powerful two-in-one design combines density of a contouring brush with the tapered accuracy of a highlighting brush to deliver ultimate precision and versatility. Glide the angled end along the hollows of your cheeks and temples for effortless sculpting; guide the tapered dome end along desired areas to enhance and illuminate features. Artfully constructed with super soft, white-tipped synthetic bristles on both ends, its gradient brush hairs expertly pick up and diffuse high-pigment powders for seamless blending. This ultimate contouring tool comes encased within a beautiful coffin-shaped case to keep it protected on the go.
Lock-It Featherweight Primer – 160 AED/160 QAR/ 12.5 KWD
Get locked-in hydration, locked-up comfort with this fast-absorbing, water-based primer. It’s the ultimate prep step that hydrates, protects skin and smoothens the appearance of pores for flawless makeup application. This innovative, lightweight formula is formulated with advanced polymers that help even out the skin’s surface while it provides a flexible, protective barrier to prevent foundation from settling into fine lines and pores. Scentless, colorless, and weightless, it delivers essential hydration and its infused with vitamin B5, aloe vera, jojoba, and shea to bring nourishment to the skin’s surface, leaving it feeling refreshed and comfortable all day even underneath long-wear, full-coverage foundation.
LIPS
Studded Kiss Lipstick – 110 AED/110 QAR/ 8.5 KWD
“From the bold reds to the statement pops to the wearable classics, there’s something for everyone”
“When I designed the Studded Kiss Lipstick component, I asked myself: if Tim Burton was designing candy, what would he do? ”
Drench your lips with bold color and unstoppable femininity. Designed to look as rock ‘n roll as its wearer, this revolutionary, hybrid lipstick is formulated with Color Cushion Technology™, which combines lasting-wear, one-swipe payoff, and velvet-touch comfort. This color-true lipstick leaves lips supple, and its wide color spectrum offers stunning shades, including red for every skin tone, statement-making colors, and classic, everyday neutrals.
Classics: A compilation of neutral and suitable for every occasion tones
Mötorhead: Matte black cherry
Vampira: Matte deep reddish burgundy
Wolvesmouth: Red blackberry
Bauhau 5: Deep matte Raspberry
Prayer: Matte deep merlot
Lolita: Matt pink
Agatha: Nude pink
Lovecraft: Matte pink beige
Cathedral: Matte pink coconut
La Femme: Matte bright coral pink
Red: Inspired rouge Kat Collection, a collection of red for every skin tone.
Underage Red: Matte fire engine red
Bachelorette: Matte reddish fuchsia
Countess: Matt coral red warm
Archangel: Rusty Red matte
Adora: Metallic Red Candy
Hexagram: Matte Red blood
Pops: A series of unexpected and bold colors that will not go unnoticed.
Poe: Shimmer Navy
Home girl: Matte black berry
U.V: Matte rich violet
Sexer: Iiridescent fluorescent pink
Backstage Bambi: Matte warm pink
A Go Go: Matte Bright orange
Gothica: sparkling bronze
Slayer: matte pitch black
Coven: Matte Lavender
New shades: A new generation of cult favorites for every beauty lover.
NaYeon: Gunmetal shimmer
Plan 9: forest green shimmer
Piaf: mousy chocolate with purple shimmer
Magick: nude berry shimmer
Tijuana: bold magenta
Everlasting Liquid Lipstick – 100 AED/100 QAR/ 7.5 KWD
This innovative Everlasting Liquid Lipstick is infused with vitamins A, C, and E for added hydration. The next-generation formula gives lips long-lasting wear and high-pigment color, while it leaves a smooth, matte finish.
Lolita: Dusty rose
Berlin: Warm rose
Backstage Bambi: Vivid hot pink
A Go Go: Bright orange-red
Outlaw: red brick
Bachelorette: Reddish fuchsia
BauHau 5 : intense raspberry
U.V : Purple
Vampira: Deep red burgundy
Requiem: reddish pink
Ayesha: Pale pink
Noble: nude
Witches: black
Melancholia: Coral / nude
Mother: Pink
Lovesick: Rose
Echo: Black
Susperia: Rose
Exorcism: Red
Damned: Bordeaux
Nosferatu: Red
Holy Blood: Red
Beloved: Rose
Double Dare: Rose
Bow N arrow: Nude
EYES
Immortal Lash 24HR Mascara – 115 AED/115 QAR/ 9 KWD
Power up lashes when you brush on this cutting-edge, 24-hour wear mascara. The first-of-its-kind, silicone Power Spiral brush and flexible wand hug the contours of lashes to enhance application control. The high-performance, three-in-one design features a spiked stem that thickens by coating each lash from root to end. The spiral bristles comb through lashes for intense length, and a spherical brush tip coats even the tiniest outer lash-ends—delivering powerful volume.
Shade + Light Eye Contour Palette – 220 AED/ 220 QAR/ 17 KWD
Kat tapped into makeup pro secrets and her own work as a sketch artist to create the first eye shadow palette specially designed for eye contouring. This innovative and breakthrough palette has three color quads, denoted as neutral, cool, or warm, each contain a large base shade, and three coordinating nude and neutral shadows: one for contouring, one for defining, and one for highlighting. The advanced pigment-packed shadow formula has a creamy matte finish that blends effortlessly into skin for buildable, fade-proof coverage that lasts all day and night. Follow Kat’s how-to’s with her step-by-step illustrations to lift, define, and balance eyes.
Shade + Light Eye Contour Brush – 120 AED/ 120 QAR/ 9.5 KWD
For precise eye contouring, use the first-of-its-kind, dual ended eye contouring brush created by Kat. The tapered Shade end is uniquely designed to precisely apply shadow where you want it, and the domed Light end blends and softens shadow without removing pigment. The sleek, hard coffin case with beautifully faceted edges keeps your brush protected at home or on the go.
Monarch Eyeshadow Palette – 220 AED/ 220 QAR/ 17 KWD
From delicate to daring, experience a rebirth of color and explore endless eye looks with the Monarch Eyeshadow Palette. Featuring warm-toned shades in an ingenious arrangement that gives you the biggest basics and the most accent hues, now you’ll have the freedom to create your heart out without running out of the go-to colors. Relish in the luxurious texture of triple-milled powder, which picks up instantly and lays down with a one-sweep, full-coverage application. The patented Power Last™, long-wearing formula gives you buildable, from dawn-to-dusk drama, while an infusion of antioxidants including rose extract and vitamins A, C, and E all work to keep your eyelids hydrated and protected.
Chrysalis Eyeshadow Palette – 220 AED / 220 QAR/ 17 KWD
From subtle to sultry, experience a rebirth of color and explore endless eye looks with the Chrysalis Eyeshadow Palette. Featuring cool-toned shades in an ingenious arrangement that gives you the biggest basics and the most accent hues, now you’ll have the freedom to create your heart out without running out of the go-to colors. Relish in the luxurious texture of triple-milled powder, which picks up instantly and lays down with a one-sweep, full-coverage application. The patented Power Last™, long-wearing formula gives you buildable, from dawn-to-dusk drama, while an infusion of antioxidants including rose extract and vitamins A, C, and E all work to keep your eyelids hydrated and protected.
Tattoo Brow – 99 AED/ 99 QAR/ 7.5 KWD
Master the art of perfect brows with the brow pen that took Kat 5 years to perfect. The key is the compact brush tip that lends unparalleled control and precision, allowing for natural definition,
or bold, impactful arches. The innovative tip deposits long-wear, water-resistant formula that stays true with no fading or discoloring.
Choose from three shades that suit all skin tones: Medium Brown, Light Brown, and Blonde.
Tattoo Liner – 99 AED/ 99 QAR/ 7.5 KWD
“An artist’s kit is made up of many different tools and each is designed for a specific technique. My liquid liners come from wanting to create the right tools for the right job.”
Achieve eye perfection with this high-pigment, waterproof liner that stays put all day for a fade, melt, crack, and run-resistant finish. The superfine and flexible brush tip glides across the lash line for incredibly fluid application, allowing you to create a variety of looks with ease. Unlike traditional felt tip liners, this brush tip will not fray.
Ink Liner – 99 AED/ 99 QAR/ 7.5 KWD
Flaunt a killer line every time with Ink Liner. The innovative, no-fray marker tip holds the maximum level of formula, giving you bold lines with instant color lay-down and stunning intensity. Remarkably easy to use, the felt tip applicator provides total control for effortless eye lining. Rock your look around the clock with this waterproof formula that delivers a fade and run-resistant finish for up to 24 hours of wear. For effortless drama, put it in ink.
Select from 9 shades, all named after Kat’s favorite authors: Neruda (white), Woolf (grey), Hemingway (espresso), Baudelaire (navy), Nerdrum (sea blue), Dali (teal), Bosch (olive), Bukowski (dark green) and Nietzsche (periwinkle).
New Kat Von D Beauty collections and products are developed each season with Erik Soto, Global MakeUp Artist of the brand and KENDO team.
Kat Von D Beauty will be available starting September 1st exclusively at Sephora in the UAE, Qatar and Kuwait.