The Direct Response Marketing Department is responsible for developing and implementing targeted direct response marketing strategies to support business line growth objectives. Active engagement in a range of responsibilities, including assisting in all aspects of the Marketing Communication implementation to support direct response marketing and brand strategies; supporting the senior staff in the development of day-to-day marketing campaigns and media placement activities; and assisting in the development and project management of day-to-day marketing campaigns and internal client relationships. Essential Functions: - Manages components of larger projects in conjunction with DRMM or Marketing Manager - Reviews and edits marketing materials and coordinates editing process with internal and external partners - Assists consultant in day-to-day client management - Develops and maintains communication forum for best practice sharing across regional client base - Assists in development/writing of campaign brief and working with agency to develop tactical executions - Assists with project management of Direct Marketing campaigns and contributes to improvements in project management methodologies and processes - Prepares reports and analyses in order to make recommendations to the DRMM or Marketing Manager for decision making purposes - Works independently to ensure information is being communicated to cross functional partners and outside vendors/agencies in order to meet campaign deadlines - Responsibilities impact the achievement of key department and/or functional objectives - Contributes to the achievement of department objectives - Typical errors would cause moderate delays, inefficiencies and/or expenses - Involves interpreting and analyzing established concepts - Exercises judgment to make decisions for less defined issues and selects methods and techniques for obtaining solutions - Requires moderately complex decision-making - Ability to assess and prioritize issues - Ability to solve problems independently or know when to escalate to other staff members/management - Develops solutions to complex problems - May refer to established precedents and policies when making decisions - Requires significant analysis to develop solutions for complex problems - Business Line Management - Database Marketing Management & Analytical Staff - Market Research - Vendor Partners - Colleagues/peers - Marketing Management - Provides professional/technical guidance to team members - Influences others regarding existing concepts, processes and/or methodology - Can independently develop, enhance and manage workflow process improvements - Day-to-day accountabilities require significant supervision or guidance - Participates in determining objectives of assignment - Works under limited direction - Plans schedules and arranges own activities in accomplishing objectives - Work is reviewed by management at key intervals for advice and guidance prior to completion - Can attend meetings and represent team objectives in absence of DRMM III or Marketing Manager I - Provides periodic informal work guidance/direction to and training of team members and external vendor partners - Provides performance input and recommendations to management for development/training plans - Has no formal supervisory responsibilities Qualifications: Basic Qualifications: - Three (3) - five (5) years of experience in project management of Direct Response marketing projects - Preferred Work Experience: - Direct marketing agency or equivalent fast paced, deadline oriented environment across multiple direct response marketing channels - Experience working with budgets and managing campaign expenses - Experience analyzing campaign data and making recommendations to leadership - Bachelor''s degree in business administration, marketing, communications or advertising - Excellent written and verbal skills - Proven self-starter with strong ability to meet deadlines - Problem solving skills - Experience working in fast paced, deadline driven environments - Ability to manipulate data in order to make business recommendations - Direct marketing experience in multiple channels (i.e., paid search, direct mail, email, banners, shared mail, radio, television, print ads) - Knowledge of Direct Response Marketing principles, Consumer behavior - Ability to manage projects and implement multi-faceted direct response marketing campaigns
*REQNUMBER:* 245584
*JOBCOMPANY:* Kaiser Permanente
*JOBLOCATION:* Burbank, CA