Job Title: Senior Director, Digital Marketing
Requisition #: 8996
Function: Corporate Marketing
Country: United States
State: California
City: San Jose
Travel Requirements: Up to 25%
Position Type: Employee
Position Level: Professional
Job Description: If you're looking to energize your career, now is a great time to join Brocade. As a leading provider of data center networking solutions, Brocade helps organizations around the globe achieve their most critical business objectives.
Today, Brocade is extending its proven data center expertise across the entire network with future-proofed solutions built for consolidation, virtualization, and cloud computing. This includes open, virtual, and efficient networking solutions in the following areas:
* Storage networking
* Data center and Ethernet fabric routing
* Software networking (including SDN and NFV)
* Campus networking
Job Description:
This role will lead Brocade's Digital Marketing function, including all of Brocade's external-facing digital properties, marketing analytics, marketing database analysis and marketing automation.
Drive digitally-oriented B2B demand creation for enterprise and mid-market customer segments informed by marketing automation and analytics platforms. Also responsible for delivery, measurement and analysis of marketing programs across the region and enablement of online engagement and conversations. Regularly interface with global marketing functions and regional & division sales and marketing teams to agree on marketing contribution goals, campaign messaging, and end-to-end campaign planning.
Responsibilities include:
* Web property development:Oversee all digital marketing efforts and ongoing strategic planning for all digital channels.
* Web marketing:Optimize digital strategies for awareness and acquisition through media display and retargeting efforts.
* Marketing automation:Direct operations in Marketo implementation drive reporting and provide support for stakeholders company-wide.
* eCommerce:Build infrastructure and processes for eCommerce and manage ongoing operations.
* Database management:Drive marketing database strategy; develop tools and practices that mine customer and point of sale information to identify revenue opportunities.
* Reporting & analysis:Provide reporting and actively monitor and analyze health of marketing contribution to pipeline, program ROI, customer acquisition and penetration, contact acquisition and activity. Provide senior management with analysis for marketing investments, pipeline impact and goal setting.
* Web analytics:Leverage web analytics, competitive analyses, usability findings, and best practice studies to develop actionable initiatives, tactics and promotions that drive business objectives.
* Vendor and tool selection:Identify, recommend and develop strategic partnerships with external vendors and agencies.
* Team development:Lead and develop team of web, marketing automation, and infrastructure professional.
Qualifications/Job Responsibilities:
* Bachelor's degree, 15 years of related experience; Master's degree; Minimum 12 years related experience.
* 10+ years of management experience in commercial web/eCommerce marketing.
* 5+ years in a leadership capacity accountable for demand and revenue generation.
* In-depth knowledge and the ability to navigate the digital media landscape, including online media vendors, technologies, platforms, and distribution.
* Deep understanding and the ability to successfully drive all online channels, including web, mobile, email, online media, and the ability to transition to emerging online channels.
* Demonstrated successful track record of creating strategies that drive customer acquisition, managing the entirety of the marketing funnel.
* Deep understanding of web analytics and the ability to optimize CPA/ROI.
* Experience driving and able to leverage market research, competitive analysis, and usability testing.
* Strong interpersonal and communication skills, and ability to work well in a team environment.
* Excellent project management skills and attention to detail.
* Strong analytic and strategic thinking skills.
* Ability to thrive in a fast-paced, rapid growth environment.
Thought/Strategy Leadership
* Be able to demonstrate effective leadership and execution of the vision as it relates to offerings, programs and solutions. Ability to analyze and make critical decisions with minimum data and demonstrated ability to course correct efforts/activities in a dynamic environment.
* Be perceived as an effective and credible leader at all levels within an organization, including external partners and customers.
* Ability to act as a player/coach and drive his/her own projects while also coaching their team on how to execute programs in such a way as to maximize time, resources and budget.
* Must be able to present to customers and/or in an executive briefing center environment.
Communication/Presentation
* Demonstrated leadership skills and excellent communication/interpersonal skills to clearly and simply articulate ideas, frame problems and offer solutions.
* Strong communication and presentation skills with the ability to crisply articulate both revolutionary and evolutionary ideas to a variety of audiences including technical or non-technical, C-level executives, network architects and sales engineers.
* Demonstrate high proficiency in Microsoft Office Suite (particularly PowerPoint & Excel).
* Technology-savvy and interest in developing new solutions, with storage, server, data center and networking industry experience.
Work Style Demonstrated
* Persuasive, encouraging, and motivating.
* Ability to elicit cooperation from a wide variety of sources, including upper management, clients, partners and other key stakeholders.
* Ability to positively and effectively influence under difficult circumstances. .
* Strong interpersonal skills with a high degree of customer satisfaction.
* Ability to drive for results and meet tight deadlines while maintaining a high level of accuracy and attention to details, which will be demonstrated by effectively prioritizing and executing tasks in a high-pressure environment.
* Must maintain a professional attitude, demeanor and be highly motivated and self-directed.
* Be able to manage a wide range of priorities and help the team to do the same through effective time management and direct communication.
Learn more aboutdiversityat Brocade.
Brocade is anEqual Opportunity / Affirmative Action Employer:
Brocade is committed to providing equal employment opportunity for all employees and applicants for employment. The Company does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, age, national origin, disability, veteran status, sexual orientation or any other characteristic protected by law.
For U.S, Applicants: Brocade participates inE-Verify.