CA Technologies provides IT management solutions that help customers manage and secure complex IT environments to support agile business services. Organizations of all sizes leverage CA Technologies software and SaaS solutions to accelerate innovation, transform infrastructure and secure data and identities, from the data center to the cloud.
**Sr Director Channel Marketing*
* Job Overview**
This position responsible for directing a team either internal or virtual responsible for developing and executing complex marketing/communications plans and strategies to maximize awareness, drive product demand, influence sales positively, educate partners and promote products to internal, reseller and end-user audiences. Work includes development and execution of complex end-user/prospect demand generation programs, as well as complex direct marketing strategies and programs to build sales pipeline.
**Key Responsibilities*
* Direct the people and programs responsible for generating market awareness and product demand by overseeing all marketing activities such as direct mail/e-mail campaigns, seminars, training, trade shows, advertising, and special promotions.
* Direct the creation and execution of quarterly marketing plans.
* Direct the development of effective sales tools for resellers and internal sales teams.
* Interact with direct field marketing, product marketing, channel sales and marketing personnel to ensure product direction and complementary programs.
* Ensure the creation and updating of internet/intranet content.
* Serve as liaison between product marketing, sales and the marketplace.
* Assess effectiveness of marketing initiatives plan and adjust accordingly.
* Determine the appropriate media/marketing vehicle for the intended message/audience.
* Oversee the acquisition of lists and audience data for each campaign.
* Assist in the implementation of marketing activities including sales promotion, client sales events, reseller training, and new product introductions.
**Typical Role Definition**
Business/Operational Leadership. Typically manages department(s) or ‘sub- functions’ of significant scope and financial and operational impact. Expected to operate autonomously within area of responsibility and fully accountable for meeting strategic financial and operating objectives of the department(s) or ‘sub-functions’. Broad knowledge of all areas within particular department(s) or ‘sub-functions’ derived from experience in non-management and middle-management roles. Develops budgets for SVP approval and manages budget once approved. Develops others by encouraging accountability and enforcing performance standards. Makes, or reviews others, selection, disciplinary, termination, and compensation decisions. Plans for and makes strategic and tactical business decisions that directly affect the department(s) or ‘sub-functions’ and organization’s processes. Becomes involved in elevated issues arising from daily activities. Resolves complex problems that arise in everyday work. Develops and implements policies and procedures for the department(s) or ‘sub-functions’ to meet broad, but specific goals and objectives of the function; modifies goals in response to organizational changes. Analyzes and challenges current working methods to create improvements in processes and results. Develops and approves exceptions to policy tied directly to department(s), ‘sub-functions’, or relevant area of responsibility.
**Business Travel**
Business travel of approximately 15 percent yearly is expected for this position.
**Preferred Education**
Bachelor's Degree or global equivalent in a related field. MBA with a concentration in Marketing is preferred.
**Work Experience**
Typically 10 or more years related marketing experience, preferably in software marketing, IT hardware of related technologies. Experience managing the creation and execution of effective direct marketing demand generation programs. Experience managing the creation of marketing programs and/or materials that promote technology solutions to end users and channel partners. Previous management experience required.
If you want to fulfill your potential, be acknowledged for your achievements, and be given autonomy to make decisions for your business and customers; if you want to work with a company that respects you as an individual - recognizing both your needs at work and your responsibilities outside of it - then CA Technologies is where you belong.
At CA Technologies your passion and expertise can directly impact the business and you’ll help offer our customers practical approaches to delivering new, innovative services and value through IT.
We offer competitive salary, company-sponsored premium Medical/Prescription & Dental Plans, company-paid Holidays, Vacation, Personal, Anniversary Service and Sick Days, 401(k) Plan, Education/Training Reimbursement, Charitable Gift Program, Adoption Assistance Program.
Learn more about CA Technologies and this opportunity now at http://ca.com/careers
CA Technologies and all of its subsidiaries are equal opportunity employers. As such, it is our corporate policy to fill positions with qualified candidates regardless of the candidate’s race, color, sex, age, religion, ancestry, national origin, citizenship status, marital status, sexual orientation, gender identity, genetic information, disability, pregnancy, military status, veteran status or any other protected group status.
**Note to Recruiters and Placement Agencies**:** CA Technologies does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website or to any CA Technologies employee. CA Technologies will not pay fees to any third party agency or firm and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of CA Technologies and will be processed accordingly.*
EOE/AA