Title: Marketing Specialist
Location: UK/Ireland-United Kingdom-London
Job Number: JREQ003641
Marketing Specialist
Our life sciences knowledge and information are essential for drug companies to discover new drugs and get them to market faster, for researchers to find relevant papers and know what’s newly published in their subject, and for businesses to optimize their intellectual property and find competitive intelligence.
Today we are the established and authoritative pharmaceutical and biotechnology information resource, and the industry authority on the global generics market.
Both innovators and generic manufacturers trust us because our integrated solutions contain an unrivalled breadth and depth of timely, relevant strategic information from multiple databases, delivered on powerful platforms, accompanied by intuitive analytical tools, and backed up by dedicated support teams.
But we provide far more than just content sets. Our data are enriched with unique abstracts, commentaries and analysis prepared by our team of industry experts — critical insight on-tap from the thought leaders that shape pharmaceutical opinion.
All over the world, decision-makers depend on us for the essential knowledge that can justify their strategies, promote outstanding research and business growth, and keep them abreast of the market.
Main Purpose of Job:
Responsible for planning and delivering marketing communication campaigns to support the business strategy. This role will include predominantly e-marketing, also as required, support with advertising (print & online), event management, liaison with external suppliers & brand awareness. Additional requirements of the role include market research and assisting event organisers.
Duties:
* Execute marketing campaigns, within agreed deadlines and allocated promotional budgets, working closely with internal designers and copywriters, product manager, marketing managers as well as external agencies.
* Manage the e-marketing and communication campaigns across the Life Science organisation with the facilitation of customer communications, lead generation campaign and promotion of new training schedules
* Utilize all elements of the marketing mix (including; direct marketing, advertising, event promotions, sales collateral, web development and E-marketing) to support the marketing strategies (including; sales support; direct revenue generation; lead generation; retention; product launches/upgrades; creating brand awareness and customer relationship management).
* Support the marketing managers in day to day activities, particularly focusing on communications elements
* Report and analyze the groups MROI (marketing return on investment). Monitor report and analyse key marketing performance indicators including: web traffic, pay per click advertising, leads, subscriptions, email tracking and downloads.
* Track and report on the number of marketing generated sales leads and lead response using the CRM system.
* Manage web content ensuring relevance and accuracy. Update content using the internal CMS (content management system).
* Track, report and analyse all Life Sciences trade events, develop relationships with key event provides, and identify/secure speaking opportunities.
* Manage media lists, monitor editorial opportunities and schedules. Manage online and print advertising production and delivery.
* Manage the groups tracking of expenses and monthly accrual process.
* Undertake any other reasonable duties as requested by your line manager on a permanent or temporary basis. Permanent or temporary basis.
We are the leading source of intelligent information for the world's businesses and professionals, providing customers with competitive advantage. Intelligent information is a unique synthesis of human intelligence, industry expertise and innovative technology that provides decision-makers with the knowledge to act, enabling them to make better decisions faster. We deliver this must-have insight to the financial and risk, legal, tax and accounting, intellectual property and science and media markets, powered by the world's most trusted news organization.
About the IP & Science Business of Thomson Reuters
The IP & Science business is a global provider of information solutions to assist professionals at every stage of research and development and ensure they maintain and extract maximum value from their intellectual assets.
IP & Science is part of Thomson Reuters (www.thomsonreuters.com), the world's leading source of intelligent information for businesses and professionals. Scientific information solutions can be found at thomsonreuters.com.
Qualifications:
Knowledge, Skills, and Abilities Required:
* Ideally you will be a marketing graduate, experienced working in a commercial marketing department.
* Self-driven and results-oriented marketing professional.
* A good communicator with a clear focus on quality.
* A great ability to project plan, organize and multitask.
* Proactive, enthusiastic approach to work and finding solutions to obstacles.
* A good team player with the ability to work on own initiative.
* Able to understand directives, prioritise work and meet deadlines.
* Technically proficient with the ability to learn new software programs and systems.
* Experienced with social media and new media technology.
Qualifications:
* Bachelor’s degree or equivalent in marketing, media or business studies
* High proficiency in Microsoft Word, Excel and Power Point required
* Experienced with HTML, web and ideally Eloqua email system
* Experienced in Photoshop/Fireworks
* Knowledge of CRM and CMS desirable.
At Thomson Reuters, we believe what we do matters. We are passionate about our work, inspired by the impact it has on our business and our customers. As a team, we believe in winning as one - collaborating to reach shared goals, and developing through challenging and meaningful experiences. With over 60,000 employees in more than 100 countries, we work flexibly across boundaries and realize innovations that help shape industries around the world. Making this happen is a dynamic, evolving process, and we count on each employee to be a catalyst in driving our performance - and their own.
As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under country or local law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.
Intrigued by a challenge as large and fascinating as the world itself? Come join us.
To learn more about what we offer, please visit careers.thomsonreuters.com.
More information about Thomson Reuters can be found on thomsonreuters.com.
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