2016-01-28

The Promotion and Merchandising Manager is responsible for coordinating the development and execution of the annual Ad and Display Calendar for all stores across the functional areas of Merchandising (Center Store and Fresh), Marketing, and Store Operations. This role is also responsible for the budgeting, sales projections, communications, and assembling the post-promotional analysis for all ads and displays. Marketing Theme Calendar Creation Review Merchandising Strategy, Branding Image and Corporate Vision for overall architecture of Marketing and Merchandising Plans. Review customer & marketplace trends and customer segmentation and determine behavioral opportunities for key segments. Assess competitive landscape in terms of programming, philanthropic ties, regional events, etc. Review prior years events, assess results, including financial results. Solicit input from Merchandising Directors and Directors of Area Operations on known vendor mega themes, major product launches (private label and national brand), etc. Review current department themes with expansion opportunities. Work with the Directors of Merchandising and Operations to develop a 52-week Marketing Theme Calendar for all ad formats. Include events to be repeated or enhanced, events to be replaced, new events, new market launches, local events. Also include event descriptions and key equities (fresh, value, holiday) and operational elements (contest, service, signage, etc.) Utilizing the Merchandising Directors promotional projections, establish financial impact of Marketing Theme Calendar, including budget, resource and operations implications. Publish and maintain Marketing Theme Calendar to Merchandising Team and Directors of Area Operations. Develop promotional merchandising space planning principles Merchandising Plan Development Working with the Merchandising and Operation Directors, develop Promotional Merchandising Plan in support of the Marketing Theme Calendar and other sales opportunities (impulse, cross-merchandising, value, etc.) to include lead departments and focus categories and/or products. Working with the Director team, evaluate the financial impact of Promotional Merchandising calendar including budget, resource and operations implications. Publish Promotional Merchandising Plan to Merchandising for integration with Portfolio/Category and Promotion plans and to Directors of Area Operations. Make adjustments throughout the year as necessary from learnings and/or competitive activity and as category managers conduct ongoing vendor negotiations to deliver the best value to the customer. Review, assist and ensure the population of the Promotional Merchandising template. Working with the Director team, construct detailed Merchandising Plans, review and select supplier offers and merchandising material, consider Grocers Supply Special Value offers. Finalize sales and profit projections, make refinements to retails and ancillary items. Finalize with the Directors the Merchandising Plan details, including pallets, endcaps, side and aisle stacks/racks (front page, inside page, Special Value, cross-merchandising, thematic support), retails, vendor activities and store activities. Finalize with the Directors front page items and retails for center store items. Communicate Merchandising Plan to Operations for in-store execution, including specific direction for programmed merchandising, inventory planning and operations incremental support. Publish merchandising notes, distribute POS and other materials to stores. Post-Promotion Analysis Analyze at mid-promotion to gauge impact, provide direction for any action necessary to work through product. Analyze trailing week versus LY and 5-week previous period. Provide annotated results to Merchants and Operations with weather, competitive and other execution notes for future reference. Archive annotated results for integration into coming years Prom

Show more