*Reference Code:*1500639
Newell Rubbermaid is a global marketer of consumer and professional products that touch the lives of people where they live, learn and work. We are committed to building brands that matter in the lives of the users of our products. We are also committed to leveraging the scale of our company to bring the power of a multi-billion dollar business to bear on each of the business segments through shared expertise, operating efficiencies, and a culture of innovation. Our global sales are approximately $6 billion and we have a strong portfolio of globally recognized brands including Sharpie, Paper Mate, DYMO, EXPO, Waterman, Parker, IRWIN, LENOX, Rubbermaid, Graco, Calphalon, Goody, Levolor, Kirsch and Teutonia. We are headquartered in Atlanta, Georgia. Newell Rubbermaid and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.
Job Summary:
Accountable for developing the brand innovation and communication strategies for a product grouping(s) within a brand to build consumer demand and market share, grounded in deep consumer, product, and market understanding. Brand Managers contribute or develop brand strategy, pricing strategy, innovation and product portfolio management and integrated brand activation plans, sometimes with the assistance of direct reports.
Job Responsibilities:
Brand Strategy
• Recommends edits to the clear, differentiated, global brand positioning, and revisions to the consumer target consistent with the global positioning. Drives key brand or category initiatives that effectively reach and connect with target consumers.
• Familiar with global brand(s) standards and design language and ensures consistency with brand positioning. Acts as a brand champion across the business. Drives product packaging projects to be consistent with product communications hierarchy and brand(s) standards. Works collaboratively with Design Center to participate in global design initiatives.
Innovation
• Provides new ideas around brand or category innovation unlocking true white space or new to the world innovation. Participates in sessions for stimulating creativity, insight collection or idea generation, leading to new to the world insights and product concepts.
• Authors compelling concept statements for innovation and uses experience and market and consumer knowledge to prioritize ideas.
• Works collaboratively with R&D and Consumer & Market Insights (CMI) to develop and recommend a brand &/or category innovation strategy, including role of sustaining and breakthrough innovation, new categories, and new market spaces. Includes innovation in brand communication, business model or strategic partnership. Can explain the innovation strategy to others.
• Effectively creates and presents a robust business case through the gate-keeping process aligning executive leadership to a brand’s innovation strategy.
• Responsible for life cycle management across the portfolio balancing rhythm of entering or exiting product classes or SKUs and extending life cycles. Optimizes a strategic plan for specific regions and channels.
Activation
• Recommends clear objectives for brand communication and a vision for short and long-term success.
• Participates in annual brand planning process to set a fully integrated marketing plan and programming utilizing the full marketing mix of advertising, promotions, and trade.
• Recommends and executes marketing objectives and strategies for the upcoming year. Recommends key A&P budget elements. Executes brand communications across brands, countries and regions with purposeful differentiation and reapplication based on portfolio and category strategies.
• Participates or support in briefing agencies on communication objectives. Works with Brand Activation team to monitor agency execution of specific tactics.
• Familiar with test and learn opportunities within communication vehicles to find leverage points for scale and impact.
• Completes ROI analysis on projects and recommends changes to strategy as needed.
Insights
• Develops deep category knowledge across multiple categories and brands.
• Applies deep understanding of the consumer to both short and long-term decisions. Links independent insight and observations to form a holistic, proprietary understanding of the consumer and leverages as a competitive advantage. Translates marketplace insights into winning strategies and tactics for the brand.
• Informs marketing metrics, key brand, and quality measures to track and understands the underlying drivers and interaction of each metric.
• Identifies gaps in marketplace understanding.
• Gives input to the Consumer & Market Insights (CMI) team on the learning objectives and action standards for insight projects.
• Educates others on the consumer and marketplace.
Pricing
• Analyzes shopper insights and market data to recommend pricing objectives, strategies, and guardrails for key skus or categories. Applies price modeling information to manage price. Utilizes product, pack configurations and brand architecture to exploit price ladder.
• Leads pricing audits to evaluate opportunities to extract maximum value from the market and recommend audit cadence, action steps and communicates strategy across channels.
• Identifies key promotional windows based on target consumer behavior and recommends promotion depth and frequency guidelines.
• Explains how the relationship among pricing measures impacts brand equity.
Organization Role and Talent Management
• Assist in the recruiting process and participates in/helps organize brand management recruiting events and interviews when necessary
• Completes MAP/Mid-year review process for self and direct reports
• Establish clear SMART objectives and assign clear projects/tasks
• Coach/Develop direct report’s brand management skills and competencies
• Establish one on one and regular follow up sessions, seek support to address concerns, facilitates networking and exposure of team members
• Contribute to drive employee engagement
• Collaborates with brand management teams to share marketing best practices regionally or globally
• Comply to all company processes and makes recommendations to streamline and simplify brand and business processes if/where applicable
• Assists with general marketing discipline functions, including overall ‘day-to-day’ operations of the brand and product lines
• Uses appropriate decision-making and approval processes in a timely manner
Qualifications
• Four-year College/University degree
• 4+ years of marketing and/or general management work experience.
• Up to 25%25%20travel required
• Has worked on a business with global or international exposure. Demonstrates an understanding of differences between countries and cultures.
Experience
• Knowledge of the Healthcare field plus, Role is focused on marketing to acute care hospitals
• Working knowledge of commercial or industrial channels a plus
• Translating marketing objectives into strategies and plans. Proven success in executing a comprehensive marketing plan that is integrated across multiple consumer touch points, including at point-of-purchase.
• Recommending pricing strategies and guardrails, and managing price to extract maximum value.
• Successfully launched new products from concept stage through commercialization and in-market success. Has managed a product portfolio.
• Demonstrated success working in a matrix environment.
• Strong communication skills, written and oral.
• Proven ability to work on and lead a cross-functional team.
• Fluent in English