Product Manager
Job Description
Reporting directly to the Associate Director of Marketing this position will be responsible for leading the Tysabri brand, achieving the immediate sales and profitability objectives and managing the long term cycle product life.
Principal Accountabilities:
• Prepare marketing plans for the LA South markets and defining long and short term objectives and strategies ensuring the Tysabri brand growth to meet company objectives
• Manage the promotional budget for the brand to meet marketing and sales objectives
• Develop, adapt and execute global and local marketing brand strategies and tactics
• Influence and motivate the sales force to ensure successful implementation of promotional plans and meet sales objectives; maintain close liaison with the sales force to ensure interchange of information maximizing promotional efforts.
• Monitor progress, changing market needs and the marketing mix to be better able to modify tactics to achieve sales objectives
• Maintain and develop credibility and reputation amongst medical opinion leaders, prescribers and pharmacists to ensure capability for current and future company development.
• Own and manage marketing brand budget
• Devise pre-launch plans for new label indications
Major Challenges of the Job:
• Act as a ‘product champion’ and drive forward the market development of brand
• Clear communication of marketing objectives to all appropriate people within the company to ensure a common approach and purpose
• Management of all the activities associated with the brand plan against set deadlines and, most importantly, influencing and persuading all individuals who have to contribute to activities related to the marketing plan
This position will be required to work closely with the following business functions to successfully lead various initiatives related to Tysabri Brand:
• Market Research and Decision Support (Business Intelligence)
• Market Access and Reimbursement
• Medical Affairs
• Global Marketing
• Public Affairs
• Sales Force Effectiveness
• Finance
• Regulatory
• Legal
• Compliance
Location Argentina-Buenos Aires
Job Category Sales & Marketing
Requisition Number 23279BR
Qualifications • A minimum of 2 year’s pharmaceutical marketing experience as Product Mgr.
• Experience in specialty markets; of particular interest are neurology, oncology, immunology or HIV
• Must be adept at influencing Management
• Must have excellent analytical, strategic thinking, creativity, and problem solving skills
• Excellent communication skills both written and oral and ability to work with cross-functional teams
• Ability to work under pressure
• Must exhibit leadership skills and ability to perform in fast paced environments
• Self-starter who functions well independently or within a team
• Experience with effective budget management
• Previous experience in sales, medical and/or finance is a plus
Education - BA/BS required (Administration/Marketing). Postgraduate / MBA candidates will be considered, but not required.
- Fluent in English
• The qualified candidate must have demonstrated abilities to prioritize and manage multiple projects, and effectively influence, collaborate, and communicate with internal and external partners
• Creative and strategic thinking; excellent communications skills; an analytical approach to business problem solving; strong project management skills.
• Self-sufficient, capable and ability to be effective immediately
• Empathy with, and ability to relate well to, the field force
• Achievement orientated.
• High level of enthusiasm
• Highly motivated by seeing sales success and delivery of results
• Customer focused. Enjoying being in the field making contact with customers and key opinion leaders/influencers
• Genuine team player
• Ability to relate well with international colleagues. An ambassador of the LA South affiliate.
About Biogen Idec Biogen Idec (NASDAQ: BIIB) is a biotechnology leader that discovers, develops and delivers innovative therapies to improve the lives of patients with neurodegenerative diseases, autoimmune diseases and hemophilia. As a company, Biogen Idec recognizes that cutting-edge science and medicines can change the course of devastating diseases.
Founded in 1978, Biogen Idec is the world’s oldest independent biotechnology company. Our development pipeline is one of the strongest in the industry and patients worldwide benefit every day from our industry-leading multiple sclerosis (MS) products. In the coming years, we’re working hard to bring new therapies to market for patients with serious neurodegenerative, non-malignant hematologic and autoimmune diseases.
With approximately 7,000 people worldwide, Biogen Idec is truly a global organization. Our corporate headquarters in Cambridge, Massachusetts, is also home to our research operations and small scale manufacturing facility, with an international headquarters in Switzerland and world-class manufacturing facilities in North Carolina and Denmark. We offer therapies globally through direct affiliate presence in 30 countries and a network of distribution partners in more than 50 additional countries.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status.
Please be advised that all legitimate correspondence from a Biogen Idec employee will come from "@biogenidec.com" email accounts.