Introduction:
The Economist Group is the leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to conferences and electronic services. What ties us together is the objectivity of our opinion, the originality of our insight and our advocacy of economic and political freedom around the world.
We believe that our ability to identify, collect and connect data to develop actionable insights will play an essential role for our group growth; getting smarter in the way we understand, reach and engage with our customers and clients. The data team's mission is to elevate and protect data as a corporate asset, leverage data as a business driver as well as explore the potential unlocked by big data. Its role is also to support The Economist current businesses, mainly circulation and media, as
well as explore new opportunities.
We are currently seeking an Insights Associate who will work with the Director of Insights and the rest of data team. The successful candidate will be based in New York and be expected to provide ongoing analysis, insights and recommendations to various teams.
Accountabilities:
**In the role you would be expected to:**
* Create automated reports and dashboards leveraging several different digital data sets to communicate the performance and benchmarking of digital properties
* Provide ongoing analysis, insights and recommendations to various teams utilizing data, research and best practices from websites, mobile websites and other digital media to improve performance against digital goals and objectives
* Generate regular campaign reports to drive on-going improvements while the campaign is in-flight as well as comprehensive wrap up reports that indicate level of success, learnings and recommendations
* Create ad hoc reports and analysis as required in a timely manner
* Work with various teams to ensure accurate tagging for new site releases as well as continuously debug, optimize, and enhance existing implementation. Help identify gaps in the data capture strategy(tools, server calls, automation, parameter tracking, etc.) and collaboratively implement enhancements
* Educate and train internal users on how to use analytics tools and understand data and reports
* Help document and educate other teams on the digital tracking capabilities, reports and processes
* Monitor the competitive environment, as needed, to provide updates on key competitors; flag and analyze the performance of new entrants
Experience, skills and professional attributes:
***To succeed in the role you must have:***
* Experience in web analytics working with standard clickstream analysis tools
* Working knowledge of Adobe (Omniture), Flurry
* Knowledge of Microsoft Excel (e.g., spreadsheet formatting, pivot tables, graphs, vlookups) required
* Strong ability to translate, communicate and distill statistics and metrics into a digestible, actionable framework
* Ability to conceive projects and execute based on open business/analysis questions with limited direction
* Able to work with large sets of data from a variety of sources
*****To succeed in the role y**ou will be able to demonstrate:***
* Detailed oriented with an interest in reviewing data to identify emerging trends, results and critical outcomes
* Demonstrated aptitude in developing data-based strategic and tactical recommendations
* Skilled at solving problems and answering questions using data and analysis
* Knowledge of digital properties, strategy, marketing, SEO/SEM, social media, paid media
* Strong written and verbal communication skills with the ability to present information in an engaging and comprehensive manner
* Ability to influence and build relationships quickly and to work collaboratively across a number of departments and teams
* Able to manage multiple priorities in an ever changing environment and meet deadlines
*ID:* 2015-2138
*Location:* New York - NY - United States
*Function:* Other