Duties and Responsibilities
**Summary/Position Overview:**
The IT CRM Manager will work within the Information Technology department and is responsible for managing the relationship between our Sales, Marketing and IT teams. This role will play a large factor in guiding LSB’s CRM future. This role is a combination of business relationship management and IT/CRM project management. The IT CRM Manager’s primary goal is to be the liaison between Sales, Marketing and IT, while leading the efforts to implement technical solutions to satisfy changing needs.
**Primary Responsibilities**
* Gain an understanding of the CRM needs of LSB through research.
* Provide input into the CRM software of the future for LSB.
* Assist in the migration, deployment and implementation process of the CRM software.
* Assist in the creation of long-term strategic goals for achieving and maintaining high data quality in conjunction with CRM users, department managers, and other key users.
* Develop, implement, and maintain policies, procedures, and associated plans for CRM software administration and appropriate use.
* Gather, analyze, and define end user requirements for CRM data access and usability in accordance with business objectives.
* Ensure that CRM applications meet corporate objectives, fulfill end-user requirements, and identify and resolve business requirements issues.
* Collaborate with key CRM users to design intuitive user experiences.
* Negotiate contracts and liaise with CRM software supplier for prompt rectification of any problems or emergencies.
* Conduct research and make recommendations on new and emerging CRM technologies that can be leveraged through existing CRM investments.
* Liaise with the IT team to assist with system quality assurance.
* Manage the queue of CRM-related requests.
Necessary Skills and Attributes
**Requirements:**
* ** **Must have either a Bachelor’s degree in Marketing and/or Statistics, with strong technical experience, or a Bachelor’s degree in Information Management, with strong experience in CRM and Marketing. 5 years experience in CRM and Digital Marketing initiatives.
* 3 years of project management experience.
* 3 years experience with Microsoft SQL Server and Microsoft Dynamics.Experience with SalesForce.com is recommended.
* Experience with CRM/loyalty techniques and analytic tools.
* Solid understanding of digital marketing concepts and implementations.
* Excellent verbal and written communication skills; persuasive in presenting complex data and concepts to groups.
* Strong customer-service orientation.
* Ability to communicate ideas in both technical and user-friendly language.
* Ability to conduct research into application issues and products.
* Highly self-motivated and directed, with keen attention to detail.
* Able to prioritize and execute tasks in a high-pressure environment.
* Experience working in a team-oriented, collaborative environment.
* Familiar with data mining techniques and make recommendations on technologies related to data mining.
* Some travel may be required for the purpose of offsite training, configuration, and so on.
*Salary Range:* -Commensurate with Experience
*Business Unit:* Bank
*Location:* Waterloo, IA 50701