Tomorrow is World AIDS Day and Apple said this morning that customers can support the fight against this life-threatening, incurable disease by downloading games with limited-edition, custom (RED) content, donating money to the cause through iTunes, shopping for a lineup of (PRODUCT)RED products and accessories, listening to an exclusive (RED) holiday album from The Killers and more.
Starting tomorrow through December 6, Apple is donating $1 to (RED) for every purchase made with Apple Pay at an Apple Store, on Apple.com or through the Apple Store app, up to $1 million. Bank of America will also make a donation for every Apple Pay transaction using its cards, also up to $1 million.
Apple has also teamed up with developers on the iOS App Store for its (RED) initiative. These 20 participating games will offer exclusive content for a short period of time, with proceeds from their in-app purchases going to the Global Fund. The 20 games include Angry Birds 2, Angry Birds POP!, Best Fiends, Best Fiends Forever, Boom Beach, Candy Crush Jelly Saga, Clash of Clans, Clash Royale, CSR2, Episode, Farm Heroes Saga, FarmVille: Tropic Escape, FIFA Mobile, Hay Day, MARVEL Contest of Champions, PewDiePie’s Tuber Simulator, Plants vs. Zombies Heroes, SimCity BuildIt, War Dragons and YAHTZEE With Buddies.
“The gift of life is the most important gift that anyone can give,” said Tim Cook, Apple’s CEO. “Thanks to the vision and dedication of (RED), an AIDS-free generation is within our reach. We want to leave the world better than we found it, and that’s why our longtime partnership with (RED) remains so important to us.”
“Thanks to the vision and dedication of (RED), an AIDS-free generation is within our reach. We want to leave the world better than we found it, and that’s why our longtime partnership with (RED) remains so important to us.”
The 20 participating games include:
Angry Birds 2
Angry Birds POP!
Best Fiends
Best Fiends Forever
Boom Beach
Candy Crush Jelly Saga
Clash of Clans
Clash Royale
CSR2
Episode
Farm Heroes Saga
FarmVille: Tropic Escape
FIFA Mobile
Hay Day
MARVEL Contest of Champions
PewDiePie’s Tuber Simulator
Plants vs. Zombies Heroes
SimCity BuildIt
War Dragons
YAHTZEE With Buddies
Apple offers the (PRODUCT)RED lineup all year round and will offer four new (RED) products later today: an iPhone 7 Smart Battery Case, iPhone SE Case, Beats Solo 3 Wireless On-Ear Headphones and the Pill+ Portable Speaker.
Apple has so far raised over $100 million through its (RED) initiative to fight AIDS.